Walter Isaacson: Elon Musk, Steve Jobs, Einstein, Da Vinci & Ben Franklin | Lex Fridman Podcast #395
aGOV5R7M1Js • 2023-09-10
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Kind: captions Language: en I hope with my books I'm saying uh this isn't a how-to guide but this is somebody you can walk alongside you can see Einstein growing up Jewish in Germany you can see Jennifer doudner growing up or as an outsider or a Leonardo da Vinci or Elon Musk you know in really violent South Africa with a psychologically difficult father and getting off the train when he goes to anti-apartheid concert with his brother and there's a a man with a knife sticking out of his head and they step into the pool of blood and it's sticky on their souls this causes you know scars that last the rest of your life and the question is not how do you avoid getting scarred it's you know how do you deal with it the following is a conversation with Walter Isaacson one of the greatest biography writers ever having written incredible books on Albert Einstein Steve Jobs Leonardo da Vinci Jennifer doudna Benjamin Franklin Henry Kissinger and now a new one on Elon Musk we talked for hours on and off the mic I'm sure we'll talk many more times Walter is a truly special writer thinker Observer and human being I highly recommend people read his new book on Elon I'm sure there will be short-term controversy but in the long term I think it will inspire millions of young people especially with difficult childhoods with hardship in their surroundings or in their own minds to take on the hardest problems in the world and to build solutions to those problems no matter how impossible the odds in this conversation Walter and I cover all of his books and use personal stories from them to speak to the bigger principles of striving for greatness in science in Tech engineering art politics and life there are many things in the new Elon book that I felt are best saved for when I speak to Elon directly again on this podcast which will be soon enough perhaps it's also good to mention here that my friendships like with Elon nor any other influence like money access Fame power will ever result in me sacrificing my Integrity ever I do like to celebrate the good in people to empathize and to understand but I also like to call people out on their with respect and with compassion if I fail I fail due to a lack of skill not a lack of Integrity I work hard to improve this is the Lex Friedman podcast to support it please check out our sponsors in the description and now dear friends here's Walter Isaacson what is the role of a difficult childhood in the lives of great men and women great minds is that a requirement is it a catalyst or is it just a simple Coincidence of Fate well it's not a requirement some people with happy childhood to do quite well but it certainly is true that a lot of really driven people are driven because they're harnessing the Demons of their childhood even Barack Obama's uh sentence and his Memoirs which is I think every successful man is either trying to live up to the expectations of of his father or live down the sins of his father and for Elon it's especially true because he had both a violent and difficult childhood and a very psychologically problematic father he's got those demons uh dancing around in his head and by harnessing them it's part of the reason that he does riskier more adventurous Wilder things and maybe I would ever do you've written that Elon talked about his father and that at times it felt like mental torture the the interaction with him during his childhood can you describe some of the things you've learned yeah well Elon and Kimball would tell me that for example when Elon got bullied on the playground and one day was pushed down some concrete steps and had his face pummeled so badly that Kimball said I couldn't really recognize him when he was in the hospital for almost a week but when he came home Elon had to stand in front of his father and his father berated him for more than an hour and said he was stupid and took the side of the of the person who had beaten him that's probably one of the more traumatic events of elon's Life yes and there's also veld school which is a sort of paramilitary camp that young South African boys got sent to and at one point you know he was scrawny he has very bad at picking up social cues and emotional cues he talks about being Asperger's and so he gets uh traumatized at a camp like that but the second time time he went he'd gotten bigger he had shot up to almost six feet and he learned a little bit of Judo and he realized that if he was getting beaten up he might it might hurt him but he would just punch the person in the nose as hard as possible so that sense of always punching back has also been ingrained in Elon I spent a lot of time talking Arrow musk his father Elon done talked to Meryl musk anymore his father nor does Kimball it's been years and uh Errol doesn't even have elon's email so a lot of times Arrow will be sending me emails and arrow had one of those Jekyll and Hyde personalities he was you know a great mind of engineering and especially Material Science I knew how to build a Wilderness Camp in South Africa using Micah and how it would not conduct the heat but he also would go into these dark periods in which he would just be psychologically abusive and of course May musk says to me the his mother who divorced Daryl early on said the danger for Elon is that he becomes his father and every now and then you've been with him so much LAX and you know him well he'll even talk to you about the demons about Diablo dancing in his head I mean he he gets it he's self-aware but you've probably seen him at times where those demons take over and he goes really dark and really quiet and uh Grimes says you know I can tell a minute or two in advance when demon Mode's about to happen and he'll go a bit dark I was you know here at Austin wanted dinner with a group and you could tell suddenly something had triggered him and he was going to go dark I've watched it in meetings where somebody will say we can't make that part for less than 200 or no that's wrong and he'll berate them and then he steps out of it as you know that too the the huge snap out where suddenly he's showing you Monty pythons get on his phone he's joking about things so I think coming out of the childhood there were just mini facets maybe even many personalities the engineering mode the silly mode the charismatic mode the Visionary mode but also the demon in dark mode I'll quote you cited about elon's really stood out to me I forget uh who was from but inside the man he's still there as a child the child's standing in front of his dad that was Tallulah his second wife and she's great uh she's an English actress they've been married twice actually and Tallulah said that's just him from his childhood he's a drama addict Kimball says that as well and I asked why and he said and Tallulah said you know for him love and family are kind of associated with those psychological torments and in many ways he'll Channel I mean Tallulah would be with him in 2008 when the company was going back or whatever it may have been or later and he would be so stressed he would vomit and then he would Channel things that his father had said use phrases his father had said to him and so she told me deep inside the man is this man-child still standing in front of his father to a degree is that true for many of us do you think I think it's true but in many different ways I'll say something personal which is I was blessed and perhaps it's a bit of a downside too but the fact I had the greatest father he could ever imagine and mother they were the kindest people you'd ever want to meet I grew up in a magical place in New Orleans my dad was an engineer an electrical engineer and you know he was always kind perhaps I'm not quite as driven or as crazed I don't have to prove things so I get to write about Elon Musk I get to write about you know Einstein or Steve Jobs or Leonardo da Vinci who as you know was totally torn by demons and had different difficult childhood situations not even legitimized by his father so sometimes those of us who are lucky enough to have really gentle sweet childhood we grew up with fewer demons but we grow up with fewer drives and we end up maybe being Boswell and not being Dr Johnson we end up being the Observer not being the doer and so I always respect those who are in the arena I don't you know you don't see yourself as a man in the arena I've had a gentle sweet career and I've got to cover really interesting people but I've never shot off a rocket that might someday get to Mars I've never moved us into the era of electric vehicles I've never stayed up all night on the factory floor I don't have quite those either the drives or the uh addiction to risk I mean elon's addicted to risk he's addicted to Adventure me if I see something that's risky I spend some time calculating okay upside downside here uh but that's another reason that people like Elon Musk get stuff done and people like me write about the Elon musks one other aspect of this given a difficult childhood whether it's Elon or da Vinci I wonder if there's some wisdom some advice almost that you can draw that you can give to people with difficult childhoods I think all of us have demons even those of us who grew up in a magical part of New Orleans with sweet parents yes and we all have demons and rule one in life is harness your demons know that you're ambitious or not ambitious or you're lazy or whatever uh Leonardo da Vinci knew he was a procrastinator you know I think it's usual to know what's eating at you know how to harness it um also know what you're good at I'll take musk as another example I'm a little bit more like Kimball musk than Elon I maybe got over endowed with the empathy Gene and what does that mean well it means that I was okay when I ran Time Magazine it was a group about a 150 people on the editorial floors and I knew them all and we had a jolly time when I went to CNN I was not very good at being a manager or an executive of an organization uh I cared a little bit too much that people didn't get annoyed at me or um mad at me and Elon said that about John McNeil for example who was president of Tesla it's in the book I talked to John McNeil a long time and he says uh you know Elon just would fire people be really rough on people he didn't have the empathy for the people in front of him and Elon says yeah that's right and John McNeil couldn't fire people he cared more about pleasing the people in front of him than pleasing the entire Enterprise or getting things done being over endowed with a desire to please people can make you less tough of a manager and uh that doesn't mean there aren't great people over in doubt Ben Franklin over endowed with the desire to please people the worst criticism of him from John Adams and others was that he was insinuating which kind of meant he was always trying to get people to like him uh but that turned out to be a good thing when they can't figure out the big state little State issue at the Constitutional Convention when they can't figure out the Treaty of Paris whatever it is he brings people together and that is his superpower so to get back to the lessons you asked and you know the first was harness your demons the second is to know your strengths and your superpower my superpower is definitely not being a tough manager after running CNN for a while I said okay I think I've proven I don't really enjoy this or know how to do this well uh you know do I have other talents yeah I think I have the talent to observe people really closely to write about it in a straight but I hope interesting narrative style that's a power it's totally different from running an organization it took me until three years of running CNN that I realized I'm not cut to be an executive in a really High intense situations Elon Musk is cut to be an executive in highly intense situation so much so that when things get less intense when they actually are making enough cars and Rockets are going up and Landing he thinks of something else so he can Surge and have more intensity he's addicted to intensity um and that's his superpower which is a lot greater than the superpower of being a good Observer but I think also uh to build on that it's not just addiction to like Risk and drama there's always a big mission above it so I would say uh it's an empathy towards people in the big picture it's an empathy towards Humanity Humanity more than the empathy towards the three or four humans who might be sitting in the conference room with you and that's a big deal and you see that in a lot of people you see it uh Bill Gates or Larry Summers uh Elon Musk they always have empathy for these great goals of humanity and at times they can be clueless about the emotions of the people in front of them or callous sometimes musk as you said is driven by Mission more than any person I've ever seen and it's not only Mission it's like Cosmic missions meaning he's got three really big missions one is to make humans a space-faring civilization make us multi-planetary or get us to Mars number two is to bring us into the era of sustainable energy to bring us into the era of electric vehicles and solar roofs and um battery packs and third is to make sure that artificial intelligence is safe and is aligned with human values and every now and then I'd talk to them and we'd be talking about startling satellites or whatever or he would be pushing the people in front of him in SpaceX and saying if you do this we'll never get to Mars in our lifetime and then he would give the lecture how important it was for human consciousness to get to Mars in our lifetime and I'm thinking okay this is the pep talk of somebody trying to inspire a team or maybe it's a type of of uh pontification you do on a podcast but on like the 20th time I watched them I realized okay I believe it he actually is driven by this his frustrated and angry that because of this particular minor engineering decision the big mission is not going to be accomplished it's not a pep talk it's a literal frustration and impatience of frustration and um it's also just probably the most deeply ingrained thing in him is his mission he joked at one point to me about how much he loved reading comics as a kid and he said all the people in the comic books they're trying to save the world but they're wearing their underpants on the outside and they look ridiculous and then he paused and said but they are trying to save the world and whether it's starlink in Ukraine or Starship going to Mars or trying to get a global new Tesla I think he's got this epic sense of the role he's going to play in helping Humanity on big things and like the the characters in the comic books it's sometimes ridiculous but it also is sometimes true when I was reading this part of the book I was thinking of all the young people who are struggling in this way and I think a lot of people are in different ways whether they grow up without a father whether they grow up with physical emotional mental abuse or Demons of any kind as you talked about and it's really painful to read but also really damn inspiring that if you sort of walk side by side with those demons if you don't let that pain break you or somehow Channel it if you can put it this way that you can achieve you can do great things in this world well that's um an epic view of why we write biography which is more epic than I'd even thought of so I say thank you because in some ways what you're trying to do is say okay I mean Leonardo you talk about being a misfit he's born illegitimate in the village of Vinci and he's gay and he's left-handed and he's distracted and his father won't legitimize him and uh then he wanders off to the town of Florence and he becomes the greatest artist and engineer of the early Renaissance of that part of the Renaissance I hope this book inspires Jennifer Dowden of the gene editing Pioneer who discovers helps discover crispr Gene Eddington which my book The Code Breaker she grew up feeling like a misfit you know in Hawaii in a Polynesian Village being the only white person and also trying to live up to a father who pushed her so if people can read the books and I should have said about Jennifer dad and my point was that she was told by her school guidance counselor no girls don't do science you know science not for girls you're not going to do math or science and so it pushes her to say all right I'm gonna do math and science let's just interrupt real quick but uh Jennifer Donna you've written an amazing book about her uh Nobel Prize winner crisper developers just incredible one of the great scientists in the 21st century right and I'm talking about when Jennifer doudner was young and she felt really really out of place like you and me and a lot of people when they feel in that way they read books they go into they curl up with the book so her father drops a book on her bed called the double helix the book by James Watson on the discovery of the structure of DNA by him and Rosalind Franklin and Francis Crick and she realizes oh my God girls can become scientists my school guidance counselor is wrong so I think books like she read this book and even if it's a comic book like Elon Musk read books can sometimes inspire you and every one of my books is about people who are totally Innovative who weren't just smart because none of us are going to be able to match Einstein and mental processing power but we can be as curious as he was and creative and think out of the box the way he did or Steve Jobs put it think different and so I hope with my books I'm saying uh this isn't a how-to guide but this is somebody you can walk alongside you can see Einstein growing up Jewish in Germany you can see Jennifer doudner growing up or as an outsider or a Leonardo da Vinci or Elon Musk you know in really violent South Africa with a psychologically difficult father and getting off the train when he goes to any apartheid concert with his brother and there's a a man with a knife sticking out of his head and they step into the pool of blood and it's sticky on their souls this causes you know scars that last the rest of your life and the question is not how do you avoid getting scarred it's you know how do you deal with it Einstein too uh one of my and it's hard to pick my favorite of your um biographies but Einstein I mean you really paint a picture of another I don't want to call him a misfit but a person who doesn't necessarily have a standard trajectory through life of of success so absolutely and it's that's extremely inspiring I don't know exactly what question to ask there's a million well I'll talk about the misfit for a second because you know we talked about Leonardo being that way you know Einstein's Jewish in Germany at the time when it starts getting difficult uh he's slow in learning how to talk and he's a visual thinker so he's always daydreaming and imagining things the first time he applies to the Zurich Polytech because he runs away from the German education system because it's too much learning by route he gets rejected by the Zurich Polytech now it's the second best school in Zurich and they're rejecting Einstein I tried to find but couldn't the name of the admissions counselor at the apology yeah like you rejected Einstein uh and then he doesn't finish in the top half of his class and once he does and he goes to graduate school they don't accept his dissertation so he can't get a job he's not teaching it he even tries about 14 different high schools gymnasium uh to get a job and they won't take him so he's a third class examiner in the Swiss patent office in 1905. third class because they've rejected his doctoral dissertation and so he can't be second class of first class because he doesn't have a doctoral degree and yet he's sitting there in the stool in the patent office in 1905 and writes three papers that totally transform science and if you're thinking about being misunderstood or unappreciated in 1906 he's still a third class Patrick in 1907 he still is it takes until 1909 before people realized that this notion of the theory of relativity might be correct and it might upend all of Newtonian physics how is it possible for three of the greatest papers in the history of science to be written in one year by this one person is there some insights wisdoms you draw plus he had a day job as a patent examiner and there's really three papers but there's also an addendum because once you figure out quantum theory and then you figure out relativity and you're understanding Maxwell's equations and the speed of light uh he does a little addendum that's the most famous equation in all of physics which is E equals m c squared so it's a pretty good year it partly starts because he's a visual thinker and I think it was helpful that he was at the patent office rather than being the acolyte of uh some professor at the Academy where he was supposed to follow the rules and so at the patent office that doing devices to synchronize clocks because the Swiss have just gone on Standard time zones and swiss people as you know tend to be rather you know Swiss they care if it strikes the hour in Basel it should do the same and burn at the exact answer so you have to send a light signal between two distant clocks and he's visualizing what's it look like to ride alongside a light beam he says well if you catch up with it if you go almost as fast it'll look stationary but Maxwell's equations don't allow for that and he said he's making my palm sweat that I was so worried and so he finally figures out because he's looking these devices to synchronize clocks that if you're traveling really really fast would look synchronous to you or synchronous eyes to you is different than for somebody traveling really fast in the other direction and he makes a mental leap that time that the speed of light's always constant but time is relative depending on your state of motion so it was that type of out of the box thinking those leaps that made 1905 his miracle year likewise with Musk I mean after General Motors and Ford everybody gives up on electric vehicles to just say I know how we're going to have a path to change the entire trajectory of the world into the era of electric vehicles and then when it comes back from Russia where he tried to buy a little rocket ship so he could send a experimental Greenhouse to Mars and they were poking fun of him and actually sped on them at one point in a drunken lunch this is very fortuitous because on the ride back home on the plane on the you know Delta Airlines flight he's like doing the calculations of how much materials how much metal how much fuel how much would it really cost and so he's visualizing things that other people would would just say is impossible it's what Steve Jobs's friends called the reality Distortion field and it drove people crazy it drove them mad but it also drove them to do things they didn't think they would be able to do you said visual thinking I wonder if you've seen parallels of the different styles and kinds of thinking that uh that operate the minds of these people so if uh is there parallels you see between Elon Steve Jobs Einstein Da Vinci specifically in how they think I think they were all visual thinkers perhaps coming from slight handicaps as children meaning you know Leonardo was left-handed a little bit dyslexic I think um and certainly Einstein had a career he would repeat things he was slow in learning to talk um so I think visualizing helps a lot and with Musk I say it all the time when I'm walking the factory lines with them or in product development where he'll look at say the heat shield under the Raptor engine of a Starship booster and it'll say why does it have to be this way couldn't we trim it this way or make it or even get rid of this part of it and he can visualize the material science isn't small anecdotes in my book but at one point he's on the Tesla line and they're trying to get 5 000 cars a week in 2018. it's a life or death situation and he's looking at the machines that are bolting something to the chassis and he insists that Drew Bagley uh not Drew but Lars moravi one of his great lieutenants come and they have to summon him and he says why are there six bolts here and Lars and others explain well for the crash tests or anything else the pressure would be in this way so you have to and they were blah blah blah blah blah and he said no if you visualize it you'll see if there's a crash it would the force would go this way and that way and it could be done with four bolts now that sounds risky and they go test and they engineer but it turns out to be right I know that seems minor but I could give you 500 of those where in any given day he's visualizing the physics of an engineering or manufacturing problem that sounds pretty mundane but for me if you say what makes him special there's a mission-driven thing I give you a lot of reasons but one of the reasons is he cares not just about the design of the product but visualizing the manufacturing and of the product the machine that makes the machine and that's what we failed to do in America for the past 40 years we Outsource so much manufacturing I don't think you can be a good innovator if you don't know how to make this stuff you're designing and that's why musk puts his designer's desk right next to the assembly lines and the factories so that they have to visualize what they drew as it becomes the physical object so understanding everything from the physics all the way up to the to the software it's like end to end well having an end-to-end control is important certainly with Steve Jobs I'm looking my iPhone here it's a big deal that Hardware only works with Apple software and for a while the iTunes Store and only what worked you know so he has an end to end that makes it like a Zen Garden in Kyoto very carefully curated but a thing of beauty for musk when he first was at Tesla and before he was the CEO when he was just the executive chairman and basically the finance person person funding it they were Outsourcing everything they were making the batteries in Japan and the battery pack would be at some barbecue shop in Thailand and that sent to the Lotus Factory in England to be put into a Lotus Elise chassis and then that was a nightmare you did not have end-to-end control of the manufacturing process so he goes to the Other Extreme he gets a factory in Fremont from Toyota and he wants to do everything in his the software in-house the painting in-house you know the the the uh battery he makes his own batteries and I think that end-to-end control is part of his personality I mean there's a but it also what allows Tesla uh to be Innovative yeah I got to see and understand in detail one example of that which is the development of the brain of the car in autopilot going from mobileye to in-house building the autopilot system to uh basically getting rid of all sensors that are not uh rich in data to make it AI friendly sort of saying that we can do it all with vision and like you said removing some of the bolts so sometimes it's small things but sometimes it's really big things like getting rid of radar well Vision only getting rid of radar is huge and everybody's against everybody and that's still fighting it a bit they're still trying to do a Next Generation some form of radar but it gets back to the first principles you're talking about visualizing well he starts with the first principles and the first principles are physics uh involve things like well humans drive with only visual input they don't have radar they don't have lidar they don't have sonar and so there is no reason in the laws of physics that make it so that Vision only won't be successful in creating self-driving now that becomes an Article of Faith to him and he gets a lot of pushback but now and he's by the way not been that successful in meeting his deadlines of getting self-driving he's way too optimistic but it was that first principles of get rid of unnecessary things now you would think lidar why not use it like why not use a crutch it's like yeah we can do things Vision only but when I look at the stars at night I'll use a telescope too well you could use lidar but you can't do millions of cars that way at scale at a certain point you have to make it not only a good product but a product that goes to scale and you can't make it based on maps like Google Maps because it'll never be able to you know then drive from New Orleans to Slidell where I want to go when it's too hot in New Orleans uh take for example full self Drive he has been obsessed with what he calls the robo taxi we're going to build the Next Generation car without a steering wheel without pedals because it's going to be full self-drive you just summon it you won't need to drive it well over and over again all these people I've told you about you know Lars maravi and Drew backlino and others they're saying okay fine that sounds really good but you know it ain't happened yet we need to build a 25 000 Mass Market Global car that's just normal with a steering wheel and yeah he finally turned around a few months ago and said let's do it and then he starts focusing on how's the assembly line going to work how are we going to do it and make it the same platform for robo taxi so you can have the same assembly on likewise for full self Drive they were doing it by coding hundreds of thousands of lines of code that would say things like if you see a red light stop if there's a blinking light if the two yellow lines do this there's a bike lane do this if there's a crosswalk do that well that's really hard to do now he's doing it through artificial intelligence and machine learning only fsd12 will be based on the billion or so frames from Tesla each week of Tesla drivers and saying what happened when a human was in this situation what did the human do and let's only pick the best humans the five star drivers or the Uber drivers as Elon says and so that's him changing his mind and going to first principles but saying all right I'm even going to change full self-driving so there's not rules based it becomes AI based just like chat GPT doesn't try to answer your question who are the five best popes or something by study chapter by having ingested billions of of uh pieces of writing that people have done this will be AI but real world done by ingesting video sometimes it feels like he and others they're building things in this world successfully are basically uh confidently exploring a dark room with a very confident ambitious Vision with that room actually looks like like they're just walking straight into the darkness there's no painful toys or Legos on the ground I'm just going to walk I know exactly how far the wall is and then very quickly willing to adjust as they run into they step on the Lego and or their their body uh is filled with a lot of pain what I mean by that is there's this kind of evolution that seems to happen where you discover really good ideas along the way that allow you to Pivot like to me since you know since a few years ago when you could see with Andre carpathy the software 2.0 evolution of autopilot it became obvious to me that this is not about the car this is about Optimus the robot this this is like if we look back 100 years from now the car will be remembered as a cool car nice Transportation but the the autopilot won't be the thing that controls the car it would be the thing that allows embodied AI systems to understand the world so broadly and so that kind of approach and it's and you kind of stumble into it well Tesla be a a car company will it be an AI company will it be a robotics company will it be a home robotics company will be an energy company and you kind of slowly discover this as you confidently uh like push forward with a vision so it's interesting to watch that kind of evolution as long as it's backed by this confidence there are a couple of things that are required for that one is being adventurous one doesn't enter a dark room without a flashlight and a map unless you're a risk taker unless you're adventurous the second is to have iterative uh brain Cycles where you can process information and do a feedback loop and make it work the third and this is what we failed to do a lot in the United States and perhaps around the world is when you take risks you have to realize you're going to blow things up you know first three rockets that the Falcon rocket that must does they blow up even Starship three and a half minutes but then it blows up the first time so I think Boeing and NASA and others have become unwilling to enter your dark room without knowing exactly where the exit is and the lighted path to the exit and the people who created America whenever they came over you know whether the Mayflower is refugees from the Nazis they took a lot of rest to get here and now I think we have more referees than we have Risk Takers more lawyers and regulators and others saying you can't do that that's too risky then people willing to innovate and you need both I think you're also right on 50 100 years from now what musk will be most remembered for besides space travel is real world AI not just Optimus the robot but Optimus robot and the self-driving car uh they're they're pretty much the same they're using uh you know GPU clusters or Dojo chips or whatever it may be to process real world data we all got and you did on your podcast quite excited about large language model you know generative uh predictive text AI That's fine especially if you want to chit chat with your chat bot but the Holy Grail is artificial general intelligence and the tough part of that is real world AI and that's where Optimus the robot or full self Drive or I think far ahead of anybody else well I like how you said Chit Chat uh I I would say for for one of the greatest writers ever it's funny that you spoke about language and the Mastery of languages as merely chit chat you know people have fallen in love over some words people have gone to Wars over some Wars I think Wars have a lot of power It's actually an interesting question where the wisdom of the world the wisdom of humanity is in words or is it in visual in visual is it in the physical I don't really it's in mathematics it might maybe it all boils down to math and in the end this kind of discussion about uh real world AI versus language is all the same maybe I've um gotten a chance to hang out quite a bit in the metaverse with Mr Mark Zuckerberg recently and boy is the realism in there or the new like the the thing that's coming up in the future is incredible I got uh scanned uh in uh Pittsburgh for 10 hours into the metaverse and there's like a a virtual version of me and I got to hang out with that virtual version do you like yourself well I I never like myself but it was easier to like that other guy that was interesting because I like you he didn't seem to care much it's actually lack of the empathy but that was you know it made me start to question even more than before like well how important is this physical reality because I I got to see you know my myself and other people in that metaverse like the details of the face the like all the all the things that you think maybe if you look yourself in the mirror are imperfections all this kind of stuff when I was looking at myself and then others all those things were beautiful and it was like it was real and it was intense and it it uh it was scary because you're like well are you allowed to murder people in the metaverse because like are you allowed to because what are you allowed to do because you can replicate a lot of those things and it's you start to question what are the fundamental things that make life worth living here as we know as humans have you talked to Elon about his views of we're living in a simulation maybe and how you would figure out if that's true yes there's a constant light-hearted but also a serious sense that this is all a bit of a game one of my theories on Elon a minor theory is that he read Hitchhiker's Guide to the Galaxy once too often yeah and as you know there's a scene in there that says uh that there's a theory about the universe that if anybody ever discovers the secrets and meanings of the universe it will be replaced by an even more complex universe and then the next line Douglas Adams writes is and there's another theory that this has already happened so I'm gonna try to get my head around that but I know that Elon Musk tries to well there there's a humor to that there's an enormous humor to Hitchhiker's Guide I really think that helped musk out of the darkest of his periods to have sort of the sense of fun of figuring out what life is all about I wonder if this is a smaller side we could say just uh I haven't gotten to know Elon very well because the the silliness the willingness to engage in the absurdity of it all and have fun what is that what is that uh is that just a quirk of Personality or is that a fundamental aspect of a human who's running six plus companies well it's a relief valve just like video games and politopia and Elden ring or release valves for him um and he does have an explosive sense of humor as you know and the weird thing is when he makes the abrupt transition from dark demon mode and you're in the conference room and he has really become upset about something and not only their dog Vibes but there's dark words emanating and he's saying your resignation will be accepted if you die you know Etc and then something pops and he pulls out his phone and pulls up a Bonnie Python's get you know like the school of silly walks or whichever John Cleese and he starts laughing again and things break so it's it's almost as if he has different modes the emulation of human mode the engineering mode the dark and Demon mode and certainly there is the silly and getting mode yeah you've actually opened the Elon book with the quotes from Elon and from Steve Jobs so elon's quote is to anyone of offended I just want to say this is an SNL I just want to say I reinvented electric cars and I'm sending people to Mars on a rocket ship did you also think I was going to be a chill normal dude and then the quote from Steve Jobs of course is the people who are crazy enough to think they can change the world are the ones who do so um what do you think is the role of the old uh Madness and genius what do you think they're all crazy in this well first of all let's both stipulate that musk is crazy at times I mean and then let's figure out and I try to do it through storytelling not through highfalutin preaching uh where that craziness works you know give me a story tell me another go tell me where he's crazy and you know the almost final example uh AI but him shooting off Starship for the first time uh and between an aborted countdown and the shoot-off he goes to Miami to an ad sales conference and meets Linda yaccarino for the first time make sure the CEO I mean there's a very impulsiveness to him then he flies back they launch Starship and you realize that there's a drive and there are demons and there's also craziness and you sometimes want to pull those out you want to take away his phone so he doesn't tweet at 3am you want to say quit being so crazy but then you realize there's a wonderful line of Shakespeare and measure for measure at the very end he says even the best are molded out of faults and so you take the faults of musk for example which includes a craziness that can be endearing but also craziness that's just like effing crazy uh as well as this drive and Demon mode I don't know that you can take that strand out of the fabric and the fabric remains whole I wonder sometimes it saddens me that we live in a society that doesn't celebrate even the darker aspects of crazy in acknowledging that it all as comes in one package it's the man in the arena versus the critic and the Man in the rain versus the regulator and to make it more prosaic um well let me ask about not just the crazy but the cruelty so in um you've written when reporting as Steve Jobs was told you that the big question to ask was did he have to be so mean so rough and cruel so drama addicted uh what is this answer for Steve Jobs did he have to be so cruel for for jobs I asked was at the end of my reporting because that's what he asked said at the beginning we're doing the launch of I think the iPad 2 it may have been Steve is emaciated because you know he's been sick and so I said it was what's the answer to your question and he said well if I had been running Apple I would have been nicer to everybody everybody got stock options and we've been like a family and then I I don't know if you know Wise he's like a teddy bear he paused he smiled and he said but if I'd been running Apple I don't think we would have done the Macintosh or the iPhone so yeah you have to sometimes be rough and job said the same thing that musk said to me which is he said people like you love wearing velvet gloves no I don't know that I've worn velvet cloths often but you like people to like you you like to sweet talk things you sugarcoat things he says I'm just a working class kid and I don't have that luxury if something sucks I got to tell people it sucks or I got a team of B players well musk is that way as well and it gets back to what I said earlier which is yeah I probably would wear velvet gloves if I could find them at my haberdasher uh and I do try to sugarcoat things but when I was running CNN it needed to be reshaped it needed to be broken it needed to have certain things blown up and I didn't do it you know so bad on me but it made me realize okay I'll just write about the people who can do it well that thing of saying I think probably both of them but Elon certainly saying things like that is the stupidest thing I've ever heard by the way I've heard Jeff Bezos say that I've heard Bill Gates say that I've heard Steve Jobs say it I've heard Steve Jobs saying about a smoothie they were making it a whole food or something I mean people they use the word stupid really often and you know who else used it Errol musk he kept making Elon stand in front of him and saying that's the stupidest thing you're the stupidest person you'll never amount to anything um I don't know you know as John McNeil the president of Tesla said do you have to be that way probably not there are a lot of successful people who are much kinder but um it's sometimes necessary to be much more brutal and honest brutally honest I would say than people like or when Boss Of The Year trophies well as you said this kind of idea did also send a signal this idea of Steve Jobs of eight players it did send a signal to everybody it was a kind of encouragement to the people that are all in right and that happened to Twitter when we went to Twitter headquarters the day before the Takeover he was having Andrew and um James as two young cousins and other people from the autopilot team going over lines of code and musk himself sat there with a laptop on the second floor of the building looking at the lines of code that had been written by Twitter engineers and they decided they were going to fire 85 percent of them because they had to be all in and this notion of psychological safety and mental days off and working remotely he said either and then it came up uh actually one of his um I think it was one of the cousins or maybe Ross Nordeen came up with the idea of let's not be so rough and just fire all these people let's ask them do you really want to be all in because this is going to be hardcore it's going to be intense you get to choose but by midnight tonight we want you to check the box I'm hardcore all in I'll be there in person I'll work you know as much or that's not for me I've got a family I got work balance and you got different type of people that way and different stages of their life I was a little bit more hardcore and all in when I was in my 20s than when I was you know in my 50s and you write about this it's a really nice idea actually that there's two camps and you find out I don't I wonder how true this is it it rings true you can just ask people which Camp are you in are you the kind of person that Prides themselves and enjoy staying up to 2 A.M programming or whatever or do you see the value of quote-unquote you know about life work life balance all this kind of stuff and it's interesting I mean you like you could people probably divide themselves in different stages in life and you can just ask them and it makes sense for certain companies in certain stages of their development to be like uh we always have teams it doesn't even have to be whole company and you're right it goes back to what I was saying about rule the first secret is sort of know thyself obviously comes from Plato and uh everything comes from Plato and Socrates but um and decide on this stage of my life am I do I want to be a hackathon all in all night and change the world or do I want to bring wisdom and stability but also have balance I think it's good to have different companies with different styles the problem was Twitter was at almost one extreme with yoga studios and mental health days off and uh enshrining psychological safety as one of the mantras that people should never feel psychologically threatened and he a member of the bitter laugh he Unleashed when he kept hearing that word he said no I like the words hardcore I like intensity I like a intense sense of urgency as our operating principle well yeah they're people that way as well and so know who you are and know what type of Team you want to build versus psychological safety and too many birds everywhere oh yeah a lot of times musk did things I go what the hell yeah and among them was changing the name Twitter and getting rid of the birds hey man there's a lot invested in that brand but when I watched him he thought okay these sweet little chirpy birds tweeting away in the name Twitter it's not hardcore it's not intense and so for better and for worse I think he's taking Acts into the hardcore realm with people who post hardcore things with people with hardcore views it's not a a polite playpen for the blue checked anointed Elite and I thought okay this is going to be bad the whole thing's gonna fall apart well it has had problems but the hardcore intensity of it is also meant that there's new things happening there so it's very Elon Musk to not like this sweetness of birds chirping and tweeting and saying I want something more hardcore as you've written in uh referring to the the previous Twitter CEO Elon said Twitter needs a a fire breathing dragon I think this is a good opportunity to um maybe go through some of the memorable moments of the Twitter Saga as you've written about extensively in your book like from the early days of considering the acquisition to uh how it went through to the details of uh like you mentioned the engineering teams well at the beginning of 2022 he was riding high but as we say he's a drama addict he doesn't like the ghost and you know Tesla told a million vehicles I think 33 boosters you know uh uh Falcon nines have been shot up and landed safely in the past few months um and he was the richest person on Earth and times person of the year and yet he said you know I'm still want to put all my chips back on the table I want to keep taking rest I don't want to savor things he had sold all of his houses so he started secretly buying shares of Twitter January February March becomes public at a certain point he has to declare it and we were here in Austin that gigafactory on the mezzanine and he was trying to figure out well where do I go from here and at that time it was early April they were going to offer him a board seat and he was going to do a standstill agreement and stop at 10 or something now remember you know we were standing around it was Luke nozick whom you know well Ken howery some of his friends on that mezzanine here and all afternoon and then late into the evening at dinner is like should we do this and I didn't say anything I'm just the Observer but everybody else is saying excuse me why do you want to own Twitter and Griffin his son joined it down in May for some reason was in town and like everybody says no we don't use Twitter why would you do that and may said well I use Twitter and it's almost like okay the demographics are people my age or May's aide um and so it looked like he wasn't going to pursue it they offered him a board seat and um then he went off to Hawaii to Larry Ellison's house which he sometimes uses he was meeting a friend Angela Bassett an actress and instead of enjoying three days of vacation he just became supercharged and started firing off text messages including the fire breathing dragon on me I think you know he used that phrase a few times that parag wasn't the person who was going to take Twitter to a new level and then by the time he gets to Vancouver where Grimes meets him they stay up all night playing Eldon ring he was doing a TED talk and then uh at 5 30 he finished his playing the Eldon ring and sends out that I've made an offer uh even when he comes back people are trying to intervene and say excuse me why are you doing it um and so it was a rocky period between late April and October when the deal closes and people ask me all the time well did he want to get out of the deal I said which Elon are you talking about at what time of day because there'll be times in the morning when he'd say oh the Delaware Court's going to force me to do it it's horrible talk to his lawyers you can win this case get me out of it he met here in Austin with three or four investment bankers Blair Ephron it's interview Bob Steele at perella Weinberg and they offered him opt
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