Rick Rubin: Legendary Music Producer | Lex Fridman Podcast #275
H_szemxPcTI • 2022-04-10
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Kind: captions Language: en - There are no right answers for anything involved in art. We're all trying experiments to find a way. And even for the things that I work on, I don't have a set way that I do anything. I come to every project blank. - Maybe you're just a meat vehicle, and you're channeling ideas from somewhere else. - I believe we know close to nothing, close to nothing about anything. If we embrace that not knowing, we'll have a healthier experience going through life. - The following is a conversation with Rick Rubin, one of the greatest music producers of all time, known for bringing the best out of anyone he works with, no matter the genre of music or even the medium of art, or just the medium of creating something beautiful in this world. And the list of musicians he produced includes many, many, many of the greats over the past 40 years, including the Beastie Boys, Eminem, Metallica, LL Cool J, Kanye West, Slayer, Tom Petty, Johnny Cash, Dixie Chicks, Aerosmith, Adele, Danzig, Red Hot Chili Peppers, System of a Down, Jay-Z, Black Sabbath. I can keep going for a (laughs) very long time here. Most importantly, Rick is just an amazing human being. We became fast friends, which is surreal to say and is just an incredible honor. I felt truly heard as a person when I spent the day with him eating some delicious Texas barbecue, talking about life, about music, about art, about beauty. This was a conversation and experience I will never forget. This is the "Lex Fridman Podcast." To support it, please check out our sponsors in the description. And now, dear friends, here's Rick Ruben. Are you nervous? - I'm not shaky, but I would say I feel uneasy, and I feel like sooner we start talking, the more relaxed we'll get. - Yeah, well, maybe we should sit in this moment and enjoy it, the nervousness of it. Let me start with Nietzsche. He said, "Without music, life would be a mistake." What do you think he means by that? Let's talk some philosophy. Let's try to analyze Friedrich Nietzsche from a century ago. - It seems like music has the ability to bring us so much depth in our soul that's hard to access any other way. And without it, there would be a loss beyond the pleasure of it. It feels like it's a window into something else. - Something that no other medium can express quite the same way. - I would say not as automatically. Something about music can do it automatically. Maybe poetry or maybe certain abstract forms can get us there, but there's something about music that really can get us there quickly. - But it's also the time, the place, the history. There's something about, like, a lot of my family's still in Philly. There's something about driving through Jersey and listening to Bruce Springsteen and then I'll get, like, emotional, (laughs) like, listening to, like, "I'm on Fire," one of one of my favorite Bruce Springsteen songs. There's a haunting kinda strumming to it. It's not a strumming. It's actually picked, has a country feel to it, almost like a Johnny Cash feel, actually. And I don't know, it makes me feel, so for people who don't know "I'm on Fire," that song is, I guess, a love song to a woman that you can't have because she's married, or she's with somebody else, which I guess is quite a lot of love songs. But there's something about the haunting nature of the guitar, and then it has to be driving through Jersey. And I feel like everyone has fallen in love with a Jersey girl at one point in their life. (Rick laughing) I don't know if that's true (laughs) for everybody, but I feel like that. I haven't either, but I just feel like that. (Rick laughing) There's something about Bruce Springsteen. It's like, "Yeah, I've been there." You know, and that's just takes you to a place of emotion that you just, that captures love, that captures longing, that captures the heartbreak of just the way time flows in life and the fact that it's finite, and just all of that in a single simple song. Like, what else can capture that? - Yeah, I don't know, but it's true that there's a connection both between time, and place, and music. Certain music growing up on the East Coast didn't really resonate with me until I spent time on the West Coast, Eagles being an example. When I lived in New York, the Eagles didn't really speak to me. ZZ Top didn't really speak to me. And then when I started spending time in California and driving through Laurel Canyon, all of a sudden the music of the Eagles felt appropriate somehow. And I started listening to it more. - Got it, so not until you went out West can you understand the sounds of the West. So it's really like New York has a sound. What other places have a sound in the United States? - I think every place does. And that said, sometimes we can get an experience through music of a place. Like, we can resonate with a music and not understand why. And then maybe when we go to the place where it was created, it's almost like we have a knowingness of that place. It's not a strange place anymore. - Yeah, Stevie Ray Vaughn with blues and Texas blues, you can just listen to "Texas Flood," and just, again, there's, like, a woman you're missing, a broken heart, and somehow that connects you to the place. The Eagles, what song of the Eagles connects with you? Are we talking about, like, "Take It Easy," or are we talking more like "Hotel California"? - I'm thinking "Take It Easy," but both are great. - Yeah, there's certain songs when I started learning guitar when I was young, that's like, I would like to be the kind of person that not only knows how to play this song but understands the song and, like, have that song be something I played 20 years ago. (laughs) And I've lived with that song for a while. Like, "Hotel California" is an example. Obviously, there's the solo, but there's also the soulfulness of the lyrics, which I still don't understand. And it could be about anything. And as you get older, I feel like the meaning of the song could be anything. - Yeah, I think that's true. I think that's the beauty of them. I think when the person wrote them, they may have had one interpretation, but it's not contingent on us getting that interpretation to like it, or resonate with it, or feel it. In some ways, the best art is open enough where the artist gets to have their experience when they make it, and then the audience gets to have their experience when they listen, and they don't have to be the same. - And then it connects thousands or millions of people together. There's a togetherness of music when you share that music, when you're listening to stuff together, like in a car. First of all, the car is a sacred place. So I work in part on autonomous vehicles, and you start to think, well, what are the things you lose when the car stops being the central part of American life, car ownership? It just feels like the car, when you're alone, it's like a therapist thing, session because you get angry at other humans. And then you get to, like, sit in your own anger and emotion. You get to listen to the song on a long road trip and remember, like, run through your memories, the heartbreak, I don't know, the one that got away, but also, like, the beautiful moments, all of it, yeah, and all of that in a car. (laughs) - Yeah, driving also serves another purpose in, it's one of the things that we can do that we have to pay attention enough not to crash but typically can essentially run on autopilot enough where we could be thinking about something else or concentrating on something else. And the difference between concentrating on something or trying to solve a problem when you're solely trying to solve a problem versus when you have some little task that's keeping you occupied, I find, if I have something slight to take care of, it frees a more creative side of my mind to better solve problems. - You know, I'm kind of jealous of people that found that in painting, for example. They'll be drawing or painting and listening to, so that's the small task you do. You're coloring in the lines. It's like this gentle, peaceful, slow process that requires just a small fraction of your mind. And then you can listen. Some people listen to podcasts that way. Some people listen to music that way. - Mm-hmm. - Yeah. - How do you do it? How do you free your mind? - Running is one of them. There's a process. So most freeing of the mind for me has to go through a process of a bit of pain for a bit. So doing something difficult, it's just like a airplane taking off or something. Like, for example, running, the first few miles would just be just, first of all, the physical aspect, which is like, "Ah, you're so fat. You're outta shape. You're getting old," this, that. Okay, that slowly dissipates, and then the demons come in, who are like, "You should be getting this and that and this done. You haven't gotten it done. You're, like, breaking promises," all those kinds of voices coming in. And after that, maybe mile four, it's like, "Fuck it." You just run, run with wind, at a very slow pace but with the wind. And then you can think, so it's the footsteps, the physical activity. But then you could deeply think about stuff, ideas, sort of design, whether it's program design stuff or, like, high-level life decisions, all those kinds of things. I would say running. I used to build bridges from toothpicks. I used to be a thing. It's an engineering, I guess some people, like, glued together airplanes and stuff like that. But the bridge is such deeply honest work because at the end of it, you're gonna have to test that bridge, and you're gonna see how good your work was, the little details but also the big picture. - Do you use glue or no? - Yeah, we use glue, so it's not pure physics. It's materials engineering, too, 'cause the way you want to do it is you actually split the wood as thin as possible and then glue back together 'cause the glue is really strong, except for the arches and things like that. So you're building arch bridges, which is a whole nother skill 'cause you have to bend the wood, and it's so cool 'cause the thing can hold thousands of times its weight, and then you get to watch it explode at a certain point from the pressure. And when you do a really good job, it doesn't explode in a kind of some weak point that you didn't anticipate, just kind of starts cracking. Everything cracks. Everything explodes. It's just pieces fly everywhere, and it's literally hundreds of hours of work just explode in front of you. And it's a metaphor for life maybe. And it's all for nothing, (laughs) except for the journey that you took to get there. And no one understands. Speaking of which, back to Nietzsche, these questions are ridiculous. So you're gonna have to, (laughs) you're gonna have to try to figure out what the heck I'm trying to do here. So Nietzsche also said a line I love, which is, "And those who were seen dancing were thought to be insane by those who could not hear the music." Do you, Rick Rubin, ever feel crazy, or maybe you're the one who's sane, and everybody else is crazy? You know the dancing, the joy of the music, of just feeling the music, and everybody else just doesn't understand. And this doesn't have to be literally about music. This is about art, about creation. - Yeah, I would say I feel different, and it's hard to say. It's like, which side of the equation is crazy, you know? - Did you ever find a group of people that you get, that get you? - Yes. - Is that what producing is essentially is you try to find the moments when you just get each other? - No. I would say there're definitely certain artists with certain temperaments when you're around them, it feels like you can finish each other's sentences, you know, just see the world the same way, comedians as well. - And that's not essential for the two of you together creating something special? - No, no. - [Lex] So it could be a tension, too? - It could be any, there's no rules. It'd be like, think of it like a coach. A coach could bring what they have to bring to any talented individual and, you know, help them find their way. And sometimes, you know, the right coach for the right athlete really works. And other times there's a mismatch. - Have you seen the movie "Whiplash"? - I did. I saw it when it came out. So I don't really remember it well, but I did see it. - [Lex] So there's a coach type of figure. - Yes. - Who is pushing a drummer to create, to grow as a musician, but also to create something special. I don't know if it's even special music skill-wise. It's a special moment. - Yeah. - I don't know what he's trying to create. From one perspective, it's just an abusive, a person who selfishly gets off on being abusive to those he's with. But from another perspective, the way I saw that movie is it's just the two right humans finding each other at the right moment in life and risking destroying each other in the process, but maybe something beautiful will come of it. Do you think that's a toxic relationship, (laughs) or does some of that movie resonate with you, as that sometimes is required to create art, that kind of suffering? - Yeah, it doesn't. Well, there's suffering involved but not that kind of suffering, not for me. There's some people who that's their process, and that's whatever works. You know, there are no right answers for anything involved in art. We're all trying experiments to find a way. And even for the things that I work on, I don't have a set way that I do anything. I come to every project blank and see, I really listen to what the artist plays and says and through what they explain they wanna do, help find the best way to get there. Was it implicit in the movie that the mean teacher liked being a mean teacher? The way you described it was that he got off on treating people this way. Do we know that to be the case? I don't remember- - No. - that in the movie. - But we sometimes project that onto people, people who are really rough on students. You start to think, well, maybe that is fundamentally who they are, and if it's fundamentally who they are that there must be some pleasure in it, or it's an addiction of some sort. But it could be also a deliberate choice made by the teacher. - It also could be a lineage. Like, you know, in the zen tradition, there are sort of the mean roshis, who, if you do something wrong, take a physical action, and it's just in the lineage it's considered that's how you teach. I didn't come from that lineage, so I'm much more of a, I feel like it's more of a collaboration between people working together to make the best thing. It's not a boss-slave relationship at all. It's much more of a let's find our way. And we agree at the beginning of the process that if either of us or any of us don't like what's happening, we say it. And the goal is to keep working till we get to a point where we're all really happy with it. It's like, if we make something that an artist likes, and I don't like, or that I like, and they don't like, we haven't gone far enough. - Hmm, in terms of lineage, the ones that seek destruction and the ones that seek happiness all come from the same lineage. We all came from fish, so somewhere in you, deep down there, there's the other stuff, too. It's just that you haven't been yet, by the way, 'cause you said every new project, including maybe starting (laughs) today, is an opportunity to channel, to plug into something that was always there, and you haven't gotten a chance to plug into. You mentioned listening. How do you listen to a person? How do you hear a person when you first come in? Like, we just met. What's the analysis happening? But I mean, with me is one thing. I'm an artist of sorts. I program, and I'm just, I'm human (laughs) I guess. I guess we're all creating art. How do you see, like, how do I bring out, so for people who don't know, I mean, obviously, everyone knows that you've produced some of the greatest records ever. But the way I see that is you just brought out the best in a lot of interesting artists. And so in order to bring out the best in them, you have to understand them. You have to hear the music of their soul. Hopefully, I'm not being too romantic here, but just, like, is there something you can say of how difficult that is, if there's a process, if there's tricks, if it's luck? - I think it starts with this, again, coming in blank, like, not having any preconceived ideas, being open and really listening, listening and not thinking about what you're gonna say next, or what your opinion is, or, you know, not, basically being a recorder and just hearing what comes in, and then once you hear what comes in, processing that information, and trying our best to do that without any of the beliefs that we might have to impact what that is. You know, if I ask you a question, I don't wanna listen to you and have any reaction happening when you're speaking and wanna be as neutral as possible. For me, my goal is not to form an opinion. It's to understand. So if anything, I would draw you out further and just ask questions to really understand. Or if you say something that somehow triggers me in a way that, you know, I wonder how he came to that, I wouldn't challenge you. I would ask, like, "Oh, how did you find that?" You know, "How did you get to that place?" - From a place of curiosity, you would try to figure out- - Yeah, I wanna understand who the person is. And through questioning, we can usually get there, or through just spending time together, you find out who the person is. - What about finding out and figuring out how to then take the next steps of bringing out the best in them? Like, is it just trial and error, like, "Let's try this"? - It's definitely trial and error. It's always trial and error. - Are you afraid of making a mistake? Like, "Let's add this instrument. Let's remove this instrument." - Let's try. - "Let's add this line. Let's remove this line." - Let's try, and let's be open. So one of the rule, we don't really have rules, but one of the agreements in the studio is any idea that anyone has, we'll always demonstrate it. We'll always try it because I can describe to you an idea and you can think, "That's a terrible idea. Let's not do that." And then I can play you the idea. And then you can say, "Oh, that's really good." And it's completely different because when we hear, when we're told something, we have to imagine what that is. And the way you see something and imagine it, and the way I see something and imagine it are completely different. - So you say a thing, and now there's two humans that play that thing in their mind differently in their imagination. And then there's a cool creative step. And when you actually do it to see how it differs in the imagination, and then the difference or the commonality will be like an exciting little discovery together. - Well, so many groups of people making things together in a room, one person'll suggests something, and someone else in the room saying, "Ah, that doesn't sound like a good idea. Let's not do that," and then they move on. The testing of every idea is really important. And that's how you get to see, "Oh, that's not at all what I thought it was gonna be." Happens to me all the time. I know because someone will suggest, "Why don't we do it like this?" And I'll think, "That sounds bad." And then I'll think, "Okay, let's try it." And then we hear it, and then, you know, eight times outta 10, it's nothing like I imagined and great. - And you try not to have an ego about the fact that you thought it was not a good idea in your head. - There can't be any ego in this. If everyone's there with the purpose of making the best thing we can, there's nothing else. You know, there can't be any boundaries to that. - So there's a moment I saw with, I know you don't love talking about previous things you've done, but it's cool to dive in there every once in a while- - I'm fine to talk about anything - To sample it. Anything? - We'll see. - I have this pain I gotta talk, no, I'm just kidding. - Ah. (Lex laughing) I'll think of something ridiculous that would make you change your mind. (laughs) I saw a video of you with Jay-Z working on "99 Problems" where you suggested acapella, opening the song with acapella, just no instruments, just voice. That, to me, I mean, that's one of the characteristics of the things, of the ways you've brought out the best in artists is doing less, sort of tending towards simplicity in some kind of way. So that choice of acapella is really interesting 'cause, like, I could see a lot of people think that that's a bad idea, but it turned out to be a really powerful idea. Can you maybe talk about the simplicity, how to find simplicity, why you find simplicity is beautiful? It does appear to be beautiful. What is that? - Yeah, I don't know where it comes from. It has been with me from the beginning of my work. The very first album I ever produced, the credit I took was reduced by me instead of produced by me for that reason. Like, I like the idea of getting to the essential, and I have a better idea now that I've done it for a while. But at the time it was purely an instinctual thing. And part of it is a sonic, there's a sonic benefit, which is the less elements you have, you can hear each of the ones that are there, and they can sound better. And the less there are, the more space they could have around them, and the more you can hear their personality. If you were to record 10 people playing the same guitar part and you listen to it, it would sound like guitar. And if you record one person playing a guitar part, it sounds like a person playing the guitar. It's different than just guitar. And often in the studio, the idea of building upon things and adding layers to thicken, to make it sound bigger, sometimes the more things you add, the smaller it gets. So a lot of it is counterintuitive until you just, in practice, see what works. - You try it, so try removing stuff until it's just right. It's the Einstein thing. Make it as simple as possible but not simpler. That's such a, like, finding a stopping place, just keep chopping away and chopping away. - Yeah, there's something we also like to do called the ruthless edit, which is, let's say you're at a point where, (clears throat) it can work for anything, but I'll give you the example with an album. We've recorded 25 songs. We think the album's gonna have 10. Instead of picking our favorite 10, we limit it to, what are the five or six that we can't live without? So going past even the goal to get to the real, like, heart of it and then see, "Okay, we have these five or six that we can't live without. Now what would we add to that that makes it better and not worse?" And it's just, it puts you in a different frame when you start with building instead of removing. - And you might find that there's nothing you need to add. - Sometimes. Sometimes something happens when you get to the real essence, then when you start adding things back, it becomes clear that it was just supposed to be this tight little thing. - Can I ask you, like, a therapy session question? You mentioned somewhere that one way to kind of think about music, to get into music is to look at the top, like, hundred albums of all time, and just go down the list, and, like, just take it all in like one piece of artwork. So I was doing that for a while. It's a cool experiment 'cause, unfortunately, I have to admit I've gotten lazy and stopped taking in albums as albums, and, well, I looked at one interesting top hundred list, top 500 actually, which is put together by "Rolling Stone." And they put, this is the therapy session part. And this has to do with simplicity, too. They put Marvin Gaye's "What's Going On" at number one, spoiler alert. So I'd like to maybe get your opinion on that choice. The reason Marvin Gaye is really interesting. It'd actually be cool to play what's going on in a second. But when you just listen to his, like, acapella, just listen to his voice. It is really good. Like, people, it makes me wonder if it's possible to pull off, like, most of his songs with no instruments. Like, in many parts, there's so much soul in just "Mercy, Mercy Me," "What's Going On?" There's so many songs that you could just be like, I wonder if you could just, like, just go raw, or maybe in parts, or maybe do what you did with Jay-Z, just open up with nothing. Anyway, there's something so powerful to a great soulful voice. Do you mind if I play it real quick? - No, please. - "What's Going On?" This is probably one of my favorite songs. I mean, it's up there, - [Musician] Hey, man, hey. - [Musician] Hey, what's happening? - [Musician] We missed you, brother. What's up? - This is a big, bug party, man. - Yeah, brother, like to party solid, right on. - [Musician] What's happening? (laid-back music) ♪ Mother, mother ♪ - That voice. ♪ There's too many of you crying ♪ ♪ Brother, brother, brother ♪ ♪ There's far too many of you dying ♪ - There's some just very subtle backing vocals. ♪ You know we've got to find a way ♪ ♪ To bring some lovin' ♪ (Lex laughing) ♪ Here today, yeah ♪ ♪ Father, father ♪ - This one hurts. ♪ We don't need to escalate ♪ - Father, father, we don't need to escalate. ♪ You see, war is not the answer ♪ - Yeah. ♪ For only love can conquer hate ♪ - I wonder who the father he's talking about is. - Oh, that's interesting. I mean, I have, so for people who don't know, his own father ended up killing Marvin Gaye. - [Rick] Yeah. - I mean, that one is really, I mean, for a lot of people, your relationship with your father, your mother, I mean, there's different dynamics, but it's almost like part of life is resolving some kind of complex puzzle you have with the people you love, the people close to you, or the people who were not there, all those kinds of things. There's so much pain in that, "We don't need to escalate, father, father." I never thought if it's, I always thought it's his father directly. - Yeah, I don't get that. It could be, but I don't, I feel like it's a more masculine spirituality. - Like a father figure or just broadly some kind of spirituality? - Could be like God, father God, mother God, you know, like, could be. I don't know. - But there's so much, it's like both hope and melancholy. - You sing war's not the answer. It's like you don't tell your father war is not, your blood father war is not the answer. It's a strange conversation. It's a bigger conversation than a personal- - Don't you think it feels like war when it's personal? What's the difference between, (laughs) war is personal, too. It's only leaders think about war in a geopolitical sense. - Yeah. - When people that fight wars, you lose your brothers. I mean, death is just right there. - Yeah. - So it might feel just like that, but, yeah, there is a dance between, like, the personal and, like, talking to the entirety of the society. It's like John Lennon "Imagine," like, also a song where, is that hopeful? Is that cynical? Is it, like, melancholy, like, heartbroken? Like, you hope, you wish things would be a certain way, and they're not. Yeah, I don't know. I don't know if John Lennon's giving up on the world in "Imagine." - Yeah, I don't know. No, it's an interesting question. There's another John Lennon lyric in, let me think of what it is. It's taking me a second. And different songs keep coming into my head, not the one that I'm looking for. - And you keep pressing next. - "Across the Universe," "Nothing's gonna change my world," and when I hear that, I hear it as hopeless. (Lex and Rick laughing) But I don't think, I don't believe that that's, well, it may be how he meant it, but I don't think that's how it's normally taken. - And it's also, the taker is important. I'm generally optimistic and hopeful. So I always, like, look for the hope, and, actually, the harshest love, heartbreak songs (laughs) are always somehow hopeful to me. That's a love song. To me, like, a song about losing love is a song about the great capacity for love in the human heart. That's what I hear. - Yeah. - So to me, losing love is exciting (Rick laughs) 'cause it's like, that means you really cared. That means you felt something, and you feel something. You can sit in that pain, and that pain is a reminder of what it means to be human. When you're that, what is it? We were just listening. "The only man who could ever reach me was the son of a preacher man." So it's like that early love or something, or partially sexual or whatever, that's not as interesting to me. It's fun, it's great, but it's that heartbreak. That's a reminder that it can go deep, although that's a damn good song. - Have you ever heard the Detroit mix of the Marvin Gaye album? - [Lex] No. - Call it Up. (laughs) - [Lex] How, Coach? - By far better, mind blowing, I just heard it recently. It blew my mind. (laid-back music) - Oh, wow, reverb, distant. ♪ Mother, mother ♪ - Interesting. ♪ There's too many of you crying ♪ ♪ Brother, brother, brother ♪ ♪ There's far too many of you dying ♪ - Feels like it's all around the room more. ♪ You know we've got to find a way ♪ ♪ To bring some lovin' here today, yeah ♪ ♪ Father, father ♪ - More voices. ♪ We don't need to ♪ ♪ Father ♪ ♪ Escalate ♪ ♪ You see, war is not the answer ♪ ♪ For only love can ♪ - He's layering his own vocals. ♪ You know we've got to find a way ♪ ♪ To bring some lovin' here today ♪ ♪ Oh, oh ♪ (Lex laughing) ♪ Picket lines ♪ - It feels like there's multiple people singing. - Yeah. ♪ Don't punish me with brutality ♪ ♪ Talk to me ♪ ♪ Sister ♪ ♪ So you can see ♪ ♪ Sister ♪ ♪ Oh, what's going on ♪ ♪ What's going on ♪ - Yeah, that's beautiful. - Yeah. Seems to have more energy. If you listen to the whole album, even though you just said you don't listen to albums anymore, (Lex laughing) the Detroit mix of the whole album changes the album a lot. - I mean, that felt, so that's the opposite of acapella, I would say. - Yes. - Because there's layers. And maybe, I don't know if you remember, but if memory serves me correct here, he produces this own album here. Marvin Gaye was the producer on this, I believe. - I believe so, and this one sounds more like it's a get-together, and the whole album sounds more like a get-together, where it's a group of people in a room playing music together, whereas the album version sounds more like a recording. This sounds less like a recording and a little more like a party. - Now you had a series of conversations with Paul McCartney, which is amazing that people should watch. But this is continuing our therapy session, is there a case to be made that "What's Going On?" is number one album above the Beatles' "White Album" or "Abbey Road," above "Pet Sounds"? Can you steel man each case? - There's always a case. I mean, there's always a case. In reality, in art, there's no metric that makes sense. So you could put numbers on things, but it's like, is this apple better than this peach? Like, it's not really a fair comparison. - But if you just had to keep one to represent the human species, that's the way I think, (laughs) to the aliens. - So I think it's a very personal decision. I think you can make your choice to represent the human species, and I'll make mine, you know. - Well, I would pick The Beatles over Beach Boys. So that's my- - Yeah. - If I became dictator of the world and was talking to the aliens, but I don't know the full historical context to the impact of the music. I don't know if that's something to consider. Like, this kind of thought experiment of imagine what it was like back then to create, to go into the studio to do such interesting work in the studio as opposed to, like, listening to just this as a pop song almost 'cause I've never been able to understand Beach Boys. "God Only Knows." - The song "God Only Knows"? - [Lex] God Only Knows," but all of it, the album, "Pet Sounds," just- - "In My Room." - "In My Room"? - [Rick] That song? - What's your favorite on the album? That one of your favorites? - On the "Pet Sounds" album? - [Lex] "Pet Sounds." - The opening track. - Do you mind if I play it? - Please. - It's too fun. (laughs) - That's part of their trip, though. - You open the heart with the fun? - It's possible. - Original mono and stereo mix versions. I don't know what that means. - [Rick] What's the opening song? "Wouldn't It Be Nice"? - "Wouldn't It Be Nice." - [Rick] Yeah, that's the song. (bright music) ♪ Wouldn't it be nice if we were older ♪ ♪ Then we wouldn't have to wait so long ♪ ♪ And wouldn't it be nice to live together ♪ ♪ In the kind of world where we belong ♪ ♪ You know it's gonna make it that much better ♪ ♪ When we can say goodnight ♪ - The best part is near the end, and then back to fun. ♪ Wouldn't it be nice if ♪ - Yeah, that we could say goodnight and stay together. Wouldn't that be nice? - Wouldn't it be nice? - Wake up together. - But we're not. There's heartbreak in this one, too. (laughs) (Rick laughing) Still to me, like, George Harrison, like, is that the "White Album"? "While My Guitar Gently Weeps." I mean, that, with the Beatles, it's so hard to, depending on the day, I'll say a very different song. That's my favorite song, but I often return to "While My Guitar Gently Weeps" is my favorite song. - Spectacular, spectacular song. - Anything George Harrison, honestly, "Something," "Something in the way she moves." What would you classify that? There's, like, several Beatles songs, categories of Beatles songs. So the that's like the melancholy love songs or ballads or something like that, "Yesterday," "Let It Be." Do you have favorites? Like, how have you changed as a man, as a human being, as a musician and music producer having done that lengthy interaction with McCartney? - Hmm. Anytime you're around someone who's such a hero, and you spend time with them, and they're a human being, it helps put perspective on everything. You know, it's like- - Oh, that they're just human, that aspect? - Well, obviously, I mean, everyone's just human. But I remember the first time I got to see Paul McCartney play live. It was in a stadium of 70,000 people, and he started playing, and I started crying, and I couldn't believe I was in, even with 70,000 people, I couldn't believe that this man walks the earth (Lex laughing) and that I'm in the same place as him. And he's the person who wrote that and played that. And now he's here playing it for us. It's mind blowing. That's the voice. - [Lex] That's the- - It's overwhelming. - Is it inspiring, or is it, like, 'cause sometimes when you have, and I've gotten a chance to meet, I mean, I love people in general. Like, every person is fascinating to me. But, yeah, when you've been a fan for a long time and you meet a person sort of, I'll just remove present company, it's like, "Oh, they're just human." (laughs) So there's both. It's both inspiring that just a simple human can achieve such beautiful things, but it's also, like, almost wishing there were gods moving around us. (laughs) It's somehow peaceful. It's more comforting to know that there's, you know, bigger fish. I'm just a small fish, and then there's bigger fish, and they will take care of the ocean for us. - I think we are all capable of being big fish. I don't think that there are special people. I don't think it's like that. - I would make a case. So the variety of artists that you worked with and brought the best out of, it does seem that you're out of this world. So do you think you would know, like, if you're the same kind of species, maybe you're just a meat vehicle, and you're channeling ideas from somewhere else? - I feel like I'm channeling ideas from somewhere else, 100%, but I think- - [Lex] Have you asked questions about where from? - I believe we all are, though. You know, I believe we're vehicles for information that, when it's ready to come through, it comes through, and the people who have good antennas pick up the signal. But I'm sure you've had an experience in your life where you've had an idea for something, and you've not acted on it, and eventually someone else does it. - Mm. - And it's not because they're doing it because you had the idea, and they stole your idea. It's because the time has come for that idea. And if you don't do it, someone else is gonna do it. - [Lex] It's being broadcast by whatever the source is. - Whatever the source is. - Yeah, I tend to see humans as not quite special in that way. Yeah, it's different kinds of antennas walking around listening to ideas, and ideas are, I like the notion of Richard Dawkins's of memes, where it's kind of the ideas of the organisms, and they're just using our brains to multiply, to select, to compete, to evolve. And humans, we really wanna hold onto the specialness of our body, of our mind. But it's really the ideas. So if Rick Rubin was born two centuries ago, you wouldn't be a music producer. You'd be, (laughs) or I mean, maybe, but you have an antenna. (laughs) - [Rick] Yeah. - And if no signal's coming in, or you'd be hearing potentially a different signal. Is there- - I think we all have our own antenna for whatever it is that we, you know, maybe not everyone has tuned into their antenna to see what it is that their strength in bringing through is. I'm lucky in that it found me 'cause I didn't know that it was a, I didn't even know this was a job. - I sometimes wonder, I mean, a lot of young people, a lot of people wonder, like, what's the purpose and the specs of my antenna? What am I put on this earth to do? Like, if, you know, I can live 1,000 lives, there's so many trajectories. And imagine the greatest possible trajectory that reveals the most beautiful thing I can possibly create in this world, live in the most beautiful way. What is that? I feel like that's a good exercise to think about 'cause it's also liberating to think that you can do anything. I mean, more and more, I suppose that's kind of life. It's like society is pushing conformity on you. You know, I had my own flavor of conformity I thought I'm supposed to be following. And then early on, I would say, like, in the late 20s, you realize, wait a minute, you don't have to do what teachers tell you to do, what parents tell you to do, what society tells you to do. Like, I would never wear a suit if I listened to, like, my colleagues and community who think a suit is like the symbol of, what is it? A symbol of conformity, actually, which is hilarious. But it's actually a kind of rebellion and everything else, like, of that nature, doing these silly podcasts, like... - I have a question I have to ask. - Sure. - 'Cause you brought up the suit. - Yeah. - Do you wear the suit, is this your daily uniform outside of podcasting? - So for the longest time, it was, some kind of suit. And then recently, (laughs) coinciding with going to Texas, I'm such a loner, I'm an introvert, and there's a bit of a hiding from the world when I wear other stuff. I really want to, did not make fame, recognition, money, all of those things, a motivation at all, and the world kind of wants you to make those motivations, not the world, but I would say maybe the Western world or maybe America, maybe a capitalist system does, but- - That's a choice to buy into that or not. - Right. It takes a brave person, a person of character to not buy in. And I'm like a baby deer trying to find its legs. You don't have to buy in 'cause I love people, and I think I'm kind of an idiot. And so when other people say do this and do that, there is a pressure there. It's actually very difficult to not listen necessarily to the advice of others and yet keep yourself fragile and open to the world. It's easy to be like, "I'm always right," you know, just kind of staking your ground. But if you wanna be, like, vulnerable, if you wanna connect with people and just wear your heart on your sleeve, then you're going to listen to them. I mean, that's the double-edged sword of it. But then again, that pain, like, if you don't let it destroy you, you can grow from that. Has fame affected you at all? Did you unplug from the system at some point? - Same, I've always been sort of removed. I don't feel like I'm part of any system. - [Lex] Do you feel famous? (laughs) - I'm aware that when I go out, people, you know, say nice things to me, which is great. (Lex and Rick laughing) But that's about it. That's about as far as it- - But it doesn't affect your art, about your creativity. - It can't. - Or your thoughts, like, when you're sitting alone and thinking about the world- - It can't, it can't. It's a destructive force. The reason that you are who you are, and the reason that you're finding the success you're finding is because you've been true to yourself to get to that stage. So to start changing that, to either conform to someone else's idea what you should be doing, it just seems like it doesn't make sense. - Do you have a sense of who you are? 'Cause I don't necessarily have a... - I don't know. I know that I really like making good things, and I know that I'm crazy about it in that it's like an obsession. And I want things to be as good as they could be, whatever it is. And if I finish a music project, and I have a window of time where I'm not working on music, I might be moving the furniture around in the house. You know, I'm always looking for a creative outlet to find a way to make something better. Or there was a period of time where I was in a weird corporate situation that didn't allow me to flourish. And I turned, I focused the creativity in on myself, and I lost a bunch of weight and changed my life, and- - So that was the kind of art. Like, you've gone through a whole process of losing weight, getting in shape, getting healthy. That was a kind of creative act. - It certainly was. It wasn't an intentional creative act, but I had a lot of energy. And I just, a series of events happened. I read a book. At the time that I was my heaviest, I weighed about 318 pounds. And I'd been sedentary my whole life, basically laying on a couch, working on music. So I've never been physically active in my life. And I read a book about a guy named Stu Mittleman, a runner who ran 1,000 miles in 11 days. And I thought, "Wow, I, you know, get outta breath walking to the corner, and another human being can run 1,000 miles in 11 days. I feel like I have bad information. You know, clearly I'm doing something wrong." And I reached out to a person that Stu mentioned in the book, Phil Maffetone. - Who's a legend. I really appreciate him as well. He's MAF 180 method, too. He's such an interesting, I think he focuses on- - Heart-rate training, and he was the first person to talk about essentially a- - Low-carb stuff. - Paleo- - Yeah. - keto diet. - For a person who's healthy. - 40 years ago. - For a person who's going to be healthy, who can exercise and actually perform at an elite level. He's the first person when I, you know, talk about heart-rate training, him and other endurance athletes he influenced, he gave me permission to, like, run slower. (laughs) - [Rick] Yeah. - (laughs) It was the first time I realized, "Oh, I can run long distances if I just run slower, and then I take that seriously." And I actually fell in love with running, very much so 'cause, for me, and everyone's different, but for me, the love of running happens in the longer distances. - Yeah, did you read "Born to Run"? - Mm-hmm. - Great book. - Amazing book. There is something special about running, and everybody has their own journey with it, and even ultra marathon running, those kinds of things. It is, like many journeys, one that can pull you in. Like, you won't be the same person after. And I try to be deliberate about making choices after which you will not be the same person. And so I'm nervous about, like, the ultra marathon running world. - [Rick] Mm-hmm. - I have to talk to you about Johnny Cash. I mean, when people ask me what my favorite musical thing is of all time, you know, it's a very difficult question to answer, of course, but I'm pretty quick, if I'm not allowed to pick anything by Tom Waits, (Rick and Lex laughing) I'm pretty quick to say "Hurt" by Johnny Cash, the performance, whatever you call it, whatever the heck that is because that's not just a song covered by an artist. That's a human being at the end of their life that the rawness of that, I mean, oh, there's also a music video, which for a lot of people adds a lot to it. For me, just the music alone is, I mean, the guitar, every choice on that, see, the few things I've heard about it, it seemed like almost accidental, I mean, like, little subtle choices here and there. Can you maybe comment on that? I think you had a huge role in sort of bringing Johnny Cash (laughs) back from a different part of his life. It's like bringing something out that wasn't there before. And it was incredible. It was a celebration of a really special musician. And it's a totally new kind of celebration. "Hurt" is just one of the songs that's an amazing celebration of Johnny Cash. But "Hurt" is like at the peak of that. So what was that like, putting that song together? Maybe it might be nice to listen to it 'cause I freaking love that song. And as a guitarist, I just, the simplicity of it. It seems like every choice contributes to the greatness of the song. (pensive guitar music) Simple, it's crisp, but it's dark, too. ♪ I hurt myself today ♪ - It's one of the greatest opening lines of any song. ♪ To see if I still feel ♪ - The shakiness. - And that's that. - Yeah, "To see if I still feel." - Yeah, I'm talking about the lyrics. I don't even mean the performance. The words are... ♪ The only thing that's real ♪ (Lex laughs) ♪ The needle tears a hole ♪ - But those words outta Trent Reznor are not the same. They have a different meaning coming outta Johnny Cash's mouth, ♪ Try to kill it all away ♪ ♪ But I remember everything ♪ ♪ What have I become ♪ - What have I become? ♪ My sweetest friend ♪ - (laughs) Written probably for a young man. - Think he was 20 when he wrote it, Trent. ♪ Goes away in the end ♪ ♪ And you could have it all ♪ ♪ My empire of dirt ♪ - Anger, regret, pain. ♪ I will let you down ♪ ♪ I will make you hurt ♪ - The way the guitar is played, the choice of instrument, the layers there, the freedom to give him, to use the voice that's fading. It's not fading. It's changing. Maybe he's losing some aspects of his voice. And it's almost, like, shaking a little bit, and it's a little bit out of tune in parts. How much of that was deliberate? Like, how do you give Johnny Cash the freedom to do that? How do you find that together? Is there any insights you can give? - I think it's a case almost of, like, the right pairing, the right role with the right actor you could say. The song lyrics, the reason we chose the song was because of the lyrics, purely about the lyrics. And at that point in time, both Johnny and I would send each other songs of possible ideas to record. And that was one that I sent him, and he didn't respond to initially. I would send him, at that time, we would burn CDs, and I would send him, like, a CD of 20 songs or 25 songs, (Lex laughing) and he would send them to me. - You'd burn a CD for Johnny Cash, and you'd send him all different songs of- - Of, like, songs to consider recording. - [Lex] Yeah. (laughs) - And we would send these back and forth. And then I had "Hurt" on one of the ones that I sent him, and he didn't respond. And usually, if he didn't respond, we didn't go back to it, you know? And that one, I remember I sent it again, and I put it first (laughs) on the next CD. And when we spoke about, when he listened to the CD again, he didn't respond. I said, "Check out that first song, and I really feel like that one could be good." - [Lex] What did you see in that song? 'Cause I- - It's the lyrics. It's the lyrics. - 'Cause I feel like nobody, there's very few people in the world that would see these lyrics in Johnny Cash's mouth and think this is a good idea, (laughs) including Fred Reznor. - Yeah, yeah, I know that Trent had trepidations in the beginning. - Yes. - But if you listen to the words, if you forget the music, and if you forget what Nine Inch Nails sounds like, and you just read it like a poem, and then you imagine a 70-year-old man reading these lyrics, it'll be profound. It's profound. So based on lyrics, that started the journey. And then at this point in time, Johnny was not in great health. And sometimes I would go to Nashville and record with him at his house. Sometimes he would come to California, but he was coming to California less regularly. And because there were so many songs we wanted to try, he would start sometimes recording just a straight acoustic version. Like, he would have someone play guitar, he would sing, and they would send those to me, and we would discuss, like, "Is this one to build on?" And that was one where he said, "I don't wanna record this one until we're together. I feel like we should do this one together." So on the next trip to California, we recorded it at my old house. And I mean, all the songs we recorded felt special. So I can't say this one felt special, but lyrically, it's more the lyrics have such a profound sense of regret. - [Lex] "What have I become?" - Yeah, and to hear a, when you're 20 years old talking about regret, it's heartbreaking, but it's heartbreaking in a different way because you have your whole life to figure it out. When you're looking back over your life at the end of your life with regret, it's brutal. - Yeah. - It's brutal. So that was the initial spark of doing it. And then when we recorded it, I believe it was two guitar players, if I remember correctly, maybe even three, Smokey Hormel, Matt Sweeney, and Mike Campbell, I believe. And Benmont Tench was playing the piano in my living room as we were doing it. A
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