Kind: captions
Language: en
I think what's happened on the planet
right now is there's been a great
seduction and a great brainwashing. When
we are kids, we want we want to be
astronauts. We want to be billionaires.
We want to be history makers. We want to
do all our dreams and then and and we
stand in awe and wonder and we're full
of curiosity and we're loving and we're
passionate and we're strong. We're not
afraid to be ourselves. But as we leave
the perfection of childhood, the
hypnosis and the brainwashing begins.
Our well-intentioned parents say, "Oh,
you want to be an astronaut? You want to
start a business? You when you grow up,
you want to paint like John Michelle
Basia.
Be reasonable."
And George Bernard Shaw said it better
than I ever could. He said, "The
reasonable man adapts himself to the
world.
The unreasonable one persists in
adapting the world to himself.
Therefore, all progress depends on the
unreasonable man.
[Music]
Welcome to Impact Theory. Our goal with
this show and company is to introduce
you to the people and ideas that will
help you actually execute on your
dreams. All right, today's guest is an
international best-selling author whose
books have sold over 15 million copies
across 62 countries in 75 languages.
He's penned over 20 books, several of
which have set sales records across the
globe. His book, The Leader with No
Title, was a number one bestseller on
Amazon. and his mega hit, The Monk Who
Sold His Ferrari, smashed it in the US,
was a blockbuster in too many countries
to count, has been on the bestseller
list in India for more than 2 years, and
is the fifth best-selling book of all
time in Israel. His success is not due
to fancy marketing, but rather an
obsessive focus on ensuring that what he
teaches delivers an insane amount of
usable information. And as such, he is
widely considered one of the world's top
leadership experts. And his staggering
roster of clients includes some of the
biggest names on the planet, including
Microsoft, FedEx, Nike, GE, NASA, and
IBM. He is also one of the most
sought-after speakers in the world, and
he's appeared on over 1,000 TV and radio
shows. Additionally, his social media
posts reach a staggering 600
million plus people a year. and he was
ranked as one of the top five leadership
experts in the world in a massive
independent study of more than 22,000
business professionals. So, please help
me in welcoming the founder of the Robin
Chararma Foundation for Children, the
best-selling author of the 5 a.m. club,
Robin Chararma.
How you doing?
Welcome to the show, man.
Oh, what a great introduction. Thank you
so much. easy with what you're after and
what you've accomplished in the time
that you've been doing this, which is
already pretty extraordinary. And I
having seen you in action now can say
that you'll be doing this for a very
long time. It's it's really pretty
extraordinary. And one thing that I want
to talk about is that level of energy
and enthusiasm. And you talk about that
being something that's common among high
achievers. How do we cultivate that?
Well, um, first of all, congratulations
and all your success with the show and
all the, uh, people that you're
influencing.
So, one of the lines from right out of
the 5 a.m. club is
one of the DNAs of legendary is
longevity. So, if you look at the
Picassos, the Jean Michelle Bas, you
look at the great uh, sports champions,
you look at the great history makers,
they were much better at energy
management than time management.
And so we're in a war against
distraction right now. And what we
really have to do is optimize our
energy. How do I do it? Well, I mean, I
get to the morning routine, which which
the whole book is based on. But it's
really quite powerful because if you
start your day with sweaty exercise,
you're actually going to activate a
pharmacy of mastery that exists in every
human brain. I know you love the
neuroscience. You're going to release
BDNF, which is brain derived
neurotrophic factor. That's going to
actually accelerate your processing.
It's actually going to repair brain
cells that have been damaged by stress.
You're going to release the
neurotransmitter dopamine, which is the
the fire neurotransmitter, which we all
need as entrepreneurs and business
builders and and servants of humanity.
Um, cortisol, the fear hormone, is
highest in the morning. So, exercising
first thing in the morning is going to
reduce that. I'm getting into my 2020
formula, but I mention it because it is
a way to maximize your energy. So talk
to us about the 2020 2020. I you sort of
um started it there with the the sweaty
exercise, but what's the rest of that
formula which is pretty powerful.
Sure. So the new book is all about
rising at 5:00 a.m. And that's because
if you look at the great creatives and
the great saints and the great
humanitarians and the great titans of
industry, many of them got up at 5:00
a.m. Even right now, you've got Tim Cook
and you've got Howard Schultz and it
goes on and on.
Before the sun rises is the time of
least distraction. before the sun rises
where you can build intimacy and fluency
with what you want to stand for in your
day. Before the sun rises, the luxury
and tranquility of the early morning
hours, you can do that deep inner work
that will allow you to go out in the
world and and play at your best. So,
what the 2020 2020 formula is is simply
this. There's three pockets. The first
pocket is move 5 to 520. And you get
into the sweaty exercise because like I
mentioned it releases uh
neurotransmitters.
It reduces the cortisol. It increases
your metabolic rate which gives you more
energy. So now and s serotonin as well
which gives you joy. So now it's 520
fundamentally you feel different. You
have energy. Your state is strong.
You've got a fire in your belly and
you've accelerated your focus. 520 to
540 is the second pocket of the 2020
2020 20 formula which is reflect. We
live in a world where a lot of people
are busy being busy but what's the point
of being busy around climbing the wrong
Mount Everests. And so clarity is one of
the DNAs of mastery. You know this if
you talk to the titans of industry and
you talk to the people really getting
traction around their ambition.
These are people who have a
monoomaniacal focus on the few things
that matter. They have an obsession
bordering on a possession around the few
priorities they want to build their life
around. And so 520 to to uh 540 the
second pocket. You write in a journal,
you meditate,
you visualize,
you do what I call in the book a
blueprint for a beautiful day. Um or you
just sit in solitude and you think and
you ponder and you reflect. And then the
final pocket is 5:40 to six o'clock and
this is the victory hour. Um the final
pocket is grow. But if you look at the
greatest billionaires, I've coached many
billionaires over the past 20 years. If
you look at the greatest producers on
the planet, these people have one thing
in common. They are ridiculously
curious. And no matter how much money
they make and no matter how much impact
they have,
they maintain a white belt mentality.
One of the keys to epic performance is a
relentless commitment to daily growth.
So that's the 202020 formula that the 5
a.m. method is built around. And the
premise is basically this. As you begin
your day, so you handcraft the rest of
your day. And if you have consistently
great days, you're going to have
consistently great weeks, quarters,
year, and a lifetime. So your days are
life and miniature, and you got to get
those mornings calibrated if you really
want to win. when you were talking about
the obs the obsession that borders on
possession which I like a lot and I
think is the thing that's missing from a
lot of people's lives. In fact, I'll say
that I don't think people know how to
want and I don't think they know how to
turn a want into a crushing need. And so
there's people have this vague sense
that they want something but they don't
know how to to really cultivate that.
How do you help people with that? How do
you help them light themselves on fire
and really commit to something?
Tom, I actually believe we are built to
want. The very nature of being a human
being is we are built to progress. We
know that the human brain craves novelty
and we are most alive. We have the most
energy. We are most intimate with our
best selves when we're progressing
towards our mighty mission. So, I think
we all want I think what's happened on
the planet right now is there's been a
great seduction and a great
brainwashing. When we are kids, we want
we want to be astronauts. We want to be
billionaires. We want to be history
makers. We want to do all our dreams.
And then and and we stand in awe and
wonder and we're full of curiosity and
we're loving and we're passionate. We're
strong. We're not afraid to be
ourselves. But as we leave the
perfection of childhood, the hypnosis
and the brainwashing begins. Our
well-intentioned parents say, "Oh, you
want to be an astronaut? You want to
start a business, you when you grow up,
you want to paint like John Michelle
Bosia,
be reasonable.
And George Bernard Shaw said it better
than I ever could. He said, "The
reasonable man adapts himself to the
world. The unreasonable one persists in
adapting the world to himself.
Therefore, all progress depends on the
unreasonable man." So that's our nature.
that our parents give us limitation
based on their limited psychology and
their emotional patterns that they learn
from their parents. Then we go to school
and we're taught to live in a box, think
in a box, dress like everyone else.
Don't sing too loudly, don't dream too
big, don't be too passionate. And then
our peers do the same thing to us. And
then society says, "Oh, genius is the
realm of genetics, not everyday people."
Which has been dismissed by some very
good science. You know, I mean, the
10,000 hour rule that we all know from
Florida State University professor
Andrew Ericson, it just confirms so
much. So, I do think we all want I think
what's happened is we've as we've left
who we truly are, we've contracted and
now it's all about staying safe in the
world versus going out there and letting
our brilliance, our primal genius shine.
And a lot of people just have stuffed
that pain of disappointment and their
doubt really deep inside and they just
um are addicted to distraction and
escapes because they don't want to deal
with their potential that they've
denied.
Take us back. So you um start out as an
attorney. You're a litigator and you
write your first book. You self-publish
it, print it at Kinko, which I thought
was pretty interesting. Um,
how do you then take that leap? Like
obviously you were beginning to
cultivate that um the the traits of the
unreasonable man or maybe it was a
process of unlearning. Um, but how did
you do that? How did you buck all of
that and do something new?
Uh, self-growth.
You know, we live in a world that
suggests the doorway to success swings
outward. If you build the business, if
you get the jet, if you get the money,
if you get the cars, if you get the
beautiful spouse, then you're going to
be happy.
What I believe, and there's a model in
the 5 a.m. club that I think is a very
disruptive model, but it's a
transformational model, and it's called
the four interior empires. And it's not
just mindset, it's mindset, heart set,
hell set, and soul set. And we can talk
about it if you like, but I worked on
those four interior empires when I was a
very unhappy litigation lawyer. Like I'd
made money. I was successful. I had two
law degrees. And yet I'd wake up every
morning, Tom, and I'd go into the
bathroom mirror and I'd look at myself
and I was a completely empty person. And
nothing
is more expensive than losing your joy
and your peace of mind.
And so what I did was I started working
on myself you know I worked on my
mindset and I read all the books and I
went to the courses but that's only your
psychology and I think that's one of the
missing links in our field which is
everyone's talking about mindset but
mindset is just your belief system. It's
just your psychology. It's very
important but that's 25% of the personal
mastery equation
I believe. The second piece is your
heart set. And I worked on that.
Purifying your heart. That's your
emotionality, not just your psychology.
You're never going to make history
dominate your domain and handcraft a
worldclass life if you've got a great
psychology. But you're carrying the pain
and sadness, disappointment, and trauma
of the past. So I worked on my heart set
up. But that's only the second interior
empire. The third interior empire, your
health set. Don't die. If you want to
change the world, like dead people don't
change the world. So, health set,
biohacking, there's a whole chapter on
recovery and the essentialness of sleep.
So, really getting your health set
right. But there's a fourth interior
empire that I worked on that allowed me
to go out in the world and and pursue my
my magic.
And it's a little dangerous for me to
share because I know how many business
people, you know, follow you and how
many entrepreneurs, but I'm going to
share it because it's my truth. So, it's
not just mindset and it's not just
hearts set and it's not just health set,
it's soul set. And soul set has nothing
to do with religion. Soul set is about
working on your character.
So you reaccess your nobility and your
bravery and your authenticity and your
decency and you find a cause that's
larger than your life. So when you go
out in the world every single morning,
people might ridicule you because every
genius is ridiculed before they're
revered. People might throw stones at
you, but you use them to build monuments
of mastery. People might not mis
understand you because any disruptor is
going to be misunderstood. And even if
you're an army of one, a Galileo or a
Steve Jobs or how Phil Knight, you
continue at all costs. So those four
interior empires that I go into detail
in in the book give you a fiery inner
core of warriorship and leadership that
allow you to go out in the world and do
amazing things. But it all starts with
who you are because you'll never rise
any higher than what's going on within
you. All right, we really have to talk
about the the soul set and the heart
set. I think those are going to be the
ones that are least familiar to people.
So, um, in the soul set, let's just dive
into the the most maybe a controversial
one, but I I actually think people are
going to resonate with this. Um, the
thing that you talked about in the book
that that really hit me is this notion
of being braver, of finding ways to get
braver. And I don't know, it was one of
those where you're kind of like trying
to guess what the person is going to
say. And I was so struck by that one.
Um, how do we practice getting braver?
What does it mean to be braver? And then
how does that end up being useful for
us?
What what terrifies you most go directly
there? Because discomfort is simply
growth in wolf's clothing. Um the yeah I
mean the last chapter is uh I don't want
to give too much away but it's it's um
an experience I live you know it's it's
Nelson Mandela's prison
cell.
Have you been to Robin Island?
I haven't but I am beyond obsessed with
Nelson Mandela. So I know the story very
well. You know, I I I'd encourage you to
go
because standing that in that cell,
feeling the sensations will transform
you at a soul level as well as heartset
level. So, how do we become more brave?
Well, I went over to Nelson Mandela's
prison cell and I stood there and I was
shocked. He didn't even have a bed and
he was in there for 18 years. Then I
went over to the limestone quarry and I
saw where Nelson Mandela spent 10 years
chipping away at stone to break his
spirit because they threw the stones
away. And then I saw the showers where
this elderly statesman would shower
while the young guards would laugh at
him. And then in the book I talk about a
true fact where he was asked on Robin
Island to dig a grave. and he he
got in the grave
thinking he was going to die and the
prison guards urinated on him. And my
point is simply this. When Nelson
Mandela was released from prison after
27 years of total incarceration,
the he invited the prosecutor who was
seeking the death penalty to dinner. and
he invited the prison guard who kept him
in prison for 18 years on Robin Island
to his inauguration as president of
South Africa. And he was asked, "Why
would you do that?" And he said,
"Because if I didn't, I'd still be in
prison." And my point is to lead and to
become a great hero
or an everyday hero. The doorway is
through embracing our suffering and
doing difficult things. I think pleasure
has been promoted too much in our
society. Like no great titan of
industry, no legendary chist, no great
athlete, you know, the great ones all
understand that suffering is the price
of greatness. So how do we become
braver? You you do the difficult things
that you don't feel like doing, but you
know have the payoff.
Yeah, the hard set. That's a it's really
interesting. And what I liked about it
was the way that you talk about, you
know, we all have this accumulation of
trauma oftentimes from when we're
younger. How do you help people process
through that? Like how you've worked
with some really high performers. How
have you helped them tap into that? And
then more importantly, how do you help
them process through that? It's about
reframing the event. What does that look
like?
Journaling is profound. Do you journal?
I have journaled. To say that I do
journal would be a lie.
You're going to love journaling. Like I
I do it almost every day be I I had um I
had a show this morning and then I had
to set my intentions for you and all
your global followers or or viewers. And
so I went back to my hotel room. I took
a cold shower.
You know, I've been fasting a lot so we
can get into fasting because I fasted as
I wrote the 5 a.m. club and that helped
massively. And then I pulled out my
journal and I sat on my terrace and I
literally started writing about my
intentions for impact theory.
And so, how do you how do you move
through pain? You journal.
Um, if you're going through heartbreak,
I mean, we've all experienced
heartbreak. What we do is often we
repress it because we're not given the
tools to process through it. You lose a
business, people repress it.
someone has a divorce or an illness. Oh,
mindset. Reframe it. Psychology. You're
swallowing pain. You're swallowing
sadness. You're swallowing anger. We're
built to feel,
right? So,
writing in a journal, just getting it
out. There's actually something in the
5M Club called the journaling
deconstruction because it's not just
processing through pain. But to answer
your question, that trauma of hearts
set. You write in a journal, you get it
out of your system. Guess what? You
don't bring passive aggressive into the
workplace. You don't bring sadness or
low vibe into the workplace. You you're
you're full of your true self in terms
of your heartset, which is gratitude,
love, appreciation. You know what that
does for a business? You know what that
does for a human life. So, if you're
going through a painful time, write that
out. Um, almost every day I write
gratitude, but I love great restaurants.
And so, I'll take the business card and
the next morning I pull out my little
glue stick and I glue the business card
into my journal and I relive the
experience. Oh, I had dinner with soand
so. Here's what I learned. I deconstruct
it. With better awareness,
we'll make better choices.
Better daily choices, better daily
results. Imagine journaling like this
every single day. You're going to have
such a cute awareness about when you're
at your best, what the great ones do,
how to live a life, what you want to
stand for, what your core values are.
You walk out in the world and you're
just radiating possibility in a world
where people are addicted to distraction
and numbed out.
You've brought up distraction before and
I know you talk a lot about it in the
book. How do we
in this world where it's algorithms are
literally being constructed to make sure
that they get our attention with as much
frequency as possible? How do you talk
to people about eliminating that? How do
you do it in your own life? How do you
create that space? How much time do you
allocate to that that real isolation?
Yeah. The brain tattoo in the book is an
addiction to distraction is the death of
your creative production.
your people's phones are costing them
their fortune.
So, how do I do a one of the rituals in
the book is the tight bubble of total
focus. It's it's based on Edison's
Menllo Park. Um there's a great
documentary on what he did, but
essentially him and his band of co-
geniuses would leave the world, go up to
this hill to Menllo Park where they
could get into flow state to give credit
where it's due. Mihi chickent mihi if
University of Chicago came up with that
term flow when we're at our absolute
best doing magical things in our
performance. But that only comes when we
get away from the world. So you can play
with your phone
or you can be monoomaniacally focused on
being a history maker and legendary. You
don't get to do both. And so building
periods of time in that tight bubble of
total focus where you leave your phone
in another room where you train your
team or if you don't have a team you
just don't have any distractions and you
ask yourself what is the one thing I
could do that would allow me to go out
in the world and and bring my magic to
the world. The human brain has a
phenomenon called transient
hypoprontality. The neoortex as you know
it's the the seat of thinking. It's our
monkey mind. It's all the chattering.
It's the stuff that says, "Tom, you
can't do it. Robin, you can't do it.
What would they think? What if I fail?
What if I get laughed at?" That's all
the neoortex. It's the crown jewel of
brain development. Not our primitive
brain. Crown jewel. But there's no
genius in there. And here's what I mean.
When we get away from distraction
and we find our menlo park or we go work
in a quiet place and we get lost,
the neoortex actually shuts down. That's
why it's called transient hypoality. For
a short period of time, our thinking
shuts down. The whole model is in the
book.
And we actually go from brain waves at
beta
down to alpha
down to theta and maybe even delta. And
we stop thinking and we go into flow. In
other words, the advanced minds of the
world, the great geniuses, Galileo,
Dainci,
Steve Jobs, they weren't in the
neoortex. They got away from the world
for bursts of time which allowed them to
access the human cap capability we all
have to get into flow state and access
insights that they went out in the world
and then executed on with a world-class
team which totally changed the game.
It's interesting. Talk to me about
impatience. So this is something that I
bump against a lot of people on. I I'm
not a patient person. I don't invest in
patience. I don't think it's useful.
doesn't mean that I don't play the long
game. It doesn't mean that I um do
things that are dishonest just to get
ahead or because it would be faster. I
wouldn't. But I definitely cultivate
impatience. What are your thoughts
around patience? And what do you mean by
being impatient?
I'm ridiculously impatient around my
mighty mission. I'm ridiculously
impatient, Tom, about serving people and
bringing value to people. I am very
patient
with my children. I am very patient with
my team. You got to love the people
around you. I'm very patient with the
barista in a coffee shop who maybe is
overwhelmed or it's her first or his
first day on the job. I'm very patient
with the taxi driver who maybe gets
lost, but you know, that's how they're
making their livelihood. So with human
beings, I've worked very hard and I'm a
work in progress, but I'm very patient
with human beings.
Going back to leadership for a second,
what would you say are the three, if
somebody wants to be a truly effective
leader, what are three traits that they
should cultivate in themselves?
Know yourself. I mean, Jack Welsh of
General Electric said it really well.
Don't um don't lose yourself on the way
to the top. Warren Buffett said um
there'll never be a better you than you.
So great leaders again it's those four
interior empires working on yourself
knowing what what you want to stand for
knowing what you want said about you on
the last hour for your last day. Knowing
your core values your top five core
values knowing those knowing your
weaknesses knowing your strengths. I
mean a lot of leadership talk isn't
about that but starting with your
character and your self identity that is
really important for a leader. I'd say
the second thing for a leader
would be well getting big things done.
You know, you mentioned it in the
introduction is like f ferocious like a
warrior when it comes to execution. Like
great leadership is less talk and more
do you know? I mean I it doesn't really
matter what the chatter I mean it's all
about execution, implementation and and
application. So they get things done.
And we live in a world where, you know,
we pull out the phone, people, I'm going
to get this done and I'm going to get
that done. We say to people, oh, I'll
send you a book. It doesn't get done.
Even worse, it's we lose selfrespect
from the promises we make to ourselves
that we break. That's where it all
starts. Like it's so, you know this,
it's so important your your income, your
impact, your relationship with
creativity, productivity, and the world.
It all comes down to your relationship
with yourself.
So that would be the second thing about
leadership. It's like execution and
don't break promises. And the third
thing I'd say, um, you know, be crazy.
The great leaders are insane. And I say
that they're insane to the majority. The
great ones are all misfits and they're
all weird. I mean, the very nature of
being a disruptor and a leader means
you're not a follower. And if you're not
a follower, then you're not buying the
Kool-Aid that society sells you. If
you're not a follower, you're not like
this all the time looking for likes. If
if if you're not a follower, you dress
the way you want to dress. If people
criticize you, yeah, they criticize all
the great ones. Critics are nothing more
than dreamers who got scared and never
got off their chairs and got back in the
game. So, you've got to be willing to be
to 5:00 a.m.
Weird. Who does that? Why not sleep?
Leaders have to be willing not to be
followers.
Well said. What drives you so hard to
keep doing this after you've had the
kind of success you've had to keep
coming back to this and keep pushing and
the touring and just like going after
it?
Be Tom because we live on a tiny planet
in a galaxy with trillions of other
planets.
So on our little planet, we're actually
it's a core philosophy of mine. We're
brothers and sisters on a little planet.
That person, that homeless person was
someone's
dreams at a time, the person in the
restaurant or the hotel who it's very
easy if we're numbed out and not awake.
I mean, that's someone's father or
mother.
And when I look at most people on the
planet, it's no judgment. I just I see
people who are they're in scarcity
versus generosity. I see so many people
saying, you know, when I was a kid, I
had all this creativity. I don't know
where it happened. You you see it every
day. You know, you have all these
people, I want to build a business. Oh,
I I oh, I guess I can't. It's psychology
of can't versus mentality of
possibility. I see people in pain. I see
people playing victim. I mean, wouldn't
you agree most people on the planet at
some form or another, whether it's with
their creativity or their prosperity or
their personal lives, they're they're
stuck in victimhood.
And I know I know mindsets. I know
rituals and routines. I have systems.
And it's not just go out there and live
your dream and be happy, happy, happy. I
mean the book shares
most of my a lot of my methodology. The
twin cycles of elite performance, the
9090 one rule, the second wind workout,
the two massage protocol, the 2020 like
these have worked for my clients for
years. So I have the information to
serve.
You have the information to serve. How
can we see people stuck when they have
such glory and nobility and decency
inside of them? How can we allow that to
happen? We have a responsibility. We all
have a responsibility.
You said that everybody should have core
values. What is what are some of your
most deeply cherished core values?
Service above self. In other words,
contribution, impact, service. Number
two, family. I mean, if I could be a
tenth of the human being my two children
are, I'd be a I'd be a I'd be amazing
family. You know, I I've worked very
hard, but I've really worked hard on my
family, too. Even trying to be a great
son, a great brother, all those things.
Because we all know to get to the last
day of your last of your life and say,
"I made a lot of money and I got a lot
of likes and I sold a lot of books and I
impacted a lot of people and your own
family never got to know you." That's
heartbreak. Third value, I'm I'm an
aesthet,
you know, that's why I love Los Angeles.
Like we were coming over here and it's
like there's flowers, you know, it's
whatever time of the year is there
flowers everywhere, you know. Um, so I
love beauty and art and food and people
and sunsets and that's why I love Rome
so much. Now the fourth value would be
um vitality.
You know, I really do believe that the
the one of the keys to legendary is
longevity. I mean, I want to live till
177. I want to, you know, I right. I
mean, I'm biohacking and I'm resting and
I'm doing the two massage protocol and
everything possible so I can be rocking
my craft and serving as many people as
possible when I'm into, you know, I
mean, one of the things I'd say is you
never want to let an old person anywhere
near the inside of your body, right?
Because and we could get into
epigenetics and the fact that we have a
chronological age and a biological age,
but vitality is important. And then I
think the final core value is lifestyle.
You know, we can serve the world and
that's very important. I know to both of
us, but I want it's life is ultimately a
really short ride. And so I want to
really be around only people. I mean I
am focused. I only want people in my
orbit that bring me joy or feel my joy.
I only want to do the pursuits in my
business and career and life that bring
me joy. And I only go to places where I
feel joy.
That all makes a lot of sense. So,
you've brought up a couple of times now
the biohacking part. So, going into the
health set, let's talk about that. What
are you doing? Um, you got fasting,
you've got the obviously the exercise,
you've got sounds like the massage to
massage protocol.
Um,
walk us through what you do to care for
yourself to make sure that you hit that
177 number, which I like. It's it's very
far and it's very specific. So,
Um so yeah fasting a lot of writing the
book I was in fasted state and for me
the way it looks
are you doing intermittent fasting?
Yes but I want to get to 36 hours and
then I want to go beyond that because a
lot of the great creatives and mystics
so for me it's um my last meal might be
at 9:00 but I won't eat until 4:00 let's
say the next day when I was writing a
lot if the book was written in Rome I
would get up and have two cups of coffee
because coffee is a health drink.
awesome antioxidant, magnificent
cognitive enhancer.
And plus, I'm in Italy, you know, drink
coffee. Um, and then I just, you know,
I'm at a hotel that allowed me to have a
tight bubble of total focus, so zero
distraction. And then I go into that
flow state and I would just work on the
manuscript in fasted state. And I saved
a lot on grocery and food bills. Just
imagine it. You know how much time how
much time we spend even eating.
Yep. And I'd actually so and then it
would be like three or four o'clock I'd
be in flow. I didn't even know where the
time went. And then I'd ask, you know,
call the hotel front desk, can you clean
my room? I'd go out to the streets and
I'd regground and have something to eat.
So basically, it would be at least 18
hours without food and then I'd have the
the window of eating uh where I'd, you
know, eat healthily. I'm on a
Mediterranean ketogenic diet and that's
how I do the fasting and nutrition. I
just I know by my energy level and by my
mental focus when I'm in ketosis
um rest there like I said there's a
whole chapter in the book on the
essentialness of sleep
and and the the key piece is this a lot
of business builders a lot of creative
performers a lot of great ath lot of
athletes think that it's work harder to
achieve more well that's been debunked
by science is we all know that we are at
our best creatively, productively and in
terms of our performance when we
experience intense burst of elite
performance and then we make the time to
recover. I had a person at one of my
events recently, he worked with Usain
Bolt and he said Usain Bolt told him, I
sleep 50% of the time.
Wow.
To allow the training to take effect.
So,
I I run these cycles of intense
creativity and productivity and I've
learned to really rest. I take naps.
I've done it since I was 18.
And recovery is very important in terms
of meditation, visualization, or
whatever.
All right. I could keep going with you,
but we have to get you out of here. So,
before I ask my last question though,
tell these guys where they can find you
online.
Sure. Um, well, anyone who's interested
in the 5 AM Club book, it's on in the
bookstores, Amazon. It's on Audible.
Anyone who also can't find it, it's at
the 5 a.m.club.com.
And I think it's important to say a lot
of books um they don't have a support
system. And I really wanted to serve
people and really help. So, at the end
of the book, there's actually a 66 day
because that's the amount of time
according to University College of
London to install a new habit. There's a
66 day online digital course for free
where I mentor people via videos to lock
in the 5 am club habit. And it's also
important every very important to me
because every uh the royalties from the
book um a percentage goes to helping me
fight leprosy.
Wow.
Um yeah, a lot of people don't know
about leprosy and I'm I'm ferociously
committed to helping reduce it um as
well. And then I'm on Instagram
atroensharma.com,
YouTube, uh, robinsharma.com. Yeah. So,
perfect. All right, last question.
What's the impact that you want to have
on the world?
I want to remind people of who they
truly are. And when they see Nelson
Mandela or Oprah Winfrey, they say, "Hm,
they did it." But legendary is simply a
testimony to ordinary people who thought
differently, felt differently and did
different things and thereby
became who they were. And if they can do
it, I can do it if I go all in. I want
to get that that message out even more.
I love that. Guys, if you want to go
allin, let me tell you, dive into this
man's world. Like I said, he's written
20 plus books. It is absolutely
extraordinary the way that he's able to
weave information into narrative. He's
been at this a very long time, touching
high achievers, figuring out how to make
them even better, and he's able to
distill that information, package it up,
and make it usable to everybody else. I
think that he's really one of the most
incredible minds in the space. You will
not regret diving in and seeing how much
of that information you can extract and
put to use in your own life. It will
change you if you let it. All right, if
you haven't already, be sure to
subscribe. And until next time, my
friends, be legendary. Take care,
Robin. Thank you so much, man.
This is what we want in our lives. This
is who we are. And that's not a
judgment. It's just right in terms of
our level of personal development. And
then I my epiphany was if I dedicate
time every day to personal development,
I will gradually become a level three
and then a level four and then a level
seven. that eventually if I become a
level 10