Kind: captions
Language: en
hey everybody welcome to another episode
of after impact this is where agent
Smith and I go deep Mr Bill you yes I
like that that was good man uh this is
where we go deep on the impact Theory
main show where we take the ideas and
Concepts and things about the guests
that made them awesome and we go a
little bit deeper uh and give you guys
out there in liveand a chance to ask
your questions join us go deep with us
we're trying a new time slot today we
normally go live uh with these bad boys
at 12:00 pm Pacific time we wanted to
give you guys more time to watch the
episode that was a complaint that a lot
of people had uh so hopefully we will be
joined by more people who have seen the
episode and ready to go deep but don't
worry you don't have to have seen the
episode to join in and enjoy an after
impact so welcome welcome welcome I want
to remind everyone that if you are
joining us on Facebook live and
Instagram live we're going to be giving
away copies of tools of Titans by Tim
Ferris we have 100 copies that giveaway
continues and the first thing you can do
on Facebook if you want to get involved
is share this Facebook feed share this
Facebook live we will enter you in to
win the book uh at the end of this show
and let me um say this another way you
have a moral imperative as as a member
of the uh impact Theory Community you
guys have a moral imperative to share
this uh and this is a hashtag joke no
joke scenario where we are trying to
grow this community and if you believe
in what we're trying to do which is help
people get out of the Matrix be the best
selves and execute against whatever
their dreams are uh we get very specific
about that from We're um now beginning
to actually work with our first wave of
companies uh and help them incubate them
get their ideas out into the world and
and soon we'll be working with our first
content creators um so if you believe in
that mission and want to see these
things that we're going to help bring
into fruition actually come to fruition
and and hopefully one day it will be you
that is able to Leverage The Power of
the crowd that we're building here um
you got to help build that crowd so if
you guys share this that's widening the
audience making more people available to
this and uh we're in phase one of three
phases right now and I'll talk about
this each and every week uh but the
three phases breakdown basically like
this phase one Community Building phase
two technology over the community so we
can identify virality uh of ideas within
the community of things you guys believe
should be turned into something so we
need that Community to be robust and
then phase three is monetizing that
turning those into businesses that can
be self-sustaining and um basically
agents of change in the world but we
don't use the um philanthropy model
which is amazing and I'm super glad that
there are people out there that are
philanthropic but I think there's a more
powerful vehicle which is something that
is self-sustaining does not come to the
world with its handout but instead
exchange is something that is so
valuable that people are willing to pay
money for it and that'll be phase three
all of the content that we do is free
free free and I want to make that
abundantly clear we're going to be
delivering this crushing amount of value
it will always be free uh we don't run
advertising against it nothing it is
just free because we believe in what
we're doing we hope you guys believe in
what we're doing U we believe that to
really change society you have to change
two things uh you have to change the
kind of companies that are being made
and thusly the kind of products that are
being put out into the world and then
you have to change the way that people
think about themselves you have to
change the cultural narrative uh and so
changing cultural narrative is very hard
and I think it requires that you change
massive fundamental um areas of of
Storytelling and so we're going to be
influencing both social storytelling and
traditional narrative so uh we have a
very big um thing in front of us a huge
Mission if you will but that's the
answer to no [ __ ] what would it take
to pull somebody out of the Matrix
that's it those are the the two areas
touching people in Commerce and um and
mythology and for those of you that
haven't read the power of myth man if
you really want to understand what we're
doing I highly recommend you read that
it will change your life first of all uh
and then second we will see maybe just a
little bit less crazy there you have it
and to recap share this please that's
that's what we need you to do that was
the moral of that story and uh so please
share and then for if you're listening
on the podcast and you want to get
involved on the live uh the live taping
of this then check out uh facebook.com
tomilu you can follow Tom you can see
the calendar there you'll see when we're
doing these Live Events and you can get
involved yeah please dive in all right
let's get into the episode this was a
great one um I think the only place to
start with Terell Owens is on the topic
of building a Persona nice so when he
walked in that door I was uh I was so
shocked and surprised at the um you know
calm modest uh very humble very gracious
person that came and sat in the seat and
and had a great interview with you as
opposed to what we'd seen portrayed
during his NFL career and and also the
way that he was portrayed as as an
athlete you know very um very cocky very
arrogant very um you know he liked to
showbo that was uh it was interesting to
me so I want to ask you after
interviewing him and spending time with
him what's the difference between Terell
Owens and too and why does that
matter man that's a that's a fun place
to start off um so the difference is
night and day I mean to was bombastic he
was an Entertainer and I think that
that's really how Terrell thought of
himself when he was playing football is
my job is to entertain um and and maybe
I'll make myself unpopular here but I
like that I like Showmanship I like
showboating I like the celebrations and
there should be limits for sure and you
know you don't want these guys wasting
time that would be the only thing that
would really bother me but like a five
or 10c celebration to me is is you know
part of the fun of it and it's fun that
it winds some people up and you know
that makes for the drama and I think
that at the end of the day especially
NFL football and full disclosure I am
not a big Sports guy so if you want to
totally disregard my opinion on this
that is very okay um but as somebody
that knows content I will will tell you
entertainment is first man if people
aren't entertained they're not going to
engage and when you look at the NFL and
dwindling viewership and you know all of
that at least in the the key demographic
of Millennials um I I really think that
doing things that support viewership and
growing that are pretty important and I
think um Terell was maybe ahead of his
time I think there's people that are a
little more bombastic and celebratory
now than he is but he was one of the
first people to do it at such a a sort
of in-your-face level um but it all it
all showed a lot of creativity so
he saw himself as a as a showman and I
think that um and in his off you know
field Persona is the real himm I think
is actually fairly shy yeah U believe it
or not and and I he's you know humble
he's somebody that knew he was good I
don't think that was fake and I think he
really really believed in himself and I
think he had a lot of confidence but I
think some of the the more arrogant
bombastic stuff was was
Showmanship now how does
somebody so so to me I think actively
built that Persona and and he leveraged
that as a way to become something
greater than himself right so how does
somebody how' somebody use that as a
technique as a tool right because when
he started out he even admitted like he
wasn't really going anywhere in football
he was sitting on the sidelines he
didn't really get going until the senior
year of high school and he had to create
this P Persona of Tio who was going to
be this Superstar athlete who's going to
put in the work who had confidence how
can regular people adopt that same type
of technique um I don't know that it's
or should they yeah I was just going to
say I don't know that it's the ideal way
to solve the problem because and I'm not
saying this is to's problem but let's
now make it Universal so you know a lot
of people do that they they perform
right they put on a role it's a Persona
because they have so much anxiety
they're just really nervous right to
step out and to be judged be vulnerable
uh and if it's a Persona then you don't
have to worry about that judgment and
you can step out a lot more safely uh
and and I get that I just think that
there's um better ways to um protect
yourself from the anxiety getting
control of your mindset um focusing on
deescalate a situation that's making you
anxious you know we just had Mel Robbins
on the show today uh which is she's
incredible and I can't wait for you guys
to see her episode and she has some
really simple very powerful ways of
blocking and tackling to get rid of
anxiety and one of them is re-engaging
the prefrontal cortex by doing a
countdown from five which I've never so
I can't vouch for the the actual method
that she uses but she has a lot of
people writing in saying that it changed
her life but the idea is that when you
catch yourself getting anxious about
something you count back from five it
engages your prefrontal cortex because
it's just hard enough it's just weird
enough to be counting backwards instead
of forwards as a finite end as you get
to zero um so all of that she says stops
re-engages the prefrontal cortex and
then you have a couple options you can
either um acknowledge the physiological
symbols which may actually not be true
anxiety but the physiological response
that's identical like excitement so she
says just switch it and in that moment
where your body's just trying to to make
sense of those signals to tell yourself
I'm just excited I'm excited I'm excited
and to focus on being excited um so
that's one way to to switch it um so I I
think that you know in today's world
especially in such a hyperconnected
social world he would have gotten
farther if he had been himself right and
been vulnerable and connected with
people on a real level and I think that
doesn't necessarily mean that you don't
celebrate and I think that you know
doing the Showmanship really made sense
to him and it was a fun way for him to
get excited to challenge himself to be
creative and we talked about that in the
interview you know was is he showed a
real degree of creativity and a lot of
this stuff was premeditated you know he'
think about it ahead of time and and it
was fun and and that's why he did it and
it gave him another reason to obsess
about getting into the end zone and
obviously his numbers show that whatever
strategy he was using was working and so
if that was thinking about you know
being able to do something funny or fun
or inyour face to the other team then
hey it got him in the end zone it got
him to do the extra reps or whatever um
but I I don't I I don't think he was
choosing between um being authentic and
doing that so if it was a strategy for
him to overcome sort of performance
anxiety to build up this whole Persona I
don't think it's a winning strategy
interesting okay let's talk about the
creativity so he's known for his uh
touchdown celebrations have have you
ever employed that strategy of of
keeping yourself motivated by finding
these creative ways to celebrate an end
goal that you're trying to reach never
no and I've always been really really
bad at this and you know I'd actually be
interested so I'm going to flip the
script on you agent Smith um as somebody
that's been on my team now for a while
um do you think we celebrate well or is
it something that the team would benefit
from really um thinking more about I
think we could do a little bit more
celebration I think uh we are all team
that's very focused and uh we don't do
we probably don't do enough of of
stepping back and reflecting because
we're always onto the next thing we're
pushing to get to the next goal which is
great because we're very driven but uh
yeah I think we could do a little bit
more celebration you know I've never
said this out loud but I really want you
to know I actually think you're um
probably the most team protective person
on this team you're definitely better
than I am uh you're very sensitive to
the needs of the group and to make sure
that we stop and pause and connect and I
think that's super super important and
no man thank you and and I just think
that that's so so meaningful um you know
know thyself so I'm not saying it's good
I'm just saying that's that's where I'm
at I get so caught up in the momentum of
like I see my role as creating momentum
to have Vision so that you guys know
like if you guys were to go take a much
earned break vacation that when you got
back you would just know like you would
have so much fun on vacation because you
know I'm [ __ ] thinking about momentum
I'm thinking about making sure this
company's moving forward that the vision
is crystal clear that we're exec against
that vision and I want there to be so
much confidence from everyone in this
group to that I'll be doing that um but
then at the same time it's so important
what you're doing which is talking about
connection when we should meet things
that you know he's pulled me aside a few
times and said hey I really think the
group would love to hear about this like
XYZ something that he's overheard or
whatever and and I love having like that
Consciousness um on the team it's really
really important so to to bring it back
around uh to the the question that was
um actually asked I you know I think
that um I've never done that I don't
think about celebration nearly enough
I'm totally focused on the next goal
that you know if my goal let's say right
now we want to get the um our ecosystem
to 100,000 that's step one by the time
we get to 50,000 I'm already at 500
right right so it's and that's how I
stay driven it's how I stay hungry we
just did an episode with Jason Silva and
he talks about this concept of humans
are insatiable wanting machine
we
just and I haveed that myself I Stoke
that I want that that H to never be
satisfied to always be pushing and you
know you could say that that diminishes
the joy in my life um you would be wrong
because you don't know sort of the
things that I um I focus you know
building my joy out of um but but I
would get why people from the outside if
they don't have my belief system would
think that um but there is a a downside
to that which is if you don't have
someone doing what you're doing which is
remind us to stop really look at each
other really connect and like be pretty
stoked on this moment then I I think
opportunities would be missed all right
well good to know we'll keep we'll keep
that moving forward what was that have
an IG question oh boom IG question let's
go to the live
audience
319 what are practical thought patterns
for harnessing anger into meaningful
action as did on the field to address
CRS that's a great question that's great
you want to give it to him again yeah so
the question is what are practical
thought patterns for harnessing anger
into action as too did on the field man
that's great that is a great question um
so I am a huge believer that anger
self-hatred let's really get
controversial here anger self-hatred
frustration Fury um they all have a
place and that people will never hit the
heights of success that they want to hit
until they can learn how to leverage
that and let's take the the most
difficult one for people to
swallow and that's um self-hatred
self-loathing self-disgust um being
disappointed in yourself once you
understand how empowering that can be
when you realize that it is a tool
you're using and it does not define you
and that failure is temporary that you
can move Beyond it um but that it's okay
to to say I'm not okay with where I'm at
I'm not okay with my skill set I'm not
the person I need to become I'm going to
make a demand of myself I demand that I
do more be more I'm execute against that
and be able to hold two competing ideas
in your head and I do this all the time
so there will be times where I'll be so
disappointed in myself and so upset with
something that I did and part of my mind
knows I'm only allowing myself to be
angry with myself because for a moment
it's going to serve me and you guys are
going to hear me talk about that all the
time I do and believe that which moves
me towards my goals right so if
something serves me I'm going to do it
so if being angry with myself serves me
I will do it and when you're angry with
yourself but you're able to channel it
into action and you make that simple
demand that this isn't I'm not just
going to sit here and wallow in it I'm
not going to beat myself up that doesn't
do any good but to get me to do an extra
set in the gym absolutely to get me to
do a full extra workout to push a little
bit harder to drive to let it be part of
my Hunger to fuel a vision in myself of
the person that I know I should be and
that godamn it I didn't live up to that
and I didn't live up to that cuz I had
momentary weakness or whatever it was
that I had and that I don't tolerate
that in myself and I demand something
bigger and better of who I want to be
all the while this is so important all
the while being aware that this is a
technique and that I'm not the moment
that it becomes destructive corrosive
that it begins to make me less of myself
then I stop because it's not serving me
anymore and that's the key right that's
the key man because if you if you damage
your self-esteem by being angry with
yourself um you're you're you will have
the opposite impact that you want to
have so do you think everyone's ready to
uh to employ that strategy self-hatred I
don't Thinkin that that's like advanced
level [ __ ] that's that's like you're
going for your PhD and this is a thesis
um but I'm I'm letting you know like
part of your journey is going to be to
get there so like for instance right now
I know some people that are hearing this
they um they're now totally discrediting
me and they think that I'm crazy and
that makes me sad because anytime
something offends you you need to turn
inward and look at that because there's
something there there's some reason that
it offends you like I hear crazy ideas
all the time they don't offend me
because I'm asking myself is that useful
can I use that like things should be
judged by their utility and um that when
understood and employed correctly has
utility now nine times out of 10 it's
destructive corrosive people aren't
ready for it they don't understand it
and so it should just be avoided at all
costs and they should just focus on the
the beauty of growth and learning and
knowing that mistakes don't matter and
it's okay and all that but um if you
really really want to accomplish at the
highest levels you're going to have to
learn about it yeah
all right so thanks for the question
from our IG live audience I want to
remind them actually tell them we have a
giveaway for you as well you can win
tools of Titans all you need to do is
repost one of your favorite quotes from
Tom bil's account on IG boom man do it
after the live you don't have to do it
right now we'll collect them tomorrow
morning and we'll give a copy of tools
of Titans away so just go in there
repost find your favorite one share it
with your friends nice and Facebook live
audience you can still share this live
feed and be entered to win as well yeah
please do share share share in fact
Cindy how many shares do we have do we
know let's get a
tally we're manually counting 12 shes
wow all right guys I'm impressed thank
you that's amazing all right you've you
guys have uh really crushed it so
sometimes Tak a little bit Yeah fair
enough that's great man we appreciate
that very much and a question for the
live audiences what would be the ideal
time to to have this episode of after
impact aming so there's two parts of
this question what time of day and also
what day of the week because we've been
doing it on the same day that uh the
episode launches some people have said
they don't have enough time to actually
listen or watch the episode so do you
need some more time because we can shift
the schedule so let us know in the
comments that'd be awesome yes thank you
guys for taking the time to give us some
feedback all right let's talk about so
one of the one of the themes of the
episode for me or something that uh
Terell kept repeating was and and he's a
very uh gracious and humble person like
we've said is you know I just had these
opportunities I was given this
opportunity and I decided to act on it
um it it's an interesting way to kind of
frame uh what happens to you in Life or
what you make happen so how do how do
people become aware of opportunities
that are laid out in front of them
because I think it's easy Al to also
just be blind to it right and uh how do
they seize those opportunities dude that
is an awesome question question let me
tell you the answer is very very clear
if you're not ready for an opportunity
you're not going to see it and you're
not going to see it cuz every ounce of
your psychological immune system is
going to make sure that you don't see it
because if you see an opportunity was
presented to me but I can't capitalize
on it like that would haunt you so
people would just be like yeah nothing
ever comes my way um but you know think
about it for a second if you're a high
school athlete and you're playing on a
team with somebody who's amazing
this is actually what happened to
Terrell um and a high school or somebody
comes from a college to recruit that guy
now you can be pissed off that
recruiters never come to see you which
is 99 times out of 100 that's what's
going to happen because psychological
immune system will not let you see the
obvious truth which is that there is a
recruiter watching your game and if you
crush it and deliver an just obscene
amount of value you're going to get
noticed and that's what happened with
Terrell is no one scouted him directly
they were there to scout another player
and he was so good that they caught his
attention so that really comes down to
Terrell was prepared so he wants that
recruiter to come he wants him doesn't
matter I don't care if you're here to
see see me I just need you to see the
game that I'm in and I will get your
attention and that's exactly what he did
and it comes down to preparation that's
awesome and it leads right into this
next thing I'm going to paraphrase
something he said in the episode which
is if you put in the works this is what
he tells his son if you put in the the
work it's going to pay off it may not
pay off when you want it to but that's
the beauty of preparing yourself I just
love that cuz it's like you're you got
to be ready for the opportunity and you
just put in the work day in and day out
no question and you know I can give a
story from my own life um of how that
happened when I met the guys who ended
up becoming my business partners at
Quest um you know I'd been just grinding
grinding grinding trying to get really
good at teaching um and giving lectures
and and talking about film making and
sort of where
film making and commerce met and you
know not letting myself fall into the
Trap of like pure Artistry where there's
no Commerce to be had and which to me is
you know basically you're just a poet um
and with no you know idea of how this
plugs into a grander ecosystem and film
is you know very much a a Commerce
function so um I just been really
working working working and and putting
in crazy hours like doing lesson plans
and for anybody who's ever taught like
that [ __ ] is so timec consuming it's
Crazy Town like teaching is obscene I
don't know why people do it I am so
grateful for every teacher ever because
to understand how much time and effort
it takes to put those lessons together
is nuts uh so anyway I was doing that
and I was you know up late working all
the time like trying to really Excel and
then so these two guys happen to come
and hear me speak and uh they were like
dude this guy's really interesting you
guys know the story they hire me as a
copywriter and and the rest is history
but if I hadn't been prepared when they
walked into to hear me talk like if I
hadn't crushed that talk if I hadn't
been on like honestly just on another
level as somebody giving a talk um then
I never would have gotten the chance to
be the crappy copywriter who has to claw
Way to the Top but it was because I was
you know I didn't have a master plan I
just knew like whatever you're going to
do be great at it like be great at it
and if you're that good and people come
your way then you know things might
happen for you but it all starts with
getting obscenely good at something yeah
for sure all right uh one of the things
that Terell says is there's a difference
between listening to understand versus
listening to respond yeah that was a
cool part of the episode I want to hear
your thoughts on that what's the
difference to you and is there times
when you use one or the other or should
you only use one um you should only use
one and and you know Terell really
showed the depth on that one because to
re that's like a framework type of um
analysis where you're really looking at
the way the world Works you're looking
at human relationships and connections
and you know that's a really powerful
powerful concept so the difference goes
like this uh when you meet somebody and
they tell you you their name um you are
most likely going to forget their name
because all you're thinking about is
what you're going to say next your name
how you going to greet them uh and so
that's why people don't remember the
other person's name uh it's a horrific
form of communication and it really um
makes it one-sided right and it becomes
comes almost this automaton dialogue
between two um chat Bots you know where
it's like there's the this cultural
exchange happening of hey how you doing
I'm good how's the weather right to the
point where if somebody said or here's a
great example we've all done this you're
checking in on your flight all right
thank you Tom have a great flight thanks
you too they're not flying anywhere
right they work at the airport but
you're so like in that just standard
back and forth exchange you don't really
think versus the other one that he's
talking about which is really like
engaging with the person and hearing
what they're saying and really actively
listening and trying to create what they
call theory of Mind where you're able to
actually reach inside their mind see
their feelings what they're trying to
communicate what's really going on the
things that aren't being said right and
so much of and this is uh with
interviewing one of the things I tried
to get really really good at and I don't
mean interviewing here I mean
interviewing as an employer um you know
when you're interviewing potential
employees what we have to get good at is
what isn't being said said and what
they're saying with their body language
and it was crazy how the vast vast
majority of what they were communicating
to me was was totally silent so whether
because I'm looking Beyond like the the
resume questions I'm looking to are you
going to be um mean are you going to be
kind uh are you driven are you hungry
like and you can get that a lot from
body language dress the way they carry
themselves how they talk versus what
they say um there's so much
communication but you really really have
to train yourself to listen uh because
it's just not natural because you're so
most people are so thinking about their
side of the conversation that they would
rather miss all of that like subtext
subtlety non-verbal communication than
have a slight gap before they respond
that's interesting what are some of the
things you pick up on in interviews
non-verbal cues dude I'm telling you
right now watch people's posture it is
it is insane like people just give [ __ ]
away in their posture like crazy crazy
crazy and so what I used to do because
everyone like what's one thing and this
will be interesting to see because it's
so Universal but I'm not sure you put
your finger on it what's one thing that
nothing's Universal but almost almost
every single person that comes for a job
interview especially with me because I
was the owner of the company what were
they one thing that they did or said no
that they they were in a state a certain
State oh I don't know that's that's and
more specific question yeah because and
is their attitude no they're nervous n
oh yeah they're just nervous as [ __ ]
like they they can't think straight and
so I'm sitting there going the blood has
left their prefrontal cortex they're
surviving on Instinct right now they've
got like sort of planned answers and my
job is to get them past the planned
answer right and so role number one for
me as an interviewer
was lower their guard get them relaxed
like get them to be themselves you know
and so I would just call it out like
this is the weirdest [ __ ] environment
ever you're sitting on one side of the
desk I'm sitting on the other like
you're supposed to convince me to hire
you like you know this is this is just
set up from word one to be a disaster so
the first thing we're going to do is
we're just going to chill now by the
time you came we were doing we were um
testing interviewing as teams which
really must have [ __ ] with people uh
so you'd come in and there'd be like 12
people interviewing you which is a
nightmare five or six yeah cuz you were
that was on the IQ team but uh we had
people interviewing with entire
departments so that that was crazy and I
just thought I that one was tough
because I knew like the first 10 minutes
of this interview are just about anxiety
management but once you get people past
that then you can really read their body
language because at first it's just
going to be nervous right it's going to
be turned in if anybody knows what
kyotic means um kyotic is where you roll
your shoulders inwards your hands turn
in um and that's where people start once
you get them relaxed then you can really
see how they present themselves and are
you giving them the you know once
they're relaxed you giving them the okay
to um start to be aggressive or to you
know still be super shy and reserved or
you know blunt funny like whatever is
their natural personality but um yeah
people the one thing that people will
reveal in body language probably faster
than anything else is timidity or
aggression very interesting all right
want to remind our live audiences we
have some giveaways going we're giving
away tools of Titans by Tim Ferris so
share repost your favorite uh quote from
the Tom billu Instagram page share on
Facebook this live feed um also on
Facebook if you want to get involved
share in the comments your favorite uh
guest quote or Tom quote just something
that you've picked up from one of the
episodes it can be a paraphrase we're
not going to we're not going to hold you
to it we're not going to uh to go word
by word but go ahead and put that in the
comments you one thing I want to give
people a technique that I use so
sometimes you want to be able to say I'm
quoting somebody and that that [ __ ]
needs to be verbatim when I'm taking
notes I actually put it in quotes So if
I see my notes a year later and it's in
quotes I know that I wrote that down
verbatim but sometimes it's long it's an
idea maybe they say it clumsy but the
it's still powerful I'll write P colon
and then the gist so I know in my notes
a year later when I can't remember it
this is a paraphrase this is a quote
that's how I have the courage to be like
I'm quoting this person or hey they said
something like but then I'm probably the
only crazy person that takes like
detailed notes for quotes and [ __ ] like
that but I think some of our listeners
probably do too so there you have it
there's the Tom Tech you guys are like
super powerful I love it all right do we
have some questions yeah so this one
comes from Ian um is that Pettit sounds
pet it sounds in the house what's up
apps
interv and discipline and what the
differences are between them so the
question is can you expand upon the 3DS
from the interview which were desire
determination and discipline desire
determination and discipline to give you
his answers um you'd have to go back and
watch the episode I don't have them
memorized that was actually a question I
don't remember that if I asked him about
the difference but it's so so simp
Central to his methodology and what he's
teaching people but desire is hunger
right I mean you've really got to want
it um dedication why don't we do
dedication last discipline is really
about um doing the things that you don't
want to do I mean there's just so many
things if you want to get great at
something there so many things that
you're going to have to do that you
don't want to do wake up do the extra
set whatever um that is so so critical
and most people just they don't right
they lay in bed they skip that workout
they don't eat right they they just
don't make the choices that they know
they're supposed to right and that to me
is really what discipline is about it's
when you know what you're supposed to do
and you actually do it dedication to me
is the most important and I'm going to
round this up to grit and dedication to
me carries a connotation of overtime so
doing these things overtime right having
hunger expressed through discipline over
time that's how you win and so many
people and I'm I'm beginning sort of my
own quiet Rebellion against the word
patience because I don't think what
people mean is patience because patience
to me is passive it's about waiting um
but you have to play the game for a long
time you have to have grit you have to
have perseverance you have to have
dedication it's got to be something that
is done over and over and over with
urgency as fast as you can balls to the
wall like going all
out but year after year after year and
that's what people don't understand and
right now the message being put out
there by people who I love and respect
and I think they're so amazing but the
words they're using are be patient and I
think that gives people the wrong notion
I think it it makes people and and um
you know the people that are saying it
look I know they mean what I'm saying
they don't mean sit back and wait they
mean go [ __ ] after they're saying
don't get frustrated too be patient
don't get frustrated respect the process
but you can be more active in that you
got to be hyperactive you got to be like
all in you got to be going 100 miles an
hour at all
times have any more questions from the
live audience yeah um so this one comes
from Michael Foster Michael Foster man
in the house dude that guy is like
comment are extraordinaire he posted the
other day on a PO I can't remember which
one his comment was better than my post
so mad respect like it yeah people
should be reading the comments on these
things like sometimes they really are
like just adding a layer of depth to
what we're talking about I love that
this community is dope yep um so his
question is you most about to and do you
believe athletes have a more growth or
fixed mindset I'll repeat the question
what surprised you most about to and do
you think athletes have a more growth or
fixed mindset the thing that surprised
me most about to straight up no question
he was shy so when he walked in the door
um I was just so surprised at how like
quiet and reserved he was and um it it
really as we started doing the interview
I could see him like really coming out
of his shell and I thought wow that's so
amazing because he's used to performing
in front of like 80,000 people with
millions of people watching at home like
pulling Sharpies out of his socks yes I
was like what is happening I did not see
that coming I was super surprised by
that and that really really you know to
your earlier question about that Persona
that you build for yourself and and
maybe that was what he was doing and and
how he got himself out there or maybe he
just uh switch flipped in his mind and
Strahan Michael Strahan another NFL
football player talked about that is
there's a switch in his head and he had
to flip it to go out and play and to to
really go after guys and hit people hard
and just you know play after play after
play show up with just aggression and
intensity and so maybe that was it for
um terol as well you know that he had a
switch and he flipped it and and can go
out and do that and his interview was
great and he showed up and he really
engaged he was amazing but his default
setting is shy and I just did not see
that coming uh do I think um a athletes
have a growth or a fixed mindset um it's
everywhere is a is a scale people are on
a spectrum right so I don't think that
you're going to get to um the elite
level without having just a [ __ ] ton of
grit um so you know for the in the area
of sport they probably have very much a
growth mindset sure um I don't know that
they always have a growth mindset in
everything uh in fact I'm sure most
people don't it's really hard to develop
that attitude across everything but I I
would be willing Tibet that at the
professional level of sports that you
would just find like if in the average
population it's 20% of people have a
growth mindset I'm going to guess in
professional sports like 70% like it'll
just crush the average for sure because
of what they have to put themselves
through to get to that level and it's
interesting speaking of growth mindset
with Terell Owens I mean he's parlayed
his very successful NFL career into uh
his career as an entrepreneur his career
as a speaker I mean he wrote a
children's book right kind of crazy
crazy like the the children's book was
the other thing I was like what I
literally looked it up I was like is
this the same Terell Owens or is this
like a really common name uh but no it's
him man and and yeah he's uh he's doing
his now um athletic Leisure line
prototype 81 prototype 81 mad shout out
to that actually looks great man like
dude I was pretty blown away that kid's
got style or he's hired people to have
mad style because it's really good
clothing and it's look it's somebody who
launched and then shuddered uh uh a
clothing company let me tell you how
hard that [ __ ] is uh it's hard hard hard
hard and um man at a minimum he designed
a beautiful line maybe it doesn't never
take off maybe it does maybe it crushes
it was beautiful though I was really
really impressed that's
awesome um so I have another one this
one comes from IG from Kristoff cman um
how do you make sure um how do you know
which idea is worth integrating into
your vision
so the question from IG live is how do
you know which idea is worth integrating
into your vision all right this is where
we separate really building a business
from the [ __ ] of Follow Your Passion
because your passion may leave you broke
as hell now it may also be able to be
placed at the center of everything you
do and that you can find a way to um
monetize that but that you have the
sobriety to be asking this question is
critically important so the first thing
you need to do is identify the
marketplace who are you trying to serve
next identify their pain Point what are
you going to make go away for them what
is the value proposition right of
everything you do you've got to be
asking what is the value prop here why
is somebody going to trade me money for
this thing and then last but not least
can you do it better than anyone else in
the world if you can answer in an
affirmative useful fashion those three
things then you should take it and you
should put it into your idea you know
but at the end of the day you you have
to be serving somebody it's got to solve
a problem for them um and and it's it's
got to be something that you can be the
best in the world at because you know at
the end of the day even if you're a fast
follower like the goal is to out apple
apple like if you're not going to be
Innovative like apple then you need to
be better at whatever making it faster
making it cheaper somehow delivering
more value to people so if you look at
you know what Android's doing there's
more Android than iPhones right like buy
some crazy number I think I think so
globally yeah they don't make as much
money hey so that's a whole another
thing but they more people use it than
use apple so you've got them as the fast
followers um and Google wasn't the first
search engine if everyone remembers and
that that's really a great story because
they really did just outperform
everybody they had a better algorithm
and you know the rest is history and
quite frankly can we all admit they had
a better
name yeah I mean now now was fun to say
I remember the first time somebody told
me the name of the search engine I was
like what they're like Google it's
memorable and I was like Google like
that's fun to say I'm going to go Google
some [ __ ] so yeah I mean and for people
don't remember what that original sear
Eng would you like share it oh I don't
remember the very first ones we had like
Al well they were actually pretty late
to the party as well they I think they
were before Google Al they were
definitely 100% I think you
hadist oh they were late too there was I
I should remember these because there
was a point in my life when these were
like meaningful uh to me back when I
first got involved in business but um
yeah like ask jees was late to the party
um Yahoo but there was like a whole run
of people that um that that came pretty
early in the game I'm surprised there's
nobody in our comments thr on them out
no nobody remembers altta Vista is the
only one that I really remember off the
top of my head um but there were yeah
there were a host lyos were they a
search engine yeah now I just be making
things up but they had a dog as a mascot
we are officially at the edge of my
understanding and memory um there's a
there's a part in the interview when
Terrell says uh I think it was when he
was at college and he was like yeah just
you know we were eating ramen noodles
and I was working out Non-Stop and that
was just a time in his life when he was
really really grinding and he didn't
have a lot and he was just making it
work and still pursuing his goals and I
know you've had times in your life when
it was like you're scrounging in the
couch for change to put gas 99 cent
burritos three for 99 cents Tina
burritos don't know if they still exist
but that was my noodle baby yes so what
what sustains you you in periods of your
life like that to to keep pushing
forward to keep moving toward your goals
and not just give up and say well I
guess I'm eating burritos the rest of my
life man for me it's it has always been
uh an absolutely astonishing blend of
beauty and rage so um I've always wanted
to do something just from a place of
passion right so I was moving towards
something and so for me um it's it's
about everyone's panicking about the
logo disappeared off the TV um that you
you need to be going towards something
and moving away from something right and
most people are either doing one or the
other they're either moving towards
something or they're moving away from
something but if you can do both so I
was aggressively going after um becoming
a great like my first movement was great
filmmaker I wanted to be a great
filmmaker and then it was I wanted to
learn business so that I could get rich
so I could control my art and so I
wanted to be a great businessman and I
wanted to get rich and then there was
also just I was horrified by my
circumstances and so when I was eating
you know the Tina's burritos when I had
to scr um to get enough gas and I I
think I was going for a job interview
and I remember at the time not like it
didn't occur to me that oh one day this
will be like that quintessential story
that I tell over and over and over but I
actually because this is back in the day
when everybody carried change in their
pocket like and I wonder like what kids
here today because now almost
everything's like credit cards and I
don't think anybody really keeps Bitcoin
yeah money isn't real exactly so but
back in the day you would have all your
friends over they would always have
change in their pocket so it was like a
real thing to think that there might
actually be change and there was and I
put together I don't know like got a
gallon of gas was like Jesus a140 or
something yeah and I I got like 98 cents
and I thought okay I've got enough gas
now to get to the interview and back and
and that was just where I was you know
what I mean it's not like I was crying
about it but that's where I was and I
just did not want to be there I didn't
want to be there there anymore I didn't
want to be doing jobs that I didn't like
I didn't want to be you know this is in
my king of remedial jobs phase I just
didn't want that stuff and I really
really wanted to succeed and I wanted
succeed as a filmmaker because this one
was before I started teaching so um that
was when I was sort of at my financial
lowest and was you know just really
really moving towards that and towards
being great and then towards or away
from excuse me away from that always
having to worry and my mom was going
through financial hard times and I
wasn't able to help her and so you know
it was just the being upset with myself
that I was supposed to graduate USC with
a three picture deal and be rich already
and and I wasn't and I was really
struggling and and I didn't want to be
that guy you know so like how do I
really pull this [ __ ] off and so yeah I
was disappointed in myself I was angry
with myself for where I was and um so it
was you know kicking myself in the ass
and and at the same time remembering
that beautiful thing that excited me
awesome want to remind every everyone
that is watching us live we have several
giveaways going simultaneously for tools
of Titans we're giving away 100 copies
it's an amazing book you can win one a
lot of people have already won them so
on Facebook if you want to share this
live feed we will enter you to win on
Instagram if you want to repost a quote
from Tom's handle on Instagram we will
enter you to win do that some at some
point today um you can share your
favorite guest quote on Facebook um you
can send send in your subscription take
a screen grab of your subscription to
the podcast which we're really trying to
grow an audience for right now a podcast
send us your screen grab send it to
connect impact theory.com we're checking
that every day we're giving away a copy
of tools of Titans um and if you want to
post about it on
Twitter post about the podcast on
Twitter that'd be dope share it with
people #b legendary # impact Theory get
us out there nice yes please yes please
do we have any more questions from the
live audience I have follow let's do it
what do you think is the key in
development for one's own
potential so the question is what do you
think is the key in develop in
developing your own potential a growth
mindset yeah there really is like it all
starts with that belief right so because
what really stand between you and
ringing every drop of potential out of
yourself is is skill acquisition uh but
you can only acquire the skills you
believe you can acquire and if you don't
believe it uh you feel that your talents
and intelligence or fixed traits that
can't be changed through hard work and
discipline um then you just won't even
attempt so that's why I say that you
know mindset the book by Carol DW is the
most important book in the English
language because it's the most important
concept uh and it's foundational to
everything else and you know once you've
read that you should probably get on
grit uh which will teach you that even
something as sort of Emeral and
seemingly innate as grit is a
developable developable skill you know
mindset is really big in education
circles as it should be as it should be
teachers are big into it they teach the
book they they try to adopt the ideas
and teach their young pupils about it
and having a growth mindset I think is
awesome dude started an early age it's
amazing and there was like a whole viral
thing about that teacher that yeah yeah
that's right I'm proud of us for that
like I was like you need to do this oh
that was amazing # Madres Cindy so there
was this woman who wrote like all these
encouraging words on her students desks
about like you work hard and all just
like growth mindset stuff um so rad and
just really showed somebody that got it
and you knew any student that's in her
class is going to be better off than
they would be with virtually anybody
else um and so we sent her some gift
basket love and just to encourage that
cuz it's dope that's awesome shout out
to my mom second grade teacher adopting
the growth mindset principles in her
class she has some posters up that are
about working hard and nice yeah wow man
Mrs agent Smith like I'm not sure about
the um the the teaching thing because
that's masochistic but um it is it is
like one of the greatest Services
anybody can do like that's so amazing uh
and just you are a saint anybody who's a
teacher you're a saint for dedicating
yourself to to teaching people man
that's [ __ ] like that is seriously if we
have any teachers out there listening
right now please know that I did your
job just briefly enough to know that I
did not want to do it long term because
it is hard uh you guys are amazing and
I'm grateful to every teacher I've ever
encountered just thank you for teaching
thank you thank you I will second that
all right do we have any more questions
from our live audience uh we have one
more from Fitness at wh