Transcript
ih_GGQX_zmM • Secrets in Your Data | Full Documentary | NOVA | PBS
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Kind: captions Language: en [Music] our modern digital lives offer Limitless convenience community and easy to access everything the internet opens unbelievable opportunities but there's a tradeoff your personal data pretty much everything you do on the web is being tracked and logs who you are what you're doing and where you're going this is the mothership can you show me what I've in ently given up and that personal data is worth a fortune people expect it to grow to $400 billion to completely avoid data collection requires you to go live in a cave thankfully there are tools to help maintain your privacy and security online let's create some strong and unique passwords everything has privacy settings we can dial to whatever level we feel comfortable and some coders are rewriting the rules of the web the decentralized web is our antidote to the web as we now think of it new technologies can proliferate without centralized control this is about technological self-determination secrets in your data right now on Nova [Music] as an american-based supplier to the construction industry Carl is committed to developing a diverse workplace that supports our employees advancement into the next generation of leaders from the manufacturing floor to the front office learn more at [Music] car.com our world runs on data when you're shopping online streaming your favorite shows hosting family picks that's all your personal data leaving your device what's up everyone I'm about to head to the hospital for a night shift I'm alo Patel a pediatrician medical journalist and allaround social media Enthusiast just got here at the Children's Hospital I kind of love our connected lives and I haven't been shy at all about sharing mine pretty publicly and I know that sharing personal data can have major upsides the media has reported on some of the most dramatic examples is conducting several studies to see how far wearables can go in detecting disease man rescued yesterday after going missing credits to social media post for helping save his life six out of 10 people with Alzheimer's or dementia will wander away from home and that's where this little box comes in there's no doubt our data is out there but did you ever wonder where it it goes and how it's used I do I want to know what are the benefits of sharing and the risks and what can we do to make our connected World safer and just generally better for everyone first the basics I want to know how much personal data have I've been sharing meet Haley suyama tech journalist and data private Advocate you must be Haley hi nice to meet you what is going on okay hold on wasn't expecting this also she's already got my whole life up on the screen so this is a data report gathered about you from social media posts from images of view that may be on the internet from publicly available information this is like a family business that's my dad's sell phone number why is this available oh this is my address this is just available just available online okay you guys are going to blur all this right please there's okay cool there's my cell phone number oh this is concerning as a medical doctor we all have license numbers and issue dates and expiration dates and it's literally right here this is so weird these are the names of my neighbors from my childhood home why do you have this information like I haven't seen these names in years not going to lie I expected some of my data to be out there but this is this is just creepy how was there a report about who my neighbors were in the 80s you could be assured that pretty much everything you do on the web and with a browser is being tracked and logged where you go what you look at what apps you use modern life has been arranged so that every aspect of what we do and how we live can be captured they pick up our faces as we walk down the street they track our key strokes while we're at work on behalf of our employer and AD networks use a bunch of creepy and nefarious ways of figuring out who you are what you're doing and where you're going uh yeah what happened to the web I grew up with I came of age when the internet was a fun and weird party and everyone was invited remember geoc cities AOL Instant Messenger or the dancing Shaka Huga Shaka baby today it's clear that innocence is gone is the party over to understand the present I want a refresher on the past so I'm visiting the Computer History Museum in Silicon Valley okay I'm headed straight for the sun I'm meeting computer historian Mark Weber what a maneuver there's a straight line of bullets coming right right at you who just wasted me in the cosmic battlefield of space War one of the first video games this is actually really fun this is cool ICBM computer from a nuclear missile wow human computer interaction now this looks fascinating I can't tell if this is like this universal clock apparatus or what's happening here this is the first punched C machine and this was an invention to make the US Census faster it's kind of wild but the dawn of automated personal data collection looks like this census info poked into humble little Punch Cards Mark can you explain Punch Cards to me because when I think Punch Cards I'm thinking lottery tickets or buy nine cups of coffee in your tent is free wow it was the first way to record machine readable data okay let's make sense of the census this kind of data collection has been going on for centuries but starting in 1890 data was recorded in a pattern of holes punched into a census card so the cards were used to collect Census Data what exact questions were on there so things like age gender number of children when a card passes through the machine the holes allow pins to make electrical connection connections through the card a counter keeps a running tally in each census category as more cards pass through census data is how the government allocates resources for schools and hospitals draws the lines for districts and decides how many representatives each state will send to Congress it's a reminder of the value of collecting data but it's a far cry from having my every move tracked on the internet to help connect the dots Mark shows me that next surprising step in the evolution of data collection I look at this and I'm almost like oh this looks like a modern office building to me exactly each one of those is one of these giant terminals here during the Cold War IBM figured out how to hook up computers from all across the country to monitor us airspace in real time so this is a terminal from [Music] Sage it was the first realtime networked data system real time is just that instantaneous and networked means connected computers from all across the country were hooked up to each other so they could share data in real time sort of like the internet the whole point was to track incoming Soviet bombers and they buil arguably the first computer network in the world IBM soon realized that their aircraft tracking computers could be used commercially so in 1960 Along Came saber a real-time network data system that shared personal data The Story Goes that head of American Airlines met with IBM and they decided to do a partnership the key idea being real time they could look at your age your name financial information what flights you'd been on before your dietary preferences for your meal all of this right then in real time we went from tracking bombs to tracking butts on planes exactly between pong Punch Cards and planes w w w w I could see how data started connecting the world the military to our airspace and companies to their customers but what if those customers all over the world were linked up to each other what would we even call that oh yeah the worldwide web the worldwide web is a part of our lives and getting bigger every day but what about the man who dreamt it all up no Millions for him news reports opened our eyes to this Innovation and its creator Tim burner Lee he simply wanted to give it away for the benefit of others when the web started anybody could make a website you can make your own style your own poems your own Vlogs and you could link to other people the feeling and the sense was of tremendous empowerment some of us remember the internet when it was managed and curated by people where it was you know bulletin board systems and chat rooms in the late '90s small startups were maturing into big tech companies with lots of users and user data as the web grew we ended up with a very few companies going and doing all of the hosting it wasn't your actual personal computer doing it the large platforms that have emerged are dependent upon user generated content and user engagement the modern internet is a wholly commercial kind internet and as web traffic started to flow more and more through just a few companies they begin to realize the value of all this personal data piling up on their servers Google started to understand the power of individuals data they have information about not just how the websites are interconnected but also information about the individuals the big technology companies they're looking at where you are they're wanting to to know what your gender is what your age is you know how much you have to spend what your political beliefs are they have a lot of power to determine what our privacy is that's trillions of dollars of economic value that's out there and there's a constant struggle between who owns the data we create the data but somebody else monetizes it as big Tech was maturing early data collection on websites was pretty limited so what happened to supercharge it to create the vast tracking infrastructure that allowed Haley to find out so much about me it turns out things really got going when someone invented cookies a cookie is not actually a tasty snack when you go to a website uh the website sends a uh a small file to your browser that small file allows the websites to collect information about your visit and update it every time you come back you might have heard of cookies because a lot of websites pop up with messages prompting you to accept theirs but what happens after you hit accept that then uses cookies to track who you are and what you're doing including in many cases all of the other websites that you go to cookies have the cutest name but they're actually really important pieces of information about you every time you click on a menu every time you look at an item or put it in your cart every time you want to buy something and click out of the website and come back in a cookie is what's enabling you to do that it's a piece of tracking information you can impute data and information about you from the seemingly innocent Behavior online that's tracked by cookies do you have certain lifestyle conditions what age are you what gender or race are you do you have children okay so I'm starting to get that these tech companies use things like cookies to keep track of what sites I'm on what I'm shopping for and what I'm [Music] watching but do they have other ways of learning the secrets in my data to learn more I'm tracking down a data security expert in his hacking high-tech superhero layer naturally are you Patrick Jackson my name is Alo yes I am awesome I'm in the right place your phone is sending this extra data to these people that you don't know exist Patrick Jackson has been all over the news for his work as a former NSA research scientist and is now Chief Tech officer for the Internet Security firm disconnect and if anyone can help me understand how my personal data is leaking it's him Patrick when I think about the main control of my work Life play what I'm doing at home when I'm on the road this is the mother ship if I were to relinquish control of this precious device for a few moments can you show me like what I've inadvertently given up yes yeah I can show you what these data companies know about you and what they're collecting using a hacking technique called a man in the- Middle attack Patrick can intercept the personal data that's leaving my device essentially eavesdropping on a conversation between me and the websites and applications I use contact information name phone number number email address when you agreed to allow them to have your location I can see not only where you're at on the map but also where you're at in your house whether you're at the back of the house or the front of the house when you look at the data leaving the phone every time you open an app you send about maybe 500 kilobytes of data to their servers that is equivalent to about 125 pages of text that you would print in a printer it's one thing if the apps on my phone are collecting data I chose to download them your device but Patrick says that other companies have even sneakier ways to get my data like something as harmless as a marketing email to demonstrate Patrick sends me a mock promotional email I have an email that says Shoe Sale it says open to view the shoe sale and I want to open it so I'm going to hio get ready for upcoming shoe sale I like this graphic has like social media icon this looks legit it turns out emails can include a tracking pixel also known as a spy or invisible pixel an invisible pixel is a type of image you're never intended to see but it still initiates a handshake of data from your device to these data companies most of the emails that you receive likely have these tracking pixels in them most most [Music] this invisible pixel was actually disguised as the banner in that email in other cases the tracking pixel will be a one pixel very very tiny image that you would never see with your eyes and it's not meant to be seen that little pixel that little spy see it right there it can hide in the images embedded in an email like a banner or even an unsubscribe button and when you open the email it contacts a tracking it to collect data about you it can suck up your device model location and even some browsing history this is essentially a digital fingerprint of your device no that fingerprint would identify you as who you are and somebody else in the future could look at that fingerprint make you do a new fingerprint and they would know that this is the same person companies are snatching copies of my digital fingerprints wherever I go online and by following that trail companies are over time collecting everything about you that's how they they build up this this digital uh profile about you the internet is this data collection machine and as we're moving through the internet there are these companies whose whole job is to reassemble that trail so now I know how my digital profile is out there but why who really cares that I take pictures doing handstands and own way too many sneakers turns out there's a whole industry devoted to selling my data it's the data Brokers data Brokers are companies that are set up to collect information repackage it and resell it or reshare it to other companies that may want to know information about you so what do data Brokers want with all our personal data why do they care that I love chicken mole and that Cool Runnings is in my top five movies of all time they collect all this information and then they're really trying to slice and dice it in ways that are appealing to customers you know this could be an employer who's doing um research on you it could be a retailer who wants to know uh what kind of customers they can Target with ads that kind of information is really valuable for advertisers because they want to Target advertising to a certain type of person our data ends up eventually getting compiled into reports like these that are then sold to I know whoever's interested data Brokers are able to say look we have a group of people that will fit the audience of your product we really are happy to serve this list of people to you or to make a score about How likely they might be to purchase your product okay I know people say oh your phones aren't listening to you but we were just talking about retro video games and here is an ad for home Mini Arcade machines which looks kind of cool but how did it know we were just talking about that is my phone listening is it a psychic what's happening people always say I was talking about this product and then I saw an ad for it Matt are they listening through my phone and I'm like well they didn't hear you they didn't listen to anything the truth is actually more frightening you talked about that thing because they influenced you into having this conversation it's because the algorithm took you to this place and that's the situation with our data there have been some outlier examples of adte compan listening without consent but that's against the law for the most part advertising algorithms know you so well that they can predict what you would find interesting they're so good because they've studied all the data gathered about you from the data Brokers there's this kind of dossier that's being created about you as you're wandering around the internet and it's being used to you know decide what ads you see advertising fuels the economics of the inter internet and advertising is fueled by You Me us our personal data so how do the algorithms actually work you land on a web page and that web page gets your IP address a unique identifier is return to a data broker that data broker looks up all the facts that were ever gleaned about youth the dossier that describes you and then advertisers literally bid they bid on you in a realtime auction based on the only lesson I remember from econ 101 supply and demand the demand side platform that the advertiser is on says I have here an 18 to 34 year- old Manchild with an Xbox in Southern California who wants to pay to cram something non-consensually into his eyeballs and that takes place in a Marketplace and you have advertisers on the other side who have standing orders they're like I want to advertise to 18 to 34 year- old Manchild in Southern California who own Xboxes and the marketplace conducts an automated high-speed auction where it's just like I'll pay so many fractions of a cent I'll pay that plus 10% the high bidder gets to show you an ad all of this happens nearly instantly and it's possible because data Brokers sort and call personal data into super detailed consumer groups this is the process that delivers relevant personalized ads for cute shoes or that new tea Club if you're into that sort of thing which all the ads seem to know about you here we have for example soccer mom okay I might be able to identify with that a sporting good retailer could then go and check out a file on what a soccer mom's online activity is like what are the things that they tend to spend money on um do they like to save are there certain times of year where they might spend more or less with all this data about soccer mom's consumer habits retailers can send personalized ads with uncanny timing some people like the results soccer moms get deals advertisers keep websites we love in business but some consumer categories can be more concerning sometimes they'll have categories that are like this person has erectile dysfunction this person has a gambling problem this is a list of kind of people that are likely to fall for frauds so these can be really powerful and damaging list so this one for example diabetes oh okay Healthcare demographic the thing about that right is like when you're thinking particularly about Health Data that indicates that you're probably in a pretty sensitive situation I'm now thinking about all the patients I take care of and I shudder to think at the targeted ads that are deliberately targeting these individuals data Brokers have lists about sexual assault victims they have lists about demen sufferers those are some really concerning types of categories and you could definitely see how an advertising company could take advantage of people on those lists so I think a lot of people's first reaction on seeing these data broker reports is like where has all of this come from there are a lot of places where data Brokers get information most commonly apps that you download that have deals with data Brokers to share information all right I knew that apps were getting my data but I had no idea some were sharing it with data Brokers how is that even legal how often have you seen a terms and conditions screen just like this all the time anytime I download anything basically and I download apps all the time for work play Life convenience I just scroll the way down and accept I'm over it and I think that's how most people feel about it by accepting these terms you allow the platform to demonstration promotion and are really long commercial don't even know about it m once did a study that said it would take days for somebody to get through all of the terms and conditions exploting they actually use the word exploiting you represent and warrant that you own people in a really difficult position when we're supposed to manage our own privacy but we're also supposed to use all these things that are products that will make our lives better data Brokers are a big industry and it's about a $200 billion industry right now I think a lot of people expect it to grow to you know $400 billion in the next few years that level of data from our past all the things we've done being used and put into systems to help predict our futures that's unprecedented and that's rif with uh the potential for discrimination for harm for exclusion okay I know I said that I'm not the type to log in to the look I love being online I like sharing what I'm up to on social media and I'm not afraid to share my thoughts okay bugs I don't bite you you don't bite me it's that easy but some of this personal data is well personal so now I need to know what can I do to make my digital life more private and secure privacy and security are not the same thing for example uh Facebook is extremely interested in protecting your security they want to make sure that it is always you logging into your account they will go through a great deal of trouble to keep your account secure but you enter all kinds of data into that account you tell it where you are located you send it all of your pictures you send messages and Facebook collects all of that data they don't want you to keep it private they want you to hand it to them so that they can use it in order to serve you targeted ads and make them money my accounts are mostly secure when I control access to them but that doesn't mean the data I put in them stays private far from it privacy and security are not the same but they are two sides of the same coin and I have to understand both if I'm going to protect my personal data when your privacy is taken from you your agency is taken from you privacy is that whisper when you think you're whispering to your friend but you're outing in a crowded elevator you're robbed of something and that's why privacy is so important what can I do right now to protect my privacy and my security to learn tips and tools to preserve my data on both fronts I'm chatting with hacker and educator Matt Mitchell where and cyber security expert Eva galperin first up privacy sorry privacy Matt is a privacy Advocate at crypto Harlem as in cryptography the process of hiding or coding information hey I'm Matt thanks for coming to crypto Harlem and crypto Harlem is anti-surveillance workshops for the black community and all marginalized communities around the world and our mission is to develop people's digital skills so they can actually help us in the fight to push back on digital harms privacy is not secrecy privacy is just a door a door in your home there's a sense of like I want to control what can be seen what can't be seen just for me and I want to close that door so how do I do this even just a little okay what do I do to make all this safer for me what do I do who do I talk to how do I start you have to ask yourself is this a problem that needs to be fixed privacy isn't a switch it's a dial you get to control how much you share with who and with what let's start with the big one something I use all the time every day and I bet you do too have you ever used this website called Google I've heard of it yeah well let's check this out well if we go here to my activity. google.com it'll show us all the things that you've been doing so for example when we go here we see all the different Google services that you use I don't think they make a service you don't use these platforms are so deeply embedded in many of our lives and for good reason they make products that can be really useful it's hard for me to imagine going a single day without searching the web or using a navigation app but they also suck up a lot of our data it's a tradeoff that I'm comfortable making within reason I've used literally everything Google has ever offered and it knows what you've used and it records everything you've ever used and how you've used it every search term you've used every uh you know shopping item you've used but this is the dashboard to delete it I didn't know this but I can literally just delete huge amounts of data that Google is storing about me and the same is true for a lot of other services we can dial to whatever level we feel comfortable for example on LinkedIn you would just click on me and then you would go to your settings and privacy here when we go to manage your activity it tells you that you know you started sharing your LinkedIn data with a permitted application treating privacy like a dial means it's not all or nothing you can have your data cake and eat it too like now I'm thinking that I want to log into everything all my social media my email my LinkedIn everything regularly in look to see who is using these exactly it is about awareness furthermore the companies they know how many people actually use the Privacy controls and by you even peing in it you're saying I believe privacy [Music] matters at the Electronic Frontier Foundation Eva shows me how I can take my privacy game to the next level learning some surveillance self-defense although apparently not that kind of self-defense so the next step in your privacy journey is uh fighting back against uh types of corporate surveillance uh and one of the things that websites really like to do uh when uh is not just to track what you are doing on their website but to track all the other websites that you go to and they do this using cookies there's some companies I trust and I'm like fine you have these cookies they're chocolate chip I know where they were made I know what you're doing with them but then there's these third party companies I don't want them around me you can use a browser extension to eat these cookies uh and fight back against this kind of tracking and keep those websites from seeing where else you're going browser extensions are add-ons for your web browser that give it extra features and functionality like eating cookies I'm imagining this like digital Cookie Monster that's eating up all these pieces of my online activity so that companies don't know what I'm doing online and it reduces the amount of privacy tracking am I understanding that what these browser extensions do is they get rid of uh the tracking cookies that these websites use to see all the other sites that you're going to which is none of their business my personal digital world is starting to feel comfy controlled and a lot more private I've learned how to close the doors and blinds but still someone could open them right back up I could get hacked how do I lock my doors time to talk about security the tragedy of this recent pandemic teaches us that we're all pretty vulnerable and without that her immunity without that Community response you can't just say I'm okay and therefore I don't have to worry about this this is the first time that I've ever heard someone compare data privacy to epidemiology and her immunity all you need is one person to make a mistake and it's game over that's what happens to so many other corporations businesses even hospitals during a ransomware attack that will freeze all machines and stop them from working until someone pays a bunch of hackers my one error could compromise the security of my entire institution human beings will make mistakes folks won't wash their hands sometimes right but we try to teach best practices to prevent the worst okay Matt you have my wheel spinning I do not want to be patient zero in this like massive infectious data leak what can I do to start pulling it back and better protecting my information well I got something for that okay oh you have like a bag of tricks I've got a bag I thought you were just to say like change your password we got to go all the way this is a privacy screen and this will keep people from being able to look over your shoulder shoulder Surfers beware can't look through that this is for like using my computer in a public space the airplane everywhere this is a faraday bag we got to keep your phone in here this blocks RF signals it's basically a can we slow this down a little bit you can't get hacked when you're not attached to anything is this really necessary a fairday bag okay this looks a little more complicated than I expected I guess I just have to become Dr 007 we also have a Wi-Fi pineapple this is a portable access point and we also could use it to detect and stop access points from going bad okay Matt now you've just gone Rogue let's say you have a hard drive with some important files from work in it what happens if you lose it someone can plug that in and have access to all your stuff not if it's an encrypted hard drive I understand there's more how do you know that you're not being bu this is nuts this is something I could use to find out if there is a audio bug in the room I can find Wi-Fi signals oh something's here right honestly I thought being a spy would be more fun but I'm starting to feel shaken not stirred how am I supposed to keep track of all this stuff I'm no hacker Genius Like Matt What if I just left all of this behind and just quit goodbye digital [Music] world you know there's breaking news look in my eyes and tell me what are we doing here what are we doing like I don't even know how many steps I've taken today because my step counter is not on my hand technically disconnected this isn't cheating but can someone tell me what the sun score is uh down by 11 at the half oh I am supposed to pick up my daughter I only going to do this for all right maybe it's not that easy but there's got to be some Middle Ground between Inspector Gadget and Fred Flintstone that's right for me instead of going completely off the grid I'm checking back in with Eva for some more surveillance self-defense and the best place to start is with the basics passwords I'll be honest my current password is basically a combination of my first pet's name plus my birth date or a favorite video game or song I don't think any hacker is really going to guess that but you're telling me that there's still a vulnerability there yes hackers can go find out information about you from data brokers including you know the name of the street you grew up on or the city where you went to college so you wouldn't want a password like the name of your pet or password 123 well I did have a pet fish and his name was password 123 so I guess that kind of like hits both boxes and makes me more vulnerable let's start by uh creating some strong and unique passwords for all of your uh your different accounts and that will make them much more hacker prooof I'm all ears fantastic uh well we're going to start by Rolling these five dice there are easy ways to create passwords that are long and strong and easy to remember that are not based on information that attackers can easily find about you and the way that we do that is we use word lists and dice word list essentially just a long list of dictionary words with numbers attached pretty P so what we're going to do is we're going to write down the numbers on this dice 45263 my new lucky numbers and now we are going to look up 45 263 in this book so there are words that correlate to the numbers that I just randomly ruled yes okay I want a cool word like tiger the word is preo preo pre- Soak three 4 1 one 5 henna okay I like this the idea behind this dice game is that it's both random and long hackers using fast powerful computers and sophisticated password cracking software are able to try many many passwords a second a recent study by a security firm showed that a seven character password can be cracked in just a few seconds but a 12 character password with uppercase letters and symbols is much more difficult to break studies show it could take hackers well over a 100 years to crack that's safe but also more difficult to type or remember Eva six-word random passphrase is easier to remember than a random string of 12 characters and practically impossible to break stinging ignition six is clutch clutch okay pre soak henna stinging ignition clutch handbrake fantastic now you have a p phrase these six words it is long it's Unique it's difficult to guess and it's relatively easy to remember considering how long it is it is a very good way of creating random passwords but a lot of password managers will automatically do this for [Music] you once you have a passphrase you can use this to unlock a password manager that generates strong random passwords and stores them securely now I have this beautiful random password or passphrase but what happens if someone steals this is it just game over efforts are gone no it is not uh that leads us to the next step on your surveillance self-defense journey and that is two- Factor authentication this may sound like a hacker ninja term but it's just an added layer of security requiring an additional method of confirming your identity most of the time it's just a simple text message because it requires that you have two things in order to log into your account you will need both your password and also this code that the site will send you a text message there is also an authenticator app the site will ask you to take a photo of and then go to uh the site in a QR code the best way to be a security superhero is is to find the stuff that works for you and implement it as sort of smoothly and seamlessly as you can these data self-defense tweaks are great for me and my own data but what about everyone else I'm wondering is there a way for all of us to share data and get all the sweet benefits without sacrificing privacy and security at mit's media lab I'm meeting up with Ramesh rasker who is working on a way to access the benefits of personal Health Data finally a topic I understand without compromising our private information at R's camera culture lab they're building some data collecting tools that seem straight out of a science fiction movie love when is sence is danger laser you know important things are happening in here they've got cameras that can literally see around corners get out we are not violating laws of physics and cameras that can see inside our own bodies that's about as personal as it gets for remesh protecting patient privacy is Paramount but he's found a drawback in how we do that since data is locked up for privacy advancement in medical science is not as fast as it could be because think about it access to tons of personal Health Data could help researchers make major medical breakthroughs you know but today researchers have to ask for your consent to peek at your data in order to learn from it when we talk about consent someone is still peaking into your data a no peak privacy on the other hand is where nobody can Peak at your data no peak privacy but how could researchers learn anything there are many ways to create no peak privacy first one is the notion of Smashing the information no not literally smashing your phone but I'm not going to lie that was really fun smashing is basically the idea of taking raw data and smashing it into just the wisdom according to remesh Smashing data is simply the process of extracting the useful information which he calls the wisdom while obscuring the private data in other words a collection of Private health records contains two kinds of data one kind is the personal data the names conditions and histories the stuff we absolutely want to protect but collectively the records may contain valuable information about patterns in healthcare the wisdom I'm thinking about examples in healthcare and the individual data the patient data is protecting you can't reverse engineer it let's take a concrete example of Co imagine during the early days of the pandemic we could have sent medical experts from here in Boston to China to Korea to Italy and embedded them in those hospitals to understand what Co pneumonia looks like on a chest x-ray and they could have come back to Boston all those medical experts and said hey together we can figure out what this is so the experts would return back with just the wisdom an understanding of covid derived from being exposed to large data sets but they wouldn't come back with specific patient info none of the raw sensitive and private data but of course that would require initially sharing patient data a non-starter because of privacy because of regulations because of National Security issues they couldn't this is where AI artificial intelligence comes in instead of sending experts to each hospital rsh is working on a way to send AI to learn instead an AI model could be trained on patients lung x-rays to learn what signs of covid look like the private Health Data would never be copied it would never leave the hospital or the patient's file the AI would only transmit its conclusions the wisdom the smash data it's not enough to just remove the name from the chest x-ray but make sure that you don't send any of the pixels of the chest x-ray call the AI can learn patterns and gain knowledge without having to keep hold of everyone's data so the wisdom from One hospital can be combined with the wisdom of others achieving privacy and benefits of the data simultaneously it's like having a cake and eating it too it's available and it's just a matter of convin Ving large companies to play along those rules smash data is one way we can learn to stop worrying and love sharing our personal data but every corporate Network would have to agree to smash our raw [Music] data I'm not convinced we should wait around for big tech companies to do this the big technology companies they have built the infrastructure of the whole internet you're not just interacting with these compan is when you know you're interacting with them even if it seems like you're on a totally independent website big Tech still sees you for example tons of websites like some of the ones owned by NASA fiser BMW even PBS use Amazon web services which means Amazon gets some data when you visit them or when you visit any app on your iPhone Apple knows also every time youve been to a web page that has a face Facebook like button Facebook gets to gobble up your personal data so it may seem like the web is decentralized because it comes from many different places but in fact there's centralized points of control right now for example when you are in a social media app you're sort of locked in right all your information is on there it's hard to leave a social media app because you're like all my friends are there all my photos are there if I move to another app I have to rebuild that Community those social media websites are controlled by a very small number of companies and the rules about using those websites who has access to them and what kind of behavior is acceptable on them are set by the websites themselves this centralized data Monopoly how do we start to dismantle it that's exactly what proponents of an idea called the decentralized web want to do the decentralized web is sort of our antidote the antithesis of the web as we now think of it the decentralized web can be seen in contrast to the centralized web of course instead of what has become on the internet of a few big players kind of controlling a lot of the web and Internet space we're really kind of rolling things back to kind of what the vision of the internet was I'm wondering what a decentralized web would look and feel like so I'm meeting up with coder Christine lmer Weber who is working on writing standards and rules for how social media could work on a decentralized web most people are familiar with social networks you know they've used you know x/ Twitter they've used Facebook they've used Instagram the decentralized Social Web is like that but no one company no one gatekeeper controls the thing we want to be able to have all of our different social media sites all of our different online communication tools be able to talk to each other a decentralized web is one that is focused on the self-determination of users you're not locked in so you find a service and you like it and then you and they start to part ways the art you made the stories you told are there in a decentralized web you go somewhere else you go somewhere else and you don't lose any of [Music] that but imagine instead of having one Facebook type company we each had our own data live on our own devices and it was easy to join or merge with others or disconnect from them leaving one group and joining another wouldn't mean rebuilding everything from scratch because your data moves with you sounds like a tech fantasy but it's actually something we've already proven Works online consider something you may use every day or if you're like me every minute email so what a lot of people don't realize is that they use decentralized networks every day it doesn't matter if somebody's on Gmail or if they're on Hotmail they're on their University email they don't even have to think about it they type an email to their friend and they send it off and it gets there right at the heart of it that's kind of the basics of what we're doing in other words you can get an email sent from Hotmail even if you have a Gmail account or you can create your own email server for that matter it doesn't matter what email service you use because the protocol the rules are written to allow the email servers to talk to one another that's because there's a shared protocol that says here's how we get the messages from place to place social networks could just work like email and in fact there are plenty of decentralized projects out there like Mastadon and blue sky putting the user's profile and data back into the user's hands and the systems we're moving towards that will be much more the case where private communication is much more private either by default secure in that type of way we're building New Foundations for the internet that allow for healthier safer more decentralized systems gatekeeper free that's the vision and the future we're trying to build no doubt there are secrets in your data everything we touch is increasingly datafied every dimension of Our Lives all of this data goes into feed algorithms and algorithms make predict itions about how long you will live or your health or your lifestyle and while I learned how to protect my personal privacy and security there's only so much I can do myself there are things that individuals can do to protect their privacy ultimately in order to avoid a huge crisis it requires systemic change there are limits to what we can do as individuals there are also things that need to be addressed through regulation through litigation and uh and through legislation in order to make uh all of us safer it's comforting to know there are techies out there trying to protect us and our data designing new ways to enjoy the fun and convenience of the digital world without being exploited new technologies new games can proliferate without centralized points of control that's the excitement of the decentralized web I can't wait for people to see this Vision we're building for collaborative more consensual decentralized social networks that's going to be really exciting the future we're building might not look too different from the internet of today but it could be much more private and secure if we get it right this is about how technological self-determination and regulation work together to make a world that is more safe for human habitation [Music]