MASS PSYCHOSIS: How An Entire Population Becomes Stupid & How To Get Ahead Of Everyone | Dan Ariely
7Q0fB-l4IRA • 2023-10-31
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Kind: captions Language: en global conflict is on the rise because people are losing their minds if you are eating a daily Buffet of information that's been highly processed by social media and the News you are going to break your own brain just like how highly processed food destroys your body a junk food diet of triggering slanted information is going to destroy your ability to think well you've got to train yourself to avoid traps and see through the BS to that end behavioral economists Dan arieli and I dive into how to think clearly even in dangerous times so the breathing ground for Mis misbeliefs is stress and I don't mean the stress of I'm so busy the stress is like job I don't understand the world why is the world not better to me why why are things not working my way why is my significant others so unhappy with me my kids my work why is health I mean across the range um and now what happens in those condition of stress people feel a need for an answer even even just cognitively you know if we give people a a picture with black white and gray dots what's called White Noise right just dots and we say do you see a pattern the more stressed people are the more they see a pattern when people go parachuting the closer they are to jumping the more they see patterns interesting when there's violence in the country the more people see so so we need a we need a story we need to like like the the stress of what is going on here we want to resolve it and we don't need just any story we prefer a story with a villain because it's not our fault it's somebody else's fault and oddly we prefer a complex story to a simple one now now that's strange right because usually we think people love simple stories why do people want a complex on these people feel like underdogs something is wrong with me something is not okay so on feeling that they're the only one who understand the complex story gives them a feeling of superiority so we have this stress and then people want a story with a villain and a complex story and thanks to the internet for example they can find examples of that so that's the starting point need for a story and and they find a story the next part is the cognitive part and it has confirmation bias right we look at the information that is going to confirm our hypothesis we have motivated reasoning we needed we can bend the story to fit what we believe even if that's not what the story is saying we can just distort the facts and and then we have overconfidence in in what we believe even when it's not justified I actually like the term corrosive information when people use the term misinformation there's this feeling that oh we could fix it here's misinformation here is the truth will fix it when you think about corrosive you say people are different on the other side of this and and there's really no no going back so so maybe I'll say a little bit about my history with with covid and and this the origin of this book um so here I am beginning days of covid and the world is crazy and people from everywhere realize that social science is important how do we get people to wear masks and how do we do distance education and how do we reduc domestic violence I sit there with my laptop and two phones just trying to help and I feel at the top of my career I am like being the most helpful person I can imagine ever all of a sudden I get an email that says D what happened to you what's wrong with you how can you be how did you become this person and I say what do you mean and I get back a list of links I'll just describe one of them that link shows pictures of me in Hospital very badly burned uh and then it goes to say that because of my injury I started hating healthy people and that's why I joined the cabal and Bill Gates and the Illuminati to try and kill as many healthy people as possible and that's what the pandemic is is all about and I I get this and and lots of other links and I I look at all of them and very hard to believe right it's a here's a view of myself that doesn't coincide with what I think of myself myself and I I spent a month trying to argue with these people trying to give them my facts and my side of things and so on and of course I failed and I only got things worse by the way a few of my friends experts told me don't do it and I did it anyway and then I went on a basically a two-year long um adventure of visiting some of the darkest cor corners of the internet meeting with lots of people talking to about 20 misbeliever in a very deep and repeated way trying to understand the mechanism I call it the funnel of misbelief what takes people and and change them in some fundamental way but some people trust themselves they see something and they say it feels like the truth it must be the truth and some people question themselves so guess what the people who trust themselves are more likely to go the final of misbelief and then there's a couple of other personal traits interestingly people who are complete the picture like something that is really good for artist you see a few things and you can draw connections and you see things that were not there but is as connected to the story all of those things make it more likely that people would go down the The Funnel of misbelief and then the the final component is the social component what is the social component so if we think about stress is the the breeding ground and we think about cognitive and personality is kind of making it further the social is really what SEALs the deal so what what are the elements within the social uh part and the first one is ticism and and you remember the story about ticism the guy who kind of started the the big research on on ticism describes uh a day in the park he goes with his dog to the park um and he sees two people playing frisbee they play Frisbee they play Frisbee he walks by the Frisbee Falls next to his feet picks it up throws it to one of them and to his surprise they throw it back to him and the three of them for a few minutes play Frisbee and then they stop throwing it to him and he feels rejected what now he didn't know them he didn't come to play with them but he felt rejected and it's a very interesting feeling so he went to the lab and he tried to recreate it how did he recreate it he got two people to work for him and one participant and the participant came to an experiment say look the experiment is not ready please wait outside with these other two people and these other two people pick a ball and start throwing it between the three of them they throw throw throw the ball in one condition they keep on playing for 10 minutes in the other condition they play between the three of them for five minutes and then they stop and they just play between the two of them taking the real participant and getting him to be ostracized and now the experiment starts and now the question is how does that person feel and that person feels more lonely and less connected less optimistic about the world with less confidence they're less likely to help they're more likely to cheat all kinds of terrible things so so when we think about the the social element ticism is the first part and and I don't know about you but when I realize that I also realized that when some people are starting to go down the final of misbelief I sometimes not by not in intentionally I ostracize them interesting somebody is is coming up with a with a strange belief and I try to crush it no not crush it me but I How Could You Poss you know something something like that now for me it's a little joke for them it's probably a big offense so so the social part start with ticism and we've all done it and by the way with coover we did it a lot um now when people feel ostracized what do they need supportive community so where do they go mostly somewhere online that gives them this this support now it gets worse why does it get worse because people now part of a group and they want to get to a good position in that group how do they do it by saying something extreme this is where uh this term we use is shibolet and the the story in the Bible they come from the Bible this word is that there were two tribes that had a very bloody war at the end of the tribe each of them was in a different side of the river but they didn't know if all their people were on this side and none of the others on that side and and these two tribes differed in their pronunciation of the word shibolet one of them said shibolet and one of them said seet so imagine we walk around and I show you the plant and I say how do you pronounce this if you said it the way I do it everything is good and you get to live if you say it the wrong way I maybe chase you away or try to kill you and and this term shibolet were using it for things that are not about what the word is but about showing identity so I ask you what's the name of this plant I don't care about the name of the plant I care about your tribal belonging so now we're in a group and now we want to show our belonging and we want to be extreme and maybe we say things that are not true but show identity because if you just say like the run of the mil things everybody agrees with you you're not showing yourself you have to say something outrageous in order to show your true identity so you know imagine that you're um you know saying something about being a vegan or whether you say something about gun control or a gender identity or whatever H people often say things that they don't necessarily believe but are signaling their identity but then of course once they repeat them they become accepted truth or new standard and they start believing them themselves and then there's the last component and the last component is cognitive dissonance of course everybody knows cognitive dissonance but just to to to refresh let's think about festinger's original observation and his original observation was about this woman who said that on a particular date the Earth will be destroyed and only she and her followers will be saved because aliens would come and take them away and festinger wondered what would happen the day after when the earth is not destroyed and her followers realize that nothing happened now if we think about two types of followers we say there's the extreme followers the die hard ones the one that gave up all their money and say goodbye to their family and sold their homes and so on and was just ready to to take off and this on the fense followers the standard prediction is that the Die Hard followers will be the most disappointed they would say she she lied to us and they would just leave and uh so so followers we said you know we never really believed it she's a fine woman let's stay but festinger predicted the opposite he said that the Die Hard Believers could not say to themselves I was wrong they did so much that they would have to adjust their beliefs and and cognitive dissonance is about if we act in a certain way our beliefs follow now usually we think that our beliefs direct dire actions I believe X therefore I work in that direction but festing as show it can also go in the other way which is we act in a certain way then then our beliefs follow and that that's the last social component which is basically saying that once people have invested so much of their time and social capital in a particular misbelief you can't just say I'm closing shop I'm coming I'm going back you basically change so so in in in her example with festinger the the Die Hard believer the next day said she saved us it was all thanks to her and now they went to recruit more more people in the same way that with Co people have moved on to the next thing oh you know it's not covid of course the real thing was the World Health Organization or the real he thing is global warming or it's the government's control with crypto or they come up with with bigger and bigger stories and moving in with it so so so if we think about it there's this Machinery that basically Taps all of psychology like this book is not everything but it's almost like an introduction to psychology textbook because every element of our psychology is attacked to get us down to this funnel of misbelief and the amazing thing is not the people who go down that the amazing is kind of the people who don't you know what what what is the strength H that some people have to uh to stay with our uh with our convictions yeah that that's what I want to um cover today so in the book you lay them out super succinctly so you've got basically the mind works in a certain way and this is one of the things that's drawn me to your work is I have an absolute obsession with understanding how the brain works so that I can Master my own mind not be tricked by the cognitive distortions my biases motivated reasoning all that um and so what I really want to get to today is okay so we just walked through the problem now I want to better understand like what is it in the cognitive architecture that leaves us this way um why do we think so emotionally but why does it feel like it's not emotional what comes first the Intuition or the rationalization then once we have that mapped out then we can get into okay now how do I avoid these traps so um I have the Good Fortune of having read your other books and uh arguably your most famous book predictably irrational basically lays out that we are wildly emotional creatures we think we're using rationality but in reality we're not the rationality comes post Hawk that's right walk us through that one how does how does the sequencing work and then two if you have any evolutionary insights as to why that would have been advantageous I think that'd be really helpful okay so so let's talk outside of misbelief for a second about about the the our nature of making decisions so emotions in general are basically rules of thumb they're not accurate they're not designed to be accurate they're designed to dictate a particular behavior that is almost instinctual you're at the edge of the Jungle you see a tiger you don't want to take out an Excel spreadsheet and start Computing anything you want a stimulus response you see a tiger start running running you can figure out later that you're afraid like that we we don't even want the fear to come first we want you to just start running and that's true for lots of things we have this very quick intuitive system that gets us to act because that's what nature wants now if you ask the evolutionary question why there's a cost and benefit right so what's the benefit of figuring out the absolute correct answer what's the what's the cost of making a mistake and staying there for too long and meeting the tiger right there's there's some there's some very very high symmetry in that by the way that was the world a long time ago it's not necessarily the current world right in the current world we can make very different mistakes right evolutionary speaking if you think about nature evolving our cost benefit trade-off it's not the same it's not the same as now and another example by the way with more about Mis belief is think about Communication in nature communication always has a true signal what what do I mean by that the the most famous example is the tail of the peacock the peacock has this long very dysfunctional tail in fact if you take young peacocks and you Stitch long long tails on them they get eaten faster right because the tail is a handicap now you say okay why why would peacocks adopt a dysfunctional tail that makes it difficult to to run and escape and and so on because it's a true signal so if you're a strong verile male you can carry a long tail and you will not be eaten because you're strong if you're a weak peacock and you try to carry a long tail it would not work out so if you think about the tail of the peacock it's really Comm communicates what kind of a male you are and if you cheat you'll cheat for a short time and then you'll be eaten now now contrast that to Facebook where you can say whatever you want and there's not necessarily real there's not a real signal in it now we can do what's called cheap talk hey I'm just saying like imagine that we all went on Facebook and we said how long is our taale whatever the the modern analogy you could say oh mine is 10 meters and here look at even a picture that that that supports this the communication in nature by the way start not from the The Entity that creates the signal but from the entity that receives it the female in this case uh the the communication starts with what the female would believe it doesn't start with what the male feel they're going to talk about or to communicate it starts with The Listener and then the the transmitter of the signal have to give a true a true signal now um we're in a different world we still trust signals you know I don't know about you but my first instinct actually it's true for everybody but you know how gullible we are I'm very gble but but even the people who are not that Gible our first instinct is to trust why do we trust because we grew up in an evolutionary environment in which signals were true signals maybe not 100% but but to a large to a large degree so we evolved in a certain environment we we evolved in a certain environment with costs and benefit we evolved in the environment in which emotions were very helpful decision making in which signals were very true and now we created a very different environment and just as another example think about the cookie uh we created the cookie an optimal combination of salt sugar and fat so much that we want one and after we eat one we want to keep on eating the next one we but it basically uh hijacks our emotions right it hijacks our taste buts it's not a cognitive process where a cookie manufacturer is saying look at the cost and benefit of eating a cookie they are attacking our emotions our emotion developed for this decision making quick decision- making process uh but now of course they're being used by other entities and by other entities you mean advertising companies social media apps everything everything right so um you know imagine imagine you're a supermarket and uh um you know I go to the supermarket and I have have a plan of what I want to to buy but the supermarket also has a plan and the Super Market plan is different than mine what kind of tools could they use to most likely get me to do what they want and not what I want it's emotion right it's not a somebody giving a lecture on the benefits of fruits and vegetables it's about sugar fat salt that's the that's the mechanism so we created a a society that is very much built on Temptation and emotions everywhere not just not just in social media and not just notification on the phone and it's everywhere it's it's an easier trigger to press than to go through the cognitive route yeah I think that's one of the most important things that I've taken away from the way the human mind works is that I'm GNA have the Intuition or the emotion first and then I'm going to put some sort of rationalization on top of it I know that um people have sort of discredited the the sort of tril layer brain but it certainly is a useful framework to think through that I have a a more primeval uh lizard Reptilian Brain at the center then I've got my mamillion brain which is very much the lyic system its emotions um which the interesting way to think about emotions for me is emotions are the way that the sub conscious mind speaks to the conscious mind so if the conscious mind is processing data in a faster and vaster way it's not going to be able to communicate through language which is a much smaller bandwidth pipe instead it's just going to make you feel something so you're at the edge of the Jungle boom tiger you turn and run even before you realize what's going on you just had this insane impulse to do it and you take off running and then like you said you'll worry about the truth of this situation later and once I understood okay wait a second uh this is the impulses that I feel is a product of evolution because Nature has one aim which is to make sure that I Stay Alive long enough to have kids it have kids and so if it had to do that when I was an amib boid and then you know something coming out of the primordial ooze of the ocean it's like on and on and on and that's going to be the thing that's that is consistent and Carries across the different species that we move through to become a human it's like okay that's that's uh preserved because it's so effective whereas if I'm going to rationalize it I'm not necessarily going to act and you'll probably know these studies better than I but very interesting to me that if you damage the emotional centers of the brain a person will be normal in every way but they can't make a decision do I want steak or fish and they'll rattle off all the advantages to steak and all the advantages to fish but ultimately they can't make a decision because they don't have that internal impulse towards one or the other that when they have they'll then give you a rationalization for but the reality is it's the emotion that allows you to make a decision and you layer that on at the end yeah so I'll give you I'll give you two two other kind of stories for your Arenal one is the question of fairness so um you know your parents pour a little bit more orange juice for your sister than to you and you feel that there's something unfair or somebody at work is getting paid unfairly or get promoted and it really and really hurt us and you say why what is this where is this coming from and it turns out that if we want to work together we need to trust that fairness is inside you right so imagine you and I are going hunting together and then at some point we have to do something separately I want to trust that when the time comes you will have an instinct toward fairness that I don't need to supervise you so on so now you you you can see how human human for Humanity to work in a group you really want everybody to be concerned with fairness because I want to work only with people who are concerned with with fairness and I'll give you another example and this one relates to working from home and working from the office how often are you checking your credit score afraid of identity theft or account breaches we all use the internet every single day for important things like Personal Banking and remote work so why not protect yourself with our sponsor aura AA is an all-in-one cyber security service that keeps you safe online Aura identifies data Brokers exposing your info and submits opt out requests on your behalf Ora also monitors your credit tracks your passwords for data breaches and secures your online activity with VPN and anti malware protection you can try Aura for free for 2 weeks by clicking the link in the description or scanning the QR code there's this amazing research I still can't believe it but I've seen it so soorry um you get people to meet new people they meet new people they shake hands just imagine the Gathering and what they see in the videos is that almost everybody at some point raises their hand and smells their the other person what yes now I I saw this and I said I've never done that never I've done it as well no yes these are lies yeah these are lies go ahead what go ahead and take the next social Gathering that you're doing install cameras and observe it now here is the thing smell Taps the emotional Center extremely quickly and directly H we all know that smell predicts romantic love with smell we can also predict who your friends are going to be like you know we think we don't smell well we actually smell very well but we just need to be close like you know we're far away from the ground we not like dogs but we have a very good sense of smell and smell is incredibly important again think about romantic love and you would say there's something about smell that is incredibly important can you articulate it not really but there's something very Primal about smell and smell communicates genetic fit I mean it communicates all kinds of things so anyway there's lots of ways in which our mind works and we're unaware of it and you know smell is just one of them but it's kind of an amazing example because you say I don't think I've ever smelled anybody but you you you have that's so interesting okay so so so basically if if we say if if we go back to the funnel of misbelief we're saying there's this mechanism that starts with stress and and everything we stress in a brain that reasons emotionally exactly and and not only that the brain cannot discern the the origin of the stress it's not as if you say oh I'm stressed because of my kids let me just realize that stress is coming from there no stress is kind of a general activity that we have we feel stress it doesn't matter where it comes from it accumulates across the domains of life and we just feel we need a story and an answer and a villain and so on and and this idea about the brain being a Storyteller after the fact is part of this right because if we understood what the origin of stress is maybe we wouldn't have this need to tell it but we have this stress we don't H understand it and then we have a drive to tell a story with the villain and the story needs to be complex So when you say that we don't understand so take Co I knew where the stress was coming from I just didn't know what to do about it and one of the things I found interesting in the book and tell me if you think this feeds into it is that it it really is about control finding patterns as you were saying you're about to do something super dangerous you're more likely to find patterns patterns give you a sense oh these dots connect and therefore I can understand it and if I can understand it I can do something about it yeah so I mean look just intuition which I know to distrust trust me after reading your book um but my intuition would be that it it is more that I'm I am going to apply a story and whether that story ends up being accurate or not may be important but I I'm gonna I'm not I don't feel like oh I don't know where the stress is coming from I will stamp it with it's this so so I think you you know at some level that it's covid um but but you don't really where know where it's coming from so so is this the unpredictability that makes it it's it's it's the fact that again we said say we feel an emotion but all emotions have similar connections and we don't know exactly where they where they come from so I give I give this this story in the book about one of the early early research on misattribution of emotion and there were basically men who uh crossed the bridge and it was a very narrow shaking Bridge like a hanging bridge and they met a researcher they didn't know they were going to be in an experiment they just thought they were walking but they met this a researcher and she met them in the middle of the bridge in the place where it's the most shaking and so on and she asked him some boring questions about the you know the like research let me guess she happens to be attractive she happened to be attractive mhm and and then she said H by the way if you want to call me later and find out the results of the experiment here's my number okay now nobody cares about the result of the experiment um and they compare it to a non- shaking Bridge what happened many more men call her from the shaky Bridge from the shaky Bridge they basically have an experience of something is shaking my my heart is pounding my my hands are sweaty I don't know where this is coming from right knowing where the emotion is coming from is not easy it's not easy so yes during Co you could say it's covid but is it coming from work is it coming from worrying about China is it coming from worrying about the US economy you know where exactly is it is it coming and I'll give you one other example there's a beautiful study showing that the number of conspiracy theories about covid have a strong correlation to how much violence there is in the country why so the more violent your country the more conspiracy theories you're likely to believe in the average person is likely to believe in that's right why because violence creates stress and it's not as if people can say oh this stress belongs to violence no it just accumulates throughout by the way if you think why does that make you more like because I really I really want to understand what is my brain doing so one um Plato's Cave uh simulation hypothesis like do you to me the you are living in a simulation not in that I actually think the world is a simulation but your brain is creating a simulation you only see 0.35% of the visible electromagnetic spectrum or the available electromagnetic spectrum you see such a tiny fraction your brain is oversimplifying the world in a massive way emotions feel to me like no I can't tell you I'm not going to react to the quote unquote reality I'm not going to try to explain it potential danger potential mate whatever whatever um and so the emotions are parsing these incredibly complex things down into something that I can feel and I can react on immediately and if that's true and I really am then in effect living in the simulation of the reduced might be the easiest way to explain it it's simplified I'm just simp my bra isfy the and say to this so not having to count phons thatle off Surface in a wave length it's blue or it's black or it's red you just see the colors yeah that's a gross simplification of what's really beautiful mechanis beautiful metaphor yes okay so if we're trapped in that bubble how do we begin to parse out what we can listen to what we can trust because the one thing in the thesis of book that we may disagree on is I think everybody is prone to this I don't think anybody escapes it I think everybody is down some portion of the misbelieving shoot you talk about humility in the book which I think is ultimately probably the only path out of all this um which we will definitely talk about because in the book you don't give people the path out yes which which is very horrible I am sorry about that uh but we will we will for sure uh talk about so you said so many things let's let's H let's kind of let me go back to them so the first thing you ask is why why do I say that the Mind cannot separate different sources of stress why why would it be efficient in a world in which the brain start tries to simplify things and here is what I think is happening and you know it's hard to reason about evolutionary but here is what I think is happening imagine that you your brain wants to separate whether you're in a good place or or a bad place stay or go eventually is the decision if it's about this is a bad place I don't care so much why it could be stress because of kids or significant other or work and so on there's a there's a signal of Badness that is incredibly important and the specifics are less important now in the modern world where we have lots of control and so on it's more important but if you think in an ancient world the big the big decision you want to say good or bad Stay Stay or Leave and the and the reasons for that are less important so that's why you say okay there's some Badness here I don't care so much where the Badness and and just just go just go away um so so the the the Mind basically gets signals of bad things are happening and they accumulate and you want them to accumulate because if if let's say you have two things you have family and work if one of them is half bad and the other one is half bad um is it really different than all of them one of them being 100% bad no the whatever is bad you you want to just just change it so we we just categorize the goodness and Badness of things across domains by the way the same thing is true for pain if if you have a pain in your leg and in your hands and you're not a doctor you say leave that place and do something else right so so the the Mind accumulates across domains doesn't care so much where it's coming from and codes for the goodness of Badness of this of this whole thing and now when something is bad it says okay let's figure out what's a coping mechanism and the coping mechanism becomes this um in in the case of misbelief it becomes like a bad response and and and the metaphor to think about this is obsessive compulsive order so so how does that work imagine that I feel uncomfortable going I out in the world with my Burns right I worry and this is true I I worry about how people would react to my hand how people shake it every time somebody shakes my hand it kind of brings back the the notion that I it reminds me that I'm injured that people think about it differently they don't know what to do and so so imagine I have this um this work how will people react to me what will people say and and so on um and I find a solution and my solution is to wash my hands now it doesn't solve the problem but it gives me a sense of control and so on and and then it reinforces every time before I go home before I meet people I shake my I I wash my hands I I feel a bit more in control that's the obsessive compulsive mechanism right there's an activity that gives us a sense of control that helps us with something else what happens in in misbelief I feel stressed I don't know what to do um I go online I watch a video of somebody being the villain with a story and so on but this is where the metaphor breaks down because the next time I watch the video I don't necessarily watch the same one and maybe I watch it for longer because that's the nature of videos maybe there's one video leading to another leading to another and next time I watch another one and it expands my cognitive framework of how I understand things so it starts with a sort of healthy response to a bad situation but then it really goes away okay so uh I'm going to give you back very succinctly The Funnel of misbelief let me know if I've missed anything yeah so it starts with a person is they're stressed they're getting overwhelmed to use today's language um in their overwhelm if you want to supercharge this if that overwhelm is being generated by Oster so that they are now hyp sensitive to being left out they want to seek the comfort of the known they're looking for that pattern that's going to let them regain some kind of control that they have a narrative that makes this all make sense um they find people that resonate with their take and so hey the JFK assassination or Co just to keep it to something really uh masks are ineffective I knew it I I knew that they were ineffective and now instead of being rejected by my family who's like don't talk like that in this house like that's crazy talk I get accepted the world's starting to make more sense and that feeling of unease I'm now putting a layer of narrative over the top of that that says that unease was I understood something other people did not understand they were unable to face the truth these people really get it and so now I'm being soothed by being accepted I'm being soothed by understanding what the path forward is I feel better about myself because I understand a complex story that other people do not understand and now I reinforce reinforce reinforce my identity with this new group and now you end up with people on Parallel paths that's right or I think you called them parallel universes or different universes and and and you basically said it but but there's the the cognitive part right you choose which information to pay to attention to and not and there's the personality part that some people are more susceptible to this than than others but that's that's exactly the that's exactly the funnel and now you say when I think about these people in our lives that have turned out to to be so different it's not because they're so different it's because there was something in their experience that got them to be stressed and looking for an answer and they started going down a path and it helps us understand better what what happened to them hopefully it will help us understand understand better when somebody is the initial stage and we just see the dangers and maybe we can still help them there's one other thing that is is worth while mentioning is that um as a society uh we have less and less resilience economic Inequality For example is a big contributor to reduce resilience right if you think about what's the chances that you would go to one of your neighbors and ask for for an egg uh as economic inequality increases even at the level of neighborhood people are less likely to to ask for help and I think we're moving into that direction in general and Co specifically we we we lost a lot of resilience so you're saying the usual inoculation we have against stress is support from other people we had less of it during covid but we also have less of it in general okay so H do I think we have less of it I think that we have a more deranged form of it because now people are turning to social media and when I was reading the book I thought one of the things that we're really up against is what I call velocity of information because one of the notes I took when I was reading the book and you never go into this but it's like I have a base assumption that people really are being lied to so just because you're paranoid doesn't mean they're not after you right and so I think that there's also mixing into all of this all the things you said about being ostracized it em stress emotionally sets you up to be ready for this to go into the arms of the people that accept you and you've got the algorithms which literally funnel you down a shoot so fast into the arms of people that view the world like you yeah um that that becomes just a a a greased shoot so you've got all this information coming at you some people really are lying some of this stuff really is being weaponized against people and now you're able to barrage people enough with enough misinformation disinformation confusion whatever you want to call it um corrosive information you're able to hit them with enough of that that the average person isn't able to look into the different claims it's coming too fast and furious y they have to use a heuristic uh rule of thumb just a fancy word and as they come up with that heuristic it's largely going to be based on social proof so all of my friends have said yeah uh or the news station that I listen to has said or my favorite podcaster has said whatever their rule of thumb is and then you will more likely because of the cognitive bias around um I've now got some of my identity tied up in this I've had arguments with my family so now I'm really to your point about the aliens are coming it's the people that were most hardcore about it that are least likely to change so now the more that I invest in this the more like reason in that way and so now I'm cherry-picking the data I'm the that I to see and so this is where we get into uh simulation Theory where what I I I'm really trying to get people to understand one simple fact about the brain and that is you view the world through what I call frame of reference you have a frame of reference and the easiest way to explain that is you're wearing a pair of glasses that have wildly distorted lenses wildly and over the of your life you and people around you have shaped those lenses to distort the world in a certain way and your problem is you've confused that with objective truth yeah and so we all view the world in a distorted fashion and we all mistake it for reality and to me the the only path forward is to understand that as a social species there are there's an array of personality types for a reason and just to like think in political lines for a second so you've got can I can I stop you you're saying so many things I just want to to to to stop and and and dissect each of those so um so so so the first thing you said and you said it in a much more extreme way than I say in the book is that this funnel of misbelief is really weaponized and in the same way that the cookie is designed you you saying everything we have around us is tapping the weakest part of of the human mind the cognitive the emotional the social proof the loneliness the social support to get us to believe strange things right it's almost you're saying it's almost as if the world has been designed more and more to get people down the funnel of misbelief we have all of these things that are very potent mechanism to get us to believe things that are good for somebody else maybe but certainly not good for us or good for some purposes but not not for real long-term well-being so that's one important thing and you're absolutely right and I think it's a that's one of the big lessons is that this we have created this Machinery that has very undesirable consequences and uh you know if the most of the book is pessimistic because it describes that look the way you describe it is is even more pessimistic than I am you use the term weaponize but it's a it's a very it's to realize how much of our uh psychology is being attacked just tell you how comprehensive this Machinery is and now you say okay we have to wake up and do something about it so that that I think is part part number one and very important to realize the second thing you said is about these glasses that we wear and we have to and we have to recognize them and for me I use the term misbelief to describe two things at the same time one is a belief in something that is not right that the experts don't think so the majority majority of the people don't think so but the second one is that we hold it as a central truth and through it we view the rest of the world so we're in California let's say I hold the belief that kale is not that healthy not the big deal maybe most people in California believe that kale is great I don't or or um what's the other one Brussels Pro okay even even more okay but let's say I believe that kale is not that not that good not a central tendency I don't view life through that and so on but but the the misbeliefs we're talking about that are dangerous is not just that there's a piece of data about kale that I believe or not is are things that we start believing is a core of my personality I am a flat earther right so and and it's not just that okay oh you know maybe the Earth is flat maybe it's it's round I don't I don't care no no no it's a central tendency now of my life and it's not just about the Earth being flat it's about NASA lying to us and every pilot lying to us and every government and you know now and and I view the world through that so now when something bad happens it's I don't view it objectively I view it through that through that lens so so this this understanding and it's easiest with sports right if you don't know are you a fan of some sports team uh not really but I Sports analogies all the time so go for it you know so you have Team a and Team B and you're a fan of Team a and Team B is your rival and you have a game and the referee is calling against a call against your team you you can't see it objectively you can't see it in the same way that somebody El you have to see the game is you know the refere is evil vile blind uh somebody paid all something something like that um and it's true how we view our kids and all kinds of things like that and um and you're absolutely right that these these glasses that we have it's a good metaphor and color everything color everything and to the extent that we adopt these negative glasses they have a lot of Downstream consequences so uh if we adopt the glasses that um everybody out there is with a good intention everybody wants our benefit everybody wants to make the world better that's probably not correct but but think about those glasses compar to a glass that everybody is against me um both are incorrect they probably some people against you some people and so on but the negative one can have much more dire consequences for you and for society right because now if you look at everything through a negative lens there there's lots of things that you would not participate in you would not help we we can't get collaborative action all kinds of things all kinds of things happen and and you mention this this notion of intellectual humility and the term I don't like so much but that's what that's what say why don't you like the term feels so politically correct to me oh I'm intellect I have I have intellectual humility um I I think it's really about the ability to hold multiple hypothesis in mind and not being convinced too quickly and I also think it's about reducing the gap between confidence and knowledge because the moment you you hold multiple things in mind you basically say I don't I don't know no you're talking about the Dunning Krueger effect specifically so so there's another version of it that one is is also a great one there's another version of it called the illusion of explanatory depth and it it's similar but it's different and and the way I demonstrated it uh it's been demonstrated a lot but but my version was with a flash toilet I would go to people and say do you understand on a scale from let's say 1 to 100 how well do you understand the flash toilet people gave a number usually a very high number and then I would say great luckily for you we have all the pieces of a flash toilet why don't you assemble it what do you think is the percentage of people who manage to assemble it effectively zero exactly zero including a daughter of a plumber she was um but but that's not the important part the important part is you go back to people and you say how well do you understand flash toilet and people say not so much and and that's really interesting because it's very easy to say okay we can teach people something and they will learn maybe but in the illusion of explanatory depth we don't teach people anything we just ask them to explain and and what they show is that when you ask people to explain something in a bigger depth most people say oh maybe I didn't understand that as much as I thought I would by the way if you want if you want party tricks not party tricks but if you want a way to talk with your relatives and friends over the holidays who are misbeliever if you try to attack them you know it's not going to work right you're just going to ostracize them it will only make things worse but going at them with the illusion of explanatory depth is actually quite useful you say that the Earth is flat help me understand how it works and what about the other planets are are they all are they all flat and so what happens to fly I mean just help me understand not not you're wrong help me understand and there's another nice trick which is to say uh what would convince you to change your mind right when you're not saying this you're saying you tell tell me what would what would convince you those two things are good for the cognitive uh for the cognitive component of of that to kind of reduce people's confidence because you're absolutely right if people are if we think that misbelief or whatever is is about adopting something very deeply inside with high certainty and using it as a lens to view everything else that's what you want to stop like if people say you know covid I'm 90% sure that it's this and 10% sure 10% that maybe it's not I don't think I don't think anybody would become that extreme I don't think anybody would create death rates I don't think anybody would ER start to CH to change the World Health Organization I don't think people would start organization that will get people to stop immunizations or stopping can I see now people going against standard Health Care practices in all kinds of illnesses right people people are going and off the edge with their the distrust of the medical establishment right the moment you hold two hypothesis and you say I'm not so sure that's incredibly healthy not easy to get to especially under stress where people want an answer so here's how I have gotten to that in my life let me know if there's a better way I need to know what I need to know what's true I understand that truth is fishlyn the world most of what we recognizes truth is perception and interpretation so I see what I expect to see so I'm over here looking at something you might be looking at the same thing but we are almost certainly seeing different things having different experiences and then on top of that we're interpreting it so I walk away seeing something and believing one thing you walk away seeing something and believing something else in the book you give a great example of uh sleep paralysis or night terrors and now some people interpret that as abduction by aliens and then other people like if that happened to me I'd be like the one thing I can tell you it was not an alien abduction that doesn't fit my worldview right so I would not be able to accommodate that no matter how real it felt I would walk away being like well it was crazy I can't believe how much it felt like I was levitating and like there were aliens around the bed or whatever all the normal signs are but because my interpretation of that event has to filter through my entire world view I'd walk away going wow that's a crazy trick of the brain to feel like that this sounds like night terar sleep paralysis whatever and so I'd walk away with that but you might have that same experience or somebody else and be like 100% I was abducted by aliens there's literally nothing you could tell me that would make me believe other wise I was there I experienced it it's real I can pass lie detector test so on and so forth okay so that's how we end up with these just wildly Divergent senses of truth it's not even necessarily because let's take the hard example it's not that anybody's lying i
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