Transcript
KaSQYOHlGV8 • After Impact: Chase Jarvis
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Language: en
hey everybody welcome to another episode
of after impact this is our Facebook
live I'm your host Tom Bilu and I am
here with agent Smith Mr Bilu all right
we have a question for you guys as you
can see we've got one of us rocking the
latest fashion in headphones and one of
us without headphones now I have a
personal fetish for wearing the
headphones because it creates a really
intimate Vibe between the two of us
that's right uh but a one Mrs Bilu is
utterly convinced that we shouldn't be
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which way to bounce all right nice this
is oh by the way we're going over Chase
Jarvis I hope you guys have seen this
episode our man you will notice that
we've also put that up by the way that
looks great well played so I'll assume
that was Lisa yep all right well done
baby well done all right and I think at
this point I can migrate over to this
camera so um yeah we are going over the
chase Jarvis episode the creator of
creative live really really had a good
time with this episode um I think in
terms of like that Eternal question of
how do you find your path do you follow
your path how do you Shu off sort of the
the Yoke of Parental expectations
societal expectations he's a pretty
amazing case study he is the episode is
called the dangers of playing it safe
and we'll get into why it's titled that
ni um we'll drop a link in the comments
so if you haven't checked it out
definitely do that you will not want to
miss this one it's great um and we got
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right um couple YouTube comments I just
want to I want to pop in here so let's
do it first one is is from srita Dylan
she says as a creative person myself
it's so amazing to hear the importance
of creativity as a core value besides
the visualization technique of smelling
the grass and using all the senses is so
powerful took away so much from this
episode as always thank you for your
awesomeness nice thank you samria yeah
no kidding for your awesomeness um I
actually want to start this after impact
with the end of the episode Chase Jarvis
so he says that learning is now the new
Master Paradigm it's the first time the
world it's the first time in the world
that the safe thing is also the riskiest
thing so I want to get your thoughts on
that quote because in this moment he's
talking about the state of education and
how he thinks it needs to change so I
wanted to get your thoughts on the state
of education and the way that the
professional world is going yeah so you
know this really started getting on my
radar um at the early days of Quest
Nutrition as we were building that and I
was didn't matter what role you were
applying for you were going for a job at
Quest you were going to interview with
me and that held true for the janitor
all the way up to the SVP of global
sales and I don't care about resume
right so my thing was I want to know if
you're a good cultural fit and this came
back to John Wooden who's like one of
the most if not the most winning
basketball coach of all time college
basketball coach coach for UCLA yeah
just really really insightful guy about
how he said I don't look for the best
player I look for the best fit for the
team and that sense of Team cohesion and
then that leads into what the Navy Seals
talk about which is what they really
look for is someone's ability to fall
into group flow so they're not
necessarily looking for like the
greatest leaders in the world because
you need to be able to lead you need to
be able to follow and you need to be
able to do both seamlessly yeah so there
are times where you need to be the
leader and there are times where you
need to follow and the chaos of battle
just mandates that and so like thinking
through all of those Notions and what it
really means to be prepared for
working in today's world like that
causes you to really start asking
questions like put things in context and
when you put our current educational
system in the context of it came up
around the Industrial Revolution when
what you really needed to crank out were
really good
um line workers you needed people that
could put their head down um get the
work done not get um fed up they were
used to following Authority they were
used to doing mundane repetitive tasks
it was all about just showing up on time
and it was just very very different than
today where we're going to be able to
automate much of that away so we're we
literally have an education system that
is designed to create the type of worker
that we can now automate so that's a
dangerous game from um Jay samit who's
also been on the show but his episode
hasn't released yet so one of the things
that Jay talked about was um his mission
in life is to preserve the middle class
and that without the middle class like
everything falls apart and you just
continue to see that dichotomy between
the halves and the Have Nots and he said
so really really globally thinking about
the middle class is critical and I think
one of the ways that we do that is
understanding that we're going to
automate away many of the jobs that
currently make up the middle class and
so what becomes that skill that ability
that we can teach that's going to make
that up and I think the real answer is
creativity and so and I'll I don't
necessarily mean painting I mean that's
one way that creativity can um manifest
itself but really I'm talking about
problem solving and if you look at if
you've heard any of the stuff that Elon
Musk is talking about with school that
he's created for his own kids it's
really all it all revolves around that
around problem solving and so getting
people to start thinking about what is
an educational system that is built
around problem solving what does that
look like uh and so I think that you
know Chase's point is essentially that
if you're doing what people have been
doing for the last couple Generations
which is you know go through your K
through 12 go to college get a degree
get a safe job stay in that job like
that Paradigm just doesn't make sense
anymore because the stability of a line
worker where you have this product that
you sort of stamp out over and over and
over and over and over for 40 years and
you sort of make your way up you know
with your sort of 5% increase
year-over-year
that goes away and it goes away because
it gets automated it goes away because
most of the um not most of but a huge
thing that we're doing now is obviously
technologically based that we're living
in exponential times so um technology is
changing so fast that the world changes
so fast that more than ever we have to
tap into um you know the darwinian
notion that humans have become the apex
predator because we're the greatest at
adapting and that adaptation needs to be
the thing that we begin to train and
teach and so you know as somebody who
really took to that notion of being a
good employee keep my head down do as
little work as possible and avoid
punishment at all costs I was very good
at that um and then having to break out
of that to be successful in today's
world it's like I have a very keen
understanding of how the system as we're
teaching it
is about getting people comfortable with
obeying Authority rather than pushing
back against things that don't make
sense um that there's a a scarcity of
God how to explain this Jay Sam does a
much better job of explaining this and
I'm totally plagiarizing him right now
but one of the things he said is sorry
we won't tell him well we may have to
but uh but one of the one of the things
that um he talks about is how um oh God
where was I going with that Jay's notion
uh oh it's all right I wanted to add to
what you're saying so I would venture to
say that part of it too is that um you
know with with the internet uh in the
last decade or last two decades becoming
so much part of people's lives and all
of the barriers to entry being removed
not only for business but for creators
that a lot of what people are looking
for in today's uh labor force is what
have you done what have you built what
have you created it's not so much about
like what are the degrees you have or
the things on paper but show me what
you've done because there is access to
this now like anyone can go out and and
do things and put something up or create
an app or start something on the
Internet and so it's about like have you
taken the initiative because all these
tools are available to you now no
question yeah that's super important all
right um Chase Jarvis had a near-death
experience yeah which he talks about in
the episode which if you haven't seen uh
you should definitely check it out it's
a really um terrifying story but very
interesting in the way that it reframed
his perspective on life so I wanted to
ask why do you think people have such a
change in perspective and mindset with
near-death experiences and then is there
any way for people to recreate that
moment in a safe
way well um so why do I think that they
have that shift I think that anything
that is that emotionally heightened is
going to force a change in perspective
um and I bet if you could see the impact
that it has on just neurological hard
wirring that you would actually see it
and that I'm going to guess that
something that just like with trauma
just like with PTSD it only takes one
car accident right to burn something
into your nervous system a certain setup
a certain way that people are um people
that have been involved in terrorist
attacks have the same thing it just
takes that one event that's big enough
that your whole system rewires
accordingly and so I think that is a
huge part of why a near-death experience
is so profound what's interesting about
near-death experiences is how for some
people becomes incredibly traumatic and
it has more of a PTSD resonance and for
some people it becomes Transcendent and
it has much more um like a a psychedelic
experience you know this is something
that Jamie wheel and I talked a lot
about if you haven't seen that episode
definitely check it out and I think that
it it comes down to rewiring and it may
also like if I had to
prognosticate I'm going to get myself
into danger here I'm very much outside
of what I actually understand but I
understand enough of the other stuff
that I'm going to make a leap this is
purely a hypothesis my gut instinct is
that if you have a near-death experience
that doesn't um
entail
uh some sort of deprivation to the brain
whether it's
oxygen um oh God sensory deprivation I'm
really at the edge here so I'll just
stick with oxygen because this is the
one that makes the most sense okay if
you have if you deprive your brain of
oxygen they say you will go through a
euphoric State and my gut instinct is if
if you get to that euphoric State before
you cause real brain damage and then are
pulled back that those are the people
that have something that feels like a
psychedelic experience where it's like
the sense of Peace um comes over you the
sense of like Oneness and acceptance and
I believe it's the um the peratal lobe
that shuts down and and creates that
sense of Oneness and what's actually
shutting down so just imagine it's it is
shutting down because you're robbing it
of oxygen and if you do that so you can
trans cranial magnetic stimulation can
shut down parts of the brain robbing it
of oxygen will shut down parts of the
brain and usually these Transcendent
experiences whether it's getting into
flow whether it's a psychedelic
experience whether it's um you know my
hypothesis about what's going on in a
near-death experience excuse me is that
something is shutting down not that
you're lighting more things up so you're
you're shutting something off so my
guess is that Oneness comes from
shutting down the perial lobe so which
controls navigation so it to navigate
through the world you have to know where
your body stops and the next thing
begins when that shuts down you
literally you don't get a essentially
what vs ramach chandron also an episode
calls the null signal right so your skin
gives you a null signal so like if I
pinch myself you look at that you know
what it feels like but you're not
actually feeling it but if you didn't
have skin you would actually feel it
because your skin is saying no no no
that's not actually you without that
null signal and they know that from
people that are amputees without the
null signal you actually experience it
which is crazy so that's my guess that
it's a part of the brain is shutting
down it creates this euphoric experience
you rewire because it's so big and so
grand um and for the people that it
becomes traumatic they don't nothing
shuts off and so they're sort of
recording and processing everything it
becomes very negative and for other
people they get to the point where
something shuts down and it creates this
euphoric State then they come back so it
has this added importance yeah and Chase
talks about that he you know it really
changed perspective right he was living
this life of he was a famous um
photographer for extreme sports it was
everything he wanted to be doing
um working for all the biggest brands
and then he realized that he wasn't
making true impact on the world and he
says that in the episode and that's what
reframed his perspective on um what he
was going to do next and then he ended
up going on and creating creative live
but what do you think people can do to
try to like I don't know try to keep
things in perspective on a day-to-day
basis or try to look at the bigger
picture or see like the long you know
the long game what what are some daily
practices people can do well I think one
is just self-reflecting on
how you feel right and so what makes you
feel alive and so I was in an
environment where um you got made fun of
if you were like really focused on
helping other people and like culturally
right yeah and but that was always true
for me and so finally I was just like
well I actually like that and so just
being a clever marketer isn't
interesting to me and I don't want to do
that like I really want to um I want to
help people and that just makes me feel
good and yes maybe that means that I
won't ever be as sort of quote unquote
successful as the next person CU I'm not
Predator I remember somebody once said
to me you don't have a Killer Instinct
and the fact is that's true I don't and
I think in business um I think it does
hold me back in some ways because I'm
I'm not trying to kill the competition
or shut them down like that does not
resonate with me uh but once I finally
owned like it feels better it just feels
better to want to see other people win
and cheer them on and to be excited for
them and and um I like to believe that
we live in a world now with social media
where you can be rewarded for that where
the audience can really feel that I
actually want something good for them um
so it comes back to that you know like
looking Inward and and for Chase I think
it was just accepting that I want to
help people on a bigger scale I want to
have grand impact because he could have
had impact as a doctor but like wanting
to have bigger impact on a grander scale
that being creative and helping people
made him feel alive and so when you have
this sense that my time is really short
that you want to do that as as quickly
as possible yeah and he talks about the
process of um critical thinking was
important to how he was able to um
understand what what he wanted to do in
life and he links that back to his when
he studied philosophy and get that that
was the tool that he was given through
philosophy was critical thinking so want
to get your thoughts on how you define
critical
thinking um wow that's interesting so
I've never taken the time to Define
critical thinking so my favorite is to
be asked questions that um I have to
think through in real time so here's my
gut instinct so as somebody who was very
very into philosophy and certainly in
high school doing Lincoln Douglas debate
and that forcing you to be able to see
both sides of the issue um that really
to me is is the how I'll Define critical
thinking is the ability to take two
ideas that are opposing rub them
together get that friction and then from
that find what is true what is useful um
and not being dogmatic and so that's
like Dogma I get why it happens so Dogma
is is just like um anything that you do
to reduce your cognitive load um habits
um driving to work the same way every
time like these are all things so you
don't have to make decisions um Steve
Jobs wearing the same outfit every day
these are things you do to reduce your
cognitive load the same is true of Dogma
it worked and therefore I just make it
like that's how I do it because I got a
good result one time and not having to
like reinvent that process or rethink
through it is feels awesome because you
just it's one less thing that you have
to think through but then it really does
Get Dangerous over time because the
world is moving and you're no longer
adapting so I'll say critical thinking
is really the ability to hold to
opposing ideas to look at what's useful
what's helpful um and and choose in a
dynamic way based on that and not not
get overly concrete on one thing nice I
like that I want to remind everyone we
are on Facebook live welcome we're doing
after impact this is the show where Tom
and I go deep into the episode that just
launched this week which is Chase Jarvis
our boy episode is called the dangers of
playing it safe if you don't know about
Chase he is a very he's multi-talented
photographer director um he's a Creator
he's the founder of creative live which
is an awesome organization that um its
mission is really just to help people be
more creative in their lives whether
professionally or personally yeah um and
we want to know what you guys think uh
you'll notice that agent Smith over
there is wearing headphones and I am not
um and I'm going to say that you're GNA
have to really hate the headphones um
for them not to be worn because there is
I feel more connected to you the
audience the audience when I wear the
headphones because there's something
about the way that it closes down the
Universe um I don't know how you feel
but we want to know what you guys think
how do you feel about not wearing the
headphones but talking to me wearing the
headphones I don't even notice not weird
at all for me but um what is weird is
there's something falling over here
which is why I keep looking at it oh
there it goes
uh the world just got to little darker
um so yeah it just it it makes me feel
like we're in a cocoon which makes me
feel more connected to the audience like
it um want to remind everyone too if you
are willing to share and give impact
Theory the YouTube CH sorry Tom Billy
YouTube channel but which houses impact
Theory some love on Facebook we will
enter you to win a three-month audible
subscription um you can find the rules
to this contest in the comments of this
Facebook live so check that out and then
I want to kick it over to a comment or a
question rather that we have on Facebook
nice
so uh this is from Carrie she says great
interview Tom and chase you guys seem
like brothers from another mother really
enjoyed it you briefly talked about
Steven Cutler's latest book stealing
fire two hours before you recommended
his book another person had recommended
recommended it what were your key
takeaways from the book and will you be
doing a special video about stealing
fire fire which we've so yeah hey the
lights back um so uh we did do a book
review on stealing fire so be sure to
check that out uh my key takeaway from
the book is that there are really three
ways to access the brain state of flow
so I had read the rise of Superman which
really sort of kicked that off for
Steven Cotler and Jamie wheel uh they
then founded the flow Genome Project to
try to figure out what does that look
like from a neurochemical standpoint
they found that there really were um
between whether it was a a monk in a you
know very very experienced monk in a
deep meditative state or whether it was
um an extreme athlete whether it was uh
somebody on a psychedelic trip that they
looked very similar from a brain
chemistry standpoint and as we were
talking about earlier a lot of it marked
by things shutting off rather than
things turning on which I really found
very very interesting so this concept
that there are three doors to get to
that state and it really comes down to
your tolerance for risk uh and the time
frame so if you have very low tolerance
for risk in a lot of time then meditate
which can take decades to really get
into a true Flow State um if you have a
high tolerance for risk and very little
time then extreme sports because the
high stakes um that it takes can get you
into flow gaining Mastery though on that
is pretty critical so that one may be a
longer time frame as well if you have a
higher tolerance for risk and absolutely
no time so let's say PTSD and you're
literally contemplating suicide then
psychedelics might be the way for you to
access flow so I I just thought it was
really really interesting and they
really go deep into the the science and
what the current state of our
understanding of um what they call
non-ordinary States Of Consciousness cuz
flow is really only one of the three um
gateways to a non-ordinary state of
consciousness right so that was my key
takeway awesome here's a YouTube comment
from uh con artist is the username uh I
like what Chase had to say about
meditation and questioning that type A
personality I really love his visuals
about projecting his own goals for
himself and
others us too we like that there it is
no question all right uh let's do
another Facebook question this is from
oh actually check in on the headphone
debate ooh here we go so one person says
yes headphones okay six people say no
headphones oh wow and two people say
whatever works right okay that's that's
pretty strong though for the no
headphones it is I might just take mine
off you might have to right now all
right why don't you do that and then
we're we're five of the six though Lisa
like in different
guyses that's my we need an independent
committee to study this election here
all right so here we are no headphones
all right all right no headphones um
this is from Dan bro Fitness he says I'm
a creature of habit always have been
from my golf days where I found it easy
to get into flow I know uh I now have
this with the gym what I struggle with
is getting into flow and creating habits
with work what's the best way to create
a uh create habits dive in flow and stop
procrastinating wow you've got like six
different questions in there um so stop
procrastinating for me that's an easy
one goes back to Identity I won't uh
derail us on a whole thing about
identity but that one that that's like
manual right so and by manual I mean you
give yourself a certain amount of time
and then you have to take action so if
that's like I can space out for 5
minutes and never more okay well great
now you know so uh if you've been
talking to your friends for five minutes
boom clicks guys I have to get back to
work uh for me getting into flow is all
about limiting my distractions so I like
to headphone up man that is my like
gateway to it it at least is the first
requirement to get into flow like if I
don't have headphones on and there are
people around me the chances of me
getting into flow are virtually zero
agreed um so I put on headphones I use
film scores which I find uh you'll find
over time ones that really just like
draw you in um so I almost always start
with the song I think it's called time
from um I think it's
Inception yeah I think I'll have to
double check this it's definitely called
time uh which is a recommendation being
really ominous in Inception or maybe
that's a dark knight maybe I'm confusing
well Dark Knight is like upbeat
adrenaline and definitely dark um
Inception I found mournful might be the
word and oddly enough that is something
that pulls me into creative flow very
very fast which is why I like rainy days
wind cold weather I like to be warm in
spite of it but having all that going on
outside makes me feel intensely creative
um so yeah headphones music without
lyrics draws me in nice there was one
more question in there but I forget what
it was uh stop procrastinating which I
think is ID you did okay and I apologize
by the way my allergies are like off the
chart so I'm trying not to snook a lot
as my mother would say snook what's
snoking exactly like sniffing really
hard oh okay like that my mom my mom
made up a lot of words I'm a little nasy
too today so this is going to be a fun
one for our podcast listeners
yeah um all right this one all right so
from the episode Chase this this really
struck me he says you have to write your
own script or someone else will surely
write it for you not only was this an
amazing profound statement but it um
hearkened back to last week's episode
with Wesley Chapman where he said um you
have to you know write your own story
don't don't live someone else's story
essentially so I wanted to get your
thoughts on on Chase's idea what you
think that means how should people do
that writing your own script yeah so he
really is the perfect example of this he
was doing all the things he thought he
was supposed to do um he was the captain
of the he said football but I think he
meant soccer since he almost played
professional soccer um and then it was
I'm going to be a doctor and then it was
okay well I'll get my Dr RIT um yeah
like always trying to do the thing that
he thought his parents in society would
want of him but it wasn't making him
feel his most alive and that in the back
of his mind was always this notion of I
really want to be creative and so
finally he found his path to that after
abandoning professional soccer being a
doctor and then getting his Doctorate
and said I don't know if this can be a
business or not but I know that it makes
me feel good and I know that it makes me
feel alive and creative and all the
things that I want to feel um and so
just had the the guts to trust his gut
and that is he's something he talked a
lot about is really learning to hear you
in hear your intuition to follow it and
the thing that I really hope people see
is also find a way to monetize it and
Chase has been very successful and
that's what frustrates me is if if
parents could understand that there is a
way to monetize virtually everything so
video games is my go-to because when I
was growing up people could not fathom
that you could ever make a living
playing video games or being a part of
the video game industry and now video
games is a more dominant um
entertainment platform than film and TV
so it's you know I mean it's it's
knowing what you love and figuring out a
way to monetize that and there are so
many random ways to make a living doing
something that yeah and and it's
interesting like where do people start
because like Chase was obviously able to
take photography to a very high level
professionally before he even started
creative life and I feel like people a
lot of people fall into one of two
categories you either become the
starving artist you're doing what so the
people who find what they're passionate
about become the starving artist where
they're just doing their passion and
they can never take it to that next
level where it can be professional worth
providing Financial stability or
whatever it is they need in their life
or it just stays in the Hobby Zone
forever so you have your one job and but
what you really love is what you do at
night or in the early mornings how do
you get it to a place that is
monetizable or a place that can provide
you that Foundation that you're looking
for you ready for this yeah I really
want people to hear
this scoot in closer to your computer
right now put your headphones on a
little bit tighter if you're driving I
want you to pull
over get get great get so good they
can't ignore you there is no substitute
for that actually developing a skill to
where you are so unbelievably good that
people want to work with you they want
your work that you are pushing that
thing forward if you're a writer that it
is truly jaw-dropping insights that make
people understand what it means to be
alive and be a human if it's
copyrighting that it's really
Understanding Psychology so that you can
um sell product in a way that nobody
else can if it's being a photographer
it's about learning the technical side
and the Artistry and being able to push
the art form forward if it's teaching
it's really understanding how to have
mass impact on your students
understanding the difficulties that
they're in understanding the Dynamics
between home life and school life and
administrative life and understanding
all of that if it's um God being a pilot
I mean whatever like all of this stuff
uh there was a um a fighter pilot that
built um like his own um oh God what are
those things called a simulator and it's
like really just taking the time so that
if uh oh this is a great story about
that pilot I wish I could remember his
name he wanted to be a Top Gun and he
was considered the last American Ace
meaning he got more than three um kills
in combat and he was considered one of
the worst pilots in his class and so he
built in his bathtub like a simulator
cuz he he had a really hard time when
the pressure Rose he had a hard time
staying aware of his instrumentation and
so he just had to practice and practice
and practice and practice it's always
those people that like they often times
start out like they have this
combination of I'm really bad and that
makes me feel really badly about myself
and then two I'm willing to do an
inhuman amount of effort to feel good
about myself and so this is my thing and
I'm just going to do it do it do it do
it do it and then people will eventually
dismiss you as being naturally
talented right and and like that is and
when I think about the number of hours
that I've spent just trying like today
do you know how I will punish myself for
the fact that I couldn't remember what I
was going to say about Jay samon how
will you punish yourself so I'm and all
like tongue-and-cheek jokes aside I
later I will really think about it I
will think about okay wait a second like
this is important to you so where are
your opportunities to practice like when
you were talking I set half of my brain
to listening to you and the other half
to trying to like catch back up to where
it was because I need to do that I need
to take those moments to practice to
like really be able to do that because
that's something that I struggle with
and so now when people say like oh Tom
you have such a good memory a that's
just aeral to me because I use a totally
different strategy which is to try to
learn so many things grouped in themes
that I only have to remember 10% to make
it seem like I know an overwhelming
amount about a subject um but that's you
know it's strategy it's practice it's um
realizing never treat anything like
performance always like practice um but
it's it's working so hard at something
for so long you get so good that people
just assume you're naturally talented
like that's it that's the key and
somewhere in all of that constantly
checking against the market is the
market saying this is valuable yes or no
and if the market is saying that it's
valuable you keep doing it and keep
pushing and getting better and if the
market says it is not valuable then you
pivot and do something else so I will
tell you I wasn't sure there was a brief
moment in my life where I wasn't sure if
I wanted to be a filmmaker or a poet you
know how I decided no no one makes money
as a poet this is true it's not
monetizable nope so I just thought
there you go but it is the same like
once people understand that the same
thing that makes me love being a poet is
the same thing that makes me love film
making that's like the degree to which
you can pivot and still find that thing
that makes you feel alive that thing
that like poetry is driven by Insight
poetry is driven by Rhythm like if I had
been really smart maybe I would have
been a rapper because that's maybe the
most direct expression of poetry in a
modern context where you can actually
monetize it um but I wasn't although I
did I I made a rap album what yes when I
was like 10 years old oh and it was
called teachers pet nice yeah it was
about the kids class see where that is
going based on what I know about you as
a student really yeah do tell well so
you were sort not the class clown but
you were the one always testing
Authority a little bit teachers pet is
definitely tongue and cheek cuz I don't
think you were the teachers pet well so
some teachers loved me and some hated me
so it came down to how you responded to
my personality i w i say I got through
High School largely on charm okay so but
it wasn't necessarily me saying I was a
teacher's pet it was just that was like
the coolest phrase that I knew that had
to do with school so nice um there's an
unspoken part of what you were just
talking about and how and in in getting
good or getting great at your craft or
your passion and that is um you need to
also tell people about it and you need
to talk to people and get feedback and I
want to get your thoughts on that
because you can't just do something in a
vacuum you have to actually show it to
people real artist ship there you go
right that was Steve Jobs whole thing
real artist ship and at some point you
just have to put it out into the world
and see if it's any good and you know
one thing that I'm actually really proud
of here at impact theory that we haven't
fallen prey to is waiting until it's
perfect right it's just like momentum
matters m in fact we're going to make
that a t-shirt momentum matters if
anybody out there has a design submit it
momentum matters going to turn it into a
t-shirt wait for you to make money wait
for us to make money money but momentum
matters like that's something that's
really really important and we focus on
that here and we know that like look
maybe it won't be perfect maybe in fact
it' be downright ugly but it'll be a way
for us to see like what part of it
resonates like when I think back to the
first episode of startup Theory yikes
like that was pretty rough but we did it
and hey awesome we learned something and
now like the format is morphed into
something totally different cuz I
honestly like I told everybody oh gather
around we've got this idea for this
amazing show startup Theory it is going
to be our best performing piece of
content remember me saying that I did
and it is our worst performing piece of
content so that's the market right the
market is saying eh like sure but it's
not like a standout so agent Smith here
came up with a brilliant idea which I
think is really really smart and so now
that's how we're pursuing it yeah um so
I think the other part of um not waiting
until it's perfect is iterate always so
we're always changing it so if you've
been following us since day one you've
noticed that there have been sometimes
subtle but sometimes dramatic shifts in
the way that we produce our content the
way that we distribute our content
things on the website like we're always
trying to make something a little bit
better or scrap it and pivot and go in a
different direction yeah so with without
um feeling distressed or having our egos
hurt it's just listening to the market
adjusting making magic happen definitely
all right let's kick it over to Facebook
here's a question from shakar Dean hi
Tom Chase athletes and Napoleon Hill uh
sorry hi Tom Chase athletes in Napoleon
Hill talk about visualizing the moment
when you're receiving a prize winning
something Etc um when I've tried it
though I find that I no longer want to
put in the work moment to moment but
just fantasize that future because it
seems so good and putting in the work
doesn't I often just have to stop
thinking about the future and just focus
on today I can see it helping with fear
and anxiety but do you think it also
takes away the motivation or is there a
way around this problem okay shakar one
yes a your name is
amazing um and this is something that
Ryan holiday talks about in his most
recent book ego is the enemy and he said
people pacify themselves with the
dream and that hit me like a lightning
bolt people pacify themselves with the
dream dude I think that's real and I
think people have to be so careful I
don't know that it necessarily um makes
um visualization as an overall technique
um not effective and maybe it's only
effective for some people but shakar
trust that dude because if it is
pacifying you and you're spending so
much time in the dream and happy about
that one you see the VIS visualization
works it's so powerful it's actually
stopped you from acting because it's so
pleasurable but then B if you really
want to have impact on the world you
need to know like where that stops being
useful and it starts being a passier
that is so like that is some Next Level
dude so love that you put your
finger on that I think that that's
incredibly incredibly important and I
was just thinking about this today so
let me see if I can explain this not
something I've tried to articulate all
right so um Lisa and I have made uh a
wonderful amount of money it's amazing
our house is like everything that's
actually not true our house is what most
people would be very satisfied with
right it's big house all that and I was
sitting on my bed today thinking so
we're going to be doing some um
remodeling I don't know the best way to
say basically pain new furniture that
and so my wife and I are both like super
unexcited to move out even for like a
couple weeks uh because we love this
place so much and then I found myself
thinking like why hasn't this house made
me want to sit back and chill like why
hasn't my level of success diminished my
desire to push and go after something
and the answer is because I realized the
thing that I love infinitely more than
having nice things is pursuing something
yeah and so I am you call me the king of
moving the goal poost right so I call
you that I think you call yourself that
and I nod and yeah okay fair enough so I
recognize I'm the king of moving the
gold post and nobody disagrees with me
um and the reason that I do that is
because it's the pursuit that I find
thrilling and so like always wanting to
be chasing something bigger and bigger
and bigger um is is the juice and so
shakar I would say that you know that's
something to tap into is whatever level
of success you've had to be pushing for
something bigger and if visualizing
actually receiving that award or
accomplishment or whatever is
diminishing that then stay focused on
like how and and for me it's not a dark
thing it's like exciting like I'm I love
the pursuit not the attainment the
actual Pursuit is so thrilling to think
oh my God I can get better I can push it
I Can Dream bigger accomplish more
affect more people like if you can
really reinforce that in yourself and
really fall in love with that process
then I think you'll keep going and so I
don't have any fear of um like pacifying
myself with the dream isn't something I
worry about um accomplishing so much
that I want to stop isn't something that
I worry about it's just you know always
what's that next thing nice I want to
remind everyone on Facebook live we are
here talking about Chase driv check the
episode if you haven't this is after
impact where we dive deep into the
concepts and ideas uh discussed in the
episode um gives Tom a little bit more
chance to elaborate on some things one
of the things I really want to hear your
thoughts on cha you said you agreed with
Chase that our culture is in need of
more feminine energy right now and
that's going to be the next movement
elaborate on that please yeah I mean
we're so we're living through a really
exciting time right now where women are
really um finding their voice and are
getting platforms to go out and speak
out and being married to a woman that is
so driven in her own right and this was
um something that I had to live through
was watching her go from in the
beginning she was a traditional
housewife she didn't work she stayed at
home it was amazing she used to set my
clothes out for me like hashtag legit uh
so I would wake up my clothes would be
set out like my lunch would be made it
was it was amazing and that's what we
thought we both wanted and it was all
good and then I found myself like
thinking like is this enough for her she
found herself asking the same question
and then it was was really um At first
she Dove deep into her art and reignited
that and started doing amazing art can I
just say I saw some drawings the other
day oh my God they're so good like we
got to we got to share those with the
community at some point because she's a
world class artist man it's so good part
of me is a little heart and I will get
back to my main diet tribe but part of
me is a little heartbroken that there
isn't just enough time for her to do
that and this at the same time because
oh my God she's so good so good so good
so anyway that was the first step she
reignited that like desire to create and
bring something into the world and then
when she got um when you know we found a
quest and she was involved from day one
and started helping build that and then
by the time she moved out of she did
fulfillment which it it is so hard to
explain what it must have been like for
her to go from full-time housewife to
running our fulfillment department so
you have to imagine all of the sudden
your world and it it happens slowly
right how do you boil a frog you raise
the temperature very slowly so it
started with her on the you know living
room floor shipping one box at a time
but it ended with her in a warehouse all
day every day with a staff of like 40
people forklifts uh pallets pallet jacks
like I mean that that became her world
and I think we were doing like $84
million in revenue and she like with
somebody with no experience in that
whatsoever like going into that now that
created a massive upheaval in our
relationship because it went from I had
my clothes laid out for me I had
somebody making my meals to I have a
world class employee who's like crushing
it but what happened to my wife and so
watching her really grow into a fully
formed and developed business person was
difficult and beautiful and it was
incredible and I remember thinking okay
I'm sort of the whiny frustrated guy who
has lost something that he Valu
but put myself in her shoes for a minute
and watch her blossom into something she
never thought she could be and see her
own that and get so good people couldn't
ignore her and rise up and lead not
because she was my wife but because she
was the right person for the job and to
see like these 6'5 you know 250 lb guys
be intimidated by her because she
doesn't take from anybody was
unbelievable and that to me watching
like being surrounded by powerful women
is prob the fastest way for guys to get
really excited about what women are
capable of and to see people like yes
they can be a mother yes they can be a
housewife and for those that like fall
in love with it and that's what they
want like that is so rad and there's
nothing cooler than seeing somebody be
fulfilled at whatever right and if
that's staying at home stay at home Dad
stay at home mom doesn't matter right if
if they're really fulfilled like that is
a truly beautiful thing but to see my
wife decide that she wanted a different
path and become that person in flex and
grow and just watch human adaptation
happened before my eyes and and in her
family she was always considered like
the artist everybody else was like
logistically minded and would have been
a no-brainer for any of them to step
into that role so to see her do that and
train herself to get good and to shine
just really showed me truly truly and I
grew up with two powerful women my mom
and my sister are both just badasses um
but seeing her make that transition it
was just like yeah like whatever people
think are sort of inherent differences
between men and women it's just all BS
so it's how do you express yourself yeah
speaking of Lisa she is launching a
podcast with a very special someone yes
it's coming out soon when is that coming
out I'm really tired of teasing people I
just want to tell them I know so it's
going to be badass I could not be more
excited and in fact I'm going to guess
that a lot of what she's going to talk
about is going from housewife to badass
businesswoman and that you know one of
the things I feel that has made my own
story useful to people is that I started
as a really good employee and not being
an entrepreneur not being self um not
being a born entrepreneur um and having
to self make myself into something else
she's really walked that same path and
she you know wasn't like ever going to
be a career woman uh we were going to
have kids she wanted to stay at home not
have to work that made me super proud to
be able to support my wife to be able to
stay at home and then we just like woof
you know took a 180 and went in a
completely different direction and to
see her turn herself into that has just
been amazing so yeah to Chase's point I
think one just seeing the um how women
could do anything that a man can do um
and then I mean I think Amelia Boon
pretty much proves even when you talk
games of um physicality sure is is she
going to out bench press or out squat no
that's I mean the nature of um you know
testosterone essentially but I mean with
minor exceptions anything that um one
can do the other can do and vice versa
you know if if a guy wants to excel at
things that are considered traditionally
feminine I think that they can do that
just as well so um I think that's a
paradigm people are really living
through now and then just feminine
energy what we'll call traditionally
feminine energy of being inclusive um
being more nurturing being supportive
group oriented um I do think the world
will benefit from that nice all right
let's kick it back to Facebook for some
questions here's one from Johan he says
hi Tom I've been following you for more
than a year and although having a
10-minute chat with you would feel like
Christmas in March I kind of feel like I
just wouldn't have any specific
questions for you I have the weird
feeling I have already I already have
the answers to my problems but somehow
I'm not taking enough action what is the
secret of taking action
consistently so identity right so I am
the type of person that takes action
consistently and then creating a routine
that actually makes that happen so um if
you have a traditional 9 to-5 Yan my
high high high suggestion start going to
bed a half an hour or an hour earlier
which means you'll start waking up a
half an hour or an hour earlier and use
that time to take concrete steps towards
your goals so you you need to know what
your goal is but then every day every
day and if that means you have to miss
work miss work do not go to work until
you've taken a concrete action towards
your own um dream whatever that thing is
you're trying to build it doesn't have
to be a huge action it can be small it
could be making a phone call that you're
afraid to make writing an email that
you've been holding off on doing an
outline um you know for whatever thing
you're trying to create writing down the
steps that you're going to be taking and
then one by one just every day like chip
away at them um and just making that a
part of your routine that it's part of
the Habit Loop of waking up when I wake
up I do this um and if you take that
identity and marry it to a routine it
will happen and you will be shocked what
you can accomplish in a year you'll be
blown away by what you can do in three
it's just nuts you just have to do it
every single day and hold yourself to
that standard what do you think about um
like the I think it's called the
Quantified Self movement so all the data
trackers all of our ability to see how
productive we're being on a day-to-day
basis do you ever get any of that do you
ever like write down okay well when you
were starting out this many days I woke
up at this time like I said I would I
don't do that but um as you know my
obsession is looking at the data and
really making decisions based on it um
so going into the analytics making sure
that you're aware of what's actually
happening quantifying the things you do
I think is really important because my
habit Loops serve me so well I don't
spend a lot of time looking back at
those I probably did that more say 10
years ago when I was first trying to
like form these habits um but now you
think someone should do that if they're
just getting started on that Journey
yeah I mean that that is you coming up
with that it's very much me stealing
your idea now I think that's a great
idea um whatever you need to do to um to
see like in a raw unfiltered format like
I'm not doing what I said I would do I'm
not moving forward um I think it'd be
really critical data has a way of
slapping you awake cuz you can feel like
you're doing something when in reality
you're not and the data just makes it
abundantly clear there's an app I think
it's called productive that I've used
before I don't really use it anymore but
when I was trying to create a better
morning routine um you put in all of
these daily habits and you put which
days you want to be doing them or how
many days and then you just go through
and you just check them off every day
and then it tells you every week like
okay you hit this many times of waking
up earlyer this many times of going to
the gym or meditating whatever it is and
then it gives you like it's kind of
gamified like it gives you points like
oh you did three days days in a row or
did five days in a row it's pretty cool
so if you're into that thing you might
check it out um I will fact check the
title of the app and put it in the
comments
nice um all right this is a question I
have from the episode so Chase says that
he talks about how he had to change his
self narrative from the aggressive sort
of type A personality um which he relied
upon for a lot of his success and drive
into one that accommodated meditation
and you guys kind of connected on that
so my question really is
um when should people know or how should
they know to question their
self-narrative so they already have one
in place that they're telling their
themselves themselves and you went
through this with meditation as well
when do you when do you look and say
maybe this isn't serving me or maybe
there's another part that I'm not
considering um I try to do that a lot
and this is all about results right so
um we've been really really public about
what we're trying to do here at impact
Theory but what nobody realizes is how
many
like two or three days a week I spend 20
minutes going is this really the right
thing um and like today I actually had a
breakthrough I haven't shared it with
the team so I'll share it with the team
first but um just thought oo there's
actually like we're Mis stepping on this
one thing and so constantly reflecting
back and saying okay this is my goal am
I actually moving towards it or not and
that is so so so important and then if
I'm not or I'm not moving as fast as I
could and in fact this might be the best
way to ask this question if I had to
accomplish this is a Peter teal if I had
to accomplish my 10-year plan in the
next 6 months what would I have to do
and that really forces you to think in a
totally new way um and if you start
asking yourself that question with a
fair degree of frequency you'll see ways
that you can take real big steps
forward and I think that's pretty
critical I think people have to
routinely self assess nice all right
this question is from William Mendoza
says hello gentlemen I will uh he's a
he's a great guy he was actually came by
one day Willi what's up dud yeah he says
uh Tom what are your thoughts on failure
and how do you think we as a society
should process it so here's the problem
with failure failure makes people feel
badly about themselves because not
enough people are talking about how to
build your self-esteem around something
that's anti- fragile so first of all
read the book antifragile by Nim TB he
talks about how things that are
resilient or tough are still defined by
their breaking point they can take a lot
of beating but they do break something
that's antifragile actually grows
stronger the more you attack it so you
need to build your self-esteem around
something that's anti fragile meaning
that if somebody calls you an idiot a
or whatever that that actually
makes you stronger so for instance the
one that I use and I'm very open if
somebody has a better one but the one
that I use is to stop thinking about
myself as being smart uh I don't pride
myself on being right I really pride
myself though on identifying the right
answer faster than somebody else I'm
being willing to admit that I'm wrong um
those are things that are key drivers so
like for instance very small example but
this was this kicking in when you said
you gave me the perfect opportunity to
take your idea most people wouldn't have
noticed that you were actually feeding
me a brilliant idea with this whole
notion of productive the app and all
that and I could have just been like
yeah that's great and it would have
sounded like oh that's what I already do
but my identity forced me to say well
that's your idea and now I'm going to
jump on it I love it but it was you
right and
so that's useful for a whole host of
reasons but the reason that I do that is
I'm proud of myself for not needing to
co-op somebody's idea for becoming the
energy behind it right so I pride myself
whoa that's a better idea than what I
was going to say awesome that was agent
Smith I'm going to take that now I'm
going to be the energy and so that's
antifragile so you could say Tom you
steal ideas I'll be like yes I do like
you better believe it and if you have
some more for me to steal like I'm going
to be giving credit whenever possibly I
can and so that or Tom you're really
stupid oh my God fantastic tell me where
am I being stupid oh you're being stupid
in X Y and Z fantastic now I know what
to go Target because like failure the
problem is people fail and they think
that oh God I am a failure I feel bad
I'm less so now they're going to try to
put themselves in situations where
they're not going to fail and that's
just that it's not effective right so
meaning like look at Amazon look at the
way Jeff Bezos has built that company
where he told shareholders do not invest
in this company if you're not if you
can't stomach a whole lot of failure
because most of the things that we try
they're going to fail and that's the
nature of winning at the game that we
want to win at so I think that people
need to look at failure like that be
proud of yourself for having the guts to
be willing to fail be proud of yourself
for having the guts to fail publicly so
don't worry about whether that loss or
that failure or whatever says something
bad about you it doesn't matter it's
other people will think less of you that
is true they absolutely will think less
of you but what matters is what you
think about yourself and if you know
that you come out the other side of that
and that you figured out and you learn
and you keep going then you're going to
win and the only the best revenge is
unmitigated success right the best
revenge is unmitigated success so it
isn't obsessing over that person or
wanting to rub their face in it it's
just be successful and don't even think
about it and that comes from pushing
through failure persevering doing the
hard work getting so good they can't
ignore you nice we got to start wrapping
up here I have one more question but
before I do that I just want to thank
everyone for joining us on Facebook live
um you can do this every Wednesday for
after impact which is where Tom and I go
deep into the episode of the week
uh Chase Jarvis if you haven't seen it
check it out and if you want to win a
3month audible subscription then share
our YouTube channel tag Tom Tag impact
Theory send us a screenshot from your
Facebook account uh at connect impact
theory.com all of the rules for this
contest are in the comment section so go
ahead and do that we will enter you to
win my last question for you Tom is um
and a lot of people are commenting about
this is the visualization practices that
chase uses and and we kind of touched on
it one of the rabbit holes you can
potentially go down or the pitfalls
rather um but you you said that it
really struck you how he uses um words
so headlines so I wanted to ask have you
Incorporated Incorporated that into your
visualization practice and um if there
any other practices that you use as well
um I am oddly enough I'm really bad at
visualizing things going well um I don't
know why I just do you visualize the
opposite
well so now I'll just share something
super random with you in Tacoma there's
a lot of ditches and when we would be
driving I was obsessed with BMX bikes I
would imagine yes I would imagine
somebody doing backflips like from one
part of the because it'll go ditch
driveway ditch driveway ditch driveway
that's just like to come in a nutshell
and I would imagine someone riding in
the ditch doing a back flip over the
driveway Landing back in the ditch and I
every time I imagined it I imagined them
crashing every single time right and so
half of my brain imagine them crashing
then the other half going and I remember
as a kid being like a little traumatized
that I couldn't ever picture it just
going well and that the the harder I
tried the more I saw them crashing so
visualization has never been my
specialty so when he said the headline
thing because words are my jam yeah when
he said the headline thing I thought
like I can do that I can think of the
words and the sentence structure and
like what that you know um I think the
example I said said in the episode was
like Chase Jarvis wins an award for you
know pushing cinematography forward or
whatever and um he said well I don't
really think about myself but I think
about all these bigger goals and as I I
was like wow like that just saying it as
words would be really really powerful
for me now I'd be lying if I said since
hearing that that I've been doing it but
when I relistened to the episode I
thought I really do need to try that so
the catches it isn't a big gap in my
life it's not something that I struggle
like dreaming big is not the thing I
struggle with um feeling like I can do
it is not the thing that I struggle with
so because of that there's no aching
need for me to do it
um but it is like if I were going to try
to lean on visualization I would do it
his way like that was a pretty big
breakthrough for me cool all right well
that's all the time we have today for
after impact awesome well guys thank you
so much for joining us for this Chase
Jarvis episode of after impact
absolutely love doing these and I'm so
honored that these guys come on the show
and share with us and I am very very
honored you guys show up and ask
questions it means a lot to us if this
content is adding value to you please be
sure to share it
I'm we're back to the center camera all
right guys so thank you so much for
joining us if you haven't already
subscribed be sure to do so this is a
weekly show and until next time my
friends be legendary take care peace out
oh I'm supposed to pause before I hit
stop now I'll hit