Kind: captions Language: en wow it's got a light in everything you guys aren't messing around man that's cool this isn't us at impact Theory being in a bubble there is a whole world of hyper successful entrepreneurs for whom it's not enough to have made a ton of cash they really want to do [Music] something today is a bit of a weird day a fun day but a weird day so um I was awarded the entrepreneur of the Year award from Secret Entourage which is amazing honor I'm super excited so I'm going to be going up we're going to do an interview with those guys now you know one thing entrepreneurs hit me up with all the time is like you know I I really want to take a risk and I want to do this and you know I'm going to quit my job or whatever and I was like we didn't even do that like we kept the software company we ran it by day and then at night we were making the protein bars by hand so that we didn't have to buy equipment to make a huge investment and then we made sure there was a market we made sure we were making money we made sure that people liked it that our systems were in place so that we actually could scale understanding that one of the most profound things that some of the most successful entrepreneurs do is hedging your downside like how do you protect yourself from Calamity because you never know if it's going to work um you certainly don't know if it's going to work the first try right you might go out and there's something in your process that's broken or whatever um and so we kept the software company until we knew that Quest had a chance the industry is never disrupted from within it's always disrupted from somebody outside the industry companies always focus on the enemy they know right so number one is worried about number two number two is thinking about becoming number one but nobody's thinking about the player on the outside who owns a technology company by day and is making protein bars at night nobody's thinking about that person we started asking a fundamentally different question what would we do and love every day even if we were failing and so that concept of okay I want the money to come and the money makes it self- sustaining and that is amazingly powerful and I want the lifestyle and that's all incredible but that's not why I'm doing it and in the moment right now today I'm actually going to enjoy myself even when I'm losing cuz you're going to win sometimes you're going to lose sometimes that is the [ __ ] nature so what is that thing and if people have that if they're people focused if they really believe that they're delivering something to humanity through their product through their company then it's like fighting through the hard times becomes easy because you believe in what you're doing nice awesome man thanks buddy thank [Music] you so that brings me back to when I'm the copywriter and I acquiring these skills and I'm no longer fighting for dumb ideas and I'm constantly working on improving my skill set I understand that I have to set the bar ridiculously high and then surpass all expectations that I have to stop focusing on winning a championship and start focusing on being capable of a championship performance and when you understand the difference between that when you would rather go out and lose the championship game then get a championship ring in a game you didn't play in then you'll understand what I'm talking about because the idea is to become capable of the extraordinary I apprciate com it was a wonderful speech to man all right these guys seem pretty serious about us leaving you're absolutely [ __ ] crazy not amazing crazy you're literally the last guy like you said and you still got a SP in your face and you're still calm about it you haven't anybody yet and it's like not at all man this is an honor tonight was a lot of fun this was the secret Entourage Meetup that they do for their crew I got invited as part of winning the 2016 entrepreneur of the Year award which is an amazing honor I was so excited and they put me in my favorite environment which is a chance to speak to a massive group of entrepreneurs and then answer every single question that they have and the best part was there was a band playing then there is mass chaos to our right now and you guys know me I love to shut a venue down they literally had to kick us out they have now closed the restant entirely and uh we went strong we answered every question if you haven't already my friends be sure to sub subscribe and until next time be legendary take care