The MOST IMPORTANT SKILL To Learn For The FUTURE! | Mark Zuckerberg on Impact Theory
1N04_EHprO4 • 2022-05-09
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Kind: captions Language: en i always believe that like if you think that something is going to be important find a way to start working on it there's only so much that you can really learn by thinking about something in the abstract you you really learn by like putting an idea out there and seeing how people use it mark zuckerberg welcome to the show thanks for having me i'm excited to be here dude i'm very excited to have you so as i was saying before we started rolling i am obsessed with the metaverse and about a little over a year ago we pivoted our company to be entirely focused on web 3. i don't use the word metaverse a lot just because i worry that it's quite a ways off but the core principles of what you're doing i think really align with my vision of where this goes anyway and so looking at the massive investments that you guys are making into the space it seems like a no-brainer that you guys even though the metaverse obviously will be built by a lot of people that you guys will be arguably the largest individual contributor there's a lot of parts and pieces though so how do you think about the metaverse what is it and what are the steps to make it real yeah so the way i think about this i mean i think you're right i think the metaverse and web 3 are related concepts but are also distinct the metaverse i think of as an immersive internet sort of the the next chapter of the internet after the mobile internet the successor if you will um there's always a platform that comes next and i think that the metaverse is is going to be that and i think that the defining characteristic of it is that you'll be able to feel like you're present with other people in it and if you're designing social interactions and and kind of uh platforms for people to to interact with each other which is basically what i spend my life doing um the ability to help people feel present with another person and all that goes into that right it's you know feeling like you're there feeling like like you can see people's expressions clearly like you can make eye contact like you can um kind of physically interact you know hear where they're coming from spatial audio you know be able to express yourself in three dimensions all of these things that go into a feeling of presence i just think it's going to deliver way better social experiences and a feeling of togetherness than any other technology that we've had before and we try to kind of simulate that on phones and other screens that we have you know we're doing this you know and right now and i can i can see on a screen it's it's not you sound functionally i can i can see your face so that's nice but i don't think you know neither of us is under any illusion that we're we're um you know we don't feel like we're together um so i just think in the future whether you're in virtual reality or um augmented reality and you know maybe we do a version of this conversation in the future where you know i'm a hologram on the couch next to you um and and you can see that through your glasses um or or any of the other platforms that are getting built i think that's just that's going to be just unlock a lot of new social experiences and then on top of that you're going to be able to do all kinds of new forms of entertainment new types of hanging out more physical types of computing like things around fitness that don't really make sense on mobile phones um or or computers today and i think it's going to transform work too right so just be able to walk anywhere you want and snap your fingers and have your perfect workstation up and then if you want to collaborate with someone they'll kind of show up as an avatar or a hologram next to you and you have that too so um so that set of things is um is how i think about the metaverse and um and i think you're you're right that we're certainly investing more than anyone else is in this um there's a lot of science that needs to still get solved a lot of this isn't just you know engineering questions around all right let's go build stuff over the next few years they're actually unsolved questions that need to get worked through and we have kind of hypotheses on how that might work but for a lot of the hard questions we have you know five six seven teams um you know trying to take different bets on it and we'll see see what works um so that's an important part of it i do think that that will end up being an important contribution to the whole field and i'm excited that we're doing that there's a builder in the space and the space is moving so rapidly i'm constantly asking myself am i focused on the right piece so as you develop these you know six or seven teams how do you decide which problem you're going to tackle so obviously you're starting with your thesis you're about bringing people together so presence plays a huge role for you but like how did you decide how to balance vr versus ar or ai like how how do you know in what order to attack this multitude of problems yeah i i think that that's a a really great question um and you know we're taking a fairly first principles and maximalist approach to this of um basically saying what are all the things that we think need to exist um in order to build this software experience i mean at the end of the day we we are a um you know software company we build technology that helps people interact with each other that way but you know we feel like we've run into all these limits in terms of what you can do on a phone or on a computer or just a flat screen um so from that perspective i think that these immersive platforms for hardware around virtual or augmented reality are going to be really fundamental and then there's all these different technologies that need to be advanced there so in order to get holographic displays i mean no one's built anything like that before you know with with the um you know the level of quality and kind of field of view that you need and resolution much less in the form factor which is like a normal pair of glasses so there are just all these different parts of that that you need to work on so it's not just one problem at a time i think you know when i was getting started in building facebook you know 18 years ago when you're a small team i think you you do things one thing at a time um you know now if if i just say what is the the part of what we're doing that's the most important it would it would probably be the social platform work the horizon work that we're doing and the avatar's work to help people express themselves but fundamentally i don't think that that stuff will reach its full potential without also a lot of um invention that needs to happen in virtual and augmented reality to be able to experience this so we're also working on display technology and um and you know things like eye tracking and face tracking so when you're in vr you can actually make eye contact with someone or when you when you smile or you know move your your face around that gets translated to your avatar automatically and those are things that are going to be in the the next vr headset that we're releasing or hand tracking so we don't have to you know carry controllers around with you everywhere that you go which i think is um no controls are good for some things you know just like how on your ipad you have a stylus it's good for precise input but i don't think we're gonna you know in in the future version of your glasses that you're wearing where those can produce holograms and augmented reality i assume you're not going to be carrying around um uh controllers with you all the time right so so you need some combination of a kind of hand tracking um which is you know advanced it's you know some combination of ai and computer vision um to basically be able to in real time track where each of your fingers are and be able to interact that way but there are other types of inputs too because you don't also want to walk around through the world and kind of have your hands in front of you all the time um so we're working on stuff like these neural interfaces where you just have this wristband i mean this i think is actually one of the wilder things that we're that we're working on where um and there are a lot of we could go pretty deep on neural interfaces if you wanted to i mean there's a there's there's a whole different ways that you can you can kind of get at how can you make it so that your your mind can kind of speak to a computer the solution that we've sort of come to is um it's called emg and you do it on the wrist which is that the basic idea is that you know we all have extra motor neuron pathways to communicate from our brain down to our muscles right so they're actually all these different pathways that you could be using to communicate to control your hand but they're redundant or unused for different reasons and you can train yourself to basically use them to communicate to a a wristband or a computer typing different letters or different things like that so eventually you'll just kind of have this little thing it looks like a little fitbit or a wristband and and and you'll be able to you know type quickly by you know barely even moving your fingers when they're in your pocket or something like that so there are all these different things so it's you know going back to your question i don't think it's just like one thing or another it wouldn't be that useful if we made a lot of progress on on holographic displays but then you had no way to tell the glasses what you wanted to do um so it really is this um this pretty open-ended thing which is you know why where and why we're investing you know 10 or 15 billion dollars a year in this at this point that's so crazy just like the internet changed the world forever web 3 is going to change the world forever as well and if you're interested in learning about the blockchain cryptocurrency nfts and what all of this actually means and how it's going to make for a brighter future i have created web3 university to teach you exactly what's going on and make sure that you aren't left behind registration is free everything is laid out in sequential order so even if you aren't fully sure what a blockchain does or why people are so excited about all of this then you can go through step by step and you'll be well prepared to get started you can go to web3u dot io to register it's completely free and we'll be updating the content there regularly as things change i'll see you guys inside take care and be legendary peace i'm just i mean i'm grateful that we know that the the social media and social networking business that we have is um you know is that sufficient scale that we can fund all these investments and this you know wild and futuristic type of work but i don't know honestly i wish more companies did that right because there are a lot of profitable companies in the world and i'm just glad that we can kind of keep on innovating on the core social network part of what we do but also kind of funnel a lot of that into helping to hopefully define the the next generation of um of what computing and social interaction is going to be no i totally agree especially about the idea of hey it'd be wonderful if more people did it i think there's a couple you know things going on here so one if we step back even just trying to give a really succinct definition of what the metaverse is i think it's very hard and the reason i think it's hard and i'd love to hear your feedback on this but the reason i think it's hard is that when you talk to somebody who's really visionary in this space what they end up keying into is that the virtual world sheds the need for obeyance to physics you can do anything you've talked about you know you won't need a tv a physical tv anymore because i can just project a screen that will appear as if it's on your wall or it could surround you or it can start being on your wall and then surround you and so we're no longer beholden to what we can mount on the wall what can be manufactured in the manufacturing space and so when people talk about this they start with okay we need glasses and we have to you know make things smaller so that they fit and they end up talking about you know eventually we're plugging into your brain in some fashion whether it's you know on your wrist and just reading the electrical signals or actually doing like a neurolink style thing so to to begin to narrow it down because what i what i know in my own business is eventually i have to translate that grand vision into what i'm going to do with the next 15 minutes and so as i look at where you guys are going and you've broken things out into product lines obviously keying off of the mission of helping people communicate and connect better but you have a lot of different strategies that you're pursuing so i want to start to understand like what are the the near-term horizons and then i said there were two things the second thing is and we'll take these individually but the second thing is overwhelm men like i i want to spend some time later in the interview just talking about how the hell you look at this massive problem and figure out one how to sequence those 15-minute blocks so that you're actually doing something intelligent with your time not being overwhelmed when the world's like this is never going to work mark you're crazy so starting with the first one for a second how do you begin to um what do you think is the nearest term what's going to be the first one to pop is it horizon is it ar glasses what's going to be that that immediate thing that hooks us yeah sure but even before that just to you know you you made this comment about how it's hard to define what the metaverse is i mean i would just offer my definition of this is in an immersive internet where you can feel a sense of presence with the people who you're with and the the things or places that are that are around you um i'm gonna push on one word in that definition that i think will help people yeah sure internet what do you mean like when you say an immersive internet meaning that everything's interconnected that i can shop i can talk to a friend i can listen to music or something else well i i mean that is in the sense that you know we have this mobile internet today that you can access from phones wherever you go but the way that we experience the internet today is that you're looking at it right it's on screens in front of us and i think that this next generation you're going to be in it right so instead of basically looking at a document um you know maybe you'll have a hologram in front of you that has a screen and um and and you're going to be able to be editing it with someone who's sitting next to you and it'll feel like you're in the scene rather than you just kind of have have a phone or have a computer and and kind of the internet is something that's on a screen in front of you you're going to be immersed and present with the people who are there right so at the point where you're at your dining room table and someone has a hologram next to you are you looking at the internet or are you kind of in that scene at that point i think that that's the sense of presence that i'm talking about and then all this other stuff about breaking down physics um i think comes from that but this the sense of presence is really the fundamental defining characteristic of the metaverse i think it's you know the and and that is i just think in our in our personal interactions um that's the thing that just creates a lot of magic and it is so unique compared to every other form of communication that we have so i think having a computing platform that can deliver that is just really meaningful if you know the vision of what you're doing is to try to help people connect better so you know going going back to your question around you know what pieces are we gonna see first i i think you know it's it's an interesting question in that i think when you're kind of a startup you're framework of doing something for 15 minutes then doing something for 15 minutes after that i think that sort of hyper prioritized serialization is the right way to think about things i think somewhat of the art of running a larger enterprise is parallelism and being able to do a bunch of different things so i think that's that's been a big change in terms of how i think about running a company or what we're doing that i've needed to adapt to over time because there is something that's just really fulfilling about being able to do a thing and then get feedback that it's done correctly and then then kind of go do the next thing and whereas parallelism it's so abstract you're like working on a handful of different things and they're each sort of on a longer time frame and you don't necessarily get as much feedback um so you need to be a lot better about finding signals that show that the work is either on track or not so you can say hey this one's not going well i need to go check in on that um in terms of you know what are what are people going to see first um the quest vr headsets are getting quite popular right so that i think was the first thing that we shipped as part of reality labs that has had some mainstream success and it's not as big as you know phone or or you know computer yet but um but you know the jump from quest one to quest two in terms of sales was very big we're going to continue um shipping devices at a pretty fast cadence um the the basic way that we're thinking about this is we want to have a uh like a basically a consumer device um you know in the price range of where quest one and in quest two have been then we also want to have a work device uh basically something that will eventually replace your laptop or your workstation at work where you'll be able to do productivity in it or if that gets to the experience of like you're at your desk and you can just kind of open your your arms and get your kind of perfect workstation get the as many screens as big as you want laid out um collaborations that way you can kind of feel like you're there with people you're working with and they can either show up as avatars or holograms or you know one of the screens in vr can be screened access zoom and you know people who aren't in vr can basically just show up on your desk or at the head of the table when you're in a conference room meeting with um with other people in vr so i think you're gonna get productivity collaboration um a bunch of that kind of stuff so you're gonna have this consumer line for vr and you're gonna have this work line we're gonna ship the first version of this work line later this year this is basically what project cambria is i talked about it at connect last year it has a lot of new features in it from you know color mixed reality to eye tracking and face tracking like we talked about before for being able to make eye contact and have your facial expressions just translate to your avatar automatically so i think there are going to be a bunch of things that are a big step forward but i think the bottom line is you kind of need to because um i think the a person who's going to use the device mostly just for hanging out or playing games i don't know maybe they probably wouldn't want to pay necessarily a thousand dollars for a device but if you're replacing your workstation with it then you know i know a lot of companies would be willing to pay that amount or even more to to have something that increases you know i mean if if if i could increase the productivity of every engineer at our company by two percent that would be worth a lot of money right so you're just gonna be able to pack more technology into that and then we're kind of gonna alternate where you know one year we'll do the consumer version then the next year we'll do the work version and then the next year we'll do the next consumer version and so on so that's kind of what you're going to see on the on the vr side in terms of metaverse software horizon is really i think that that's we're putting a lot of energy into that and horizon is really starting to get quite built out the creator tools are starting to get a lot better and now a big part of the focus is going to be just growing the community because if you're if you're building a social tool then obviously having people there is is an important feature for that once it's at a certain level of maturity so you know we're going to focus a lot for the rest of the year of not just having it on quest but also making it so that you can jump into a world and horizon from facebook or or instagram or when you're in a a uh a video call on whatsapp or or messenger you know it's it doesn't just need to be a a kind of uh video call with your camera you can sort of be embodied as your avatar and and be in in a virtual world and horizon interacting with people so i thought those kind of experiences will be pretty cool too and because a lot more people have phones than vr headsets now um for the for the foreseeable future um i know that's going to be important for getting that off the ground but that's that's a big next step too and i would i would guess that over the next you know 12 18 months we'll see really quick growth um in the horizon community and and for creators and i'm pretty excited about that and then on the ar side um you know we shipped this the ray ban stories product um partnering with with luxottica that was sort of the first smart glasses product and we're basically taking two approaches on ar we're basically trying to say take a normal pair of glasses at a reasonable price point and on the one hand put as much technology as you can into it so for ray-ban's stories first version we were able to get cameras and um and speakers and microphones you can you can capture photos and videos and you can take phone calls on it you can go for a run and listen to music with it and you have an assistant in there um and then you know for for whatever we do next we'll try to you know pack even more technology into it while keeping a kind of classic form factor and a good price the other approach that i think is helpful to take is basically starting from what you're really trying to build with with ar which is okay you don't just want cameras in it you want holograms right so um for that you need like a a kind of laser you know projector that's in the the arm of the glasses and then you need you know the holographic wave guides with big field of view that can basically show uh you know whether it's another person like like we've talked about maybe a future version of this we're doing this where you're a hologram on my couch or i'm a hologram on your couch but in order to do that you want a pretty wide field of view you want that to be in a great form factor that's a lot of new technology that's i mean it's just a lot to pack into glasses that are maybe five millimeters thick you know basically a projector wave guides computer like a chip um you know batteries microphone red speakers um tools to basically cameras and sensors to to be able to do hand tracking things to have and understand where your eyes are and where you're looking so we can render things correctly just it's just a ton of stuff so the first version of that i think it's you know maybe it's not going to be quite as small as the smart glasses or quite as affordable but i think over time these two things are basically going to converge until you have one set of products there so you already have the smart glasses at some point in the next few years i i hope we'll we'll basically have the first kind of full ar glasses and then it'll just be this race to combine those together but that's sort of the road map um i don't know long answer question but um but that's that's a you know a lot of what we're building on makes sense now so one as somebody who is so i'm as an entertainment company i'm approaching all of this from i need the problems you just listed to be solved i don't have the budget to solve them very happy that you're in there solving a lot of these problems now i have a thesis right now about where i think nfts fit into all of this that right now i feel a bit like an outsider i'm certainly not the only voice but i feel a bit lonely i want to run it by you see what you think so right now i think nfts are being treated by a lot of people as a financial vehicle and it's primarily attracting the attention of people that treat it much like they would treat an investment or a stock market portfolio and my thing is that it's a signaling molecule and that it's never going to go where it needs to go until we can get past the where you know the vast majority of the energy is financial in nature and so the way that i look at it is it becomes a you hold things in your wallet that signal affinity to me as the creator right so if you come into my what i'll call a metaverse archipelago my little island which i'm hoping you'll deliver the apis that we need for people to bounce around which i think is absolutely critical but for now you're going to be in my little corner of the metaverse but i can create experiences which is how we think of it and the nfts cue me as to what experience you would want so maybe you bought a t-shirt and it has like we have one of our shirts has a heart symbol on it my wife and i actually teach a class on relationships so if you have the heart symbol we can give you a custom experience where we've motion captured ourselves you can come in hear us talk about it ask questions whatever and somebody that doesn't have that shirt is not going to see that experience or if we partner up with we're fiendishly trying to partner with different anime companies and so if you have one of their nfts that now unlocks access to an island let's say within our space and so we look at the the nfts as a way for you to signal and then obviously as this gets more complex and people have a thousand nfts in their wallet that we've got ai that goes in and goes okay people that have these three nfts like this kind of experience they stay longer whatever and now you can create something is that how you guys are approaching nfts i know that you have some pretty big plans for nfts yeah so first let me just say that i really agree with your point around expression you know i think where our whole thrust as a company is around helping people connect and communicate so we tend to think about these interactions that people have as i mean part of communication is you're exchanging information but a lot of it is just signaling and expression and saying something about yourself and you're trying to find like-minded people and form communities and express your values and i just think we have such a deep need to be understood as people and so much of what we do from you know how we communicate to you know what our hair looks like to the clothes we choose to all this is goes towards sort of expressing those values and and what we care about and what type of communities we're a part of i think that there's no reason to think that that will be any different in um digital spaces right that that's a lot of what you know early social networks started off as and and i think that they've become more sophisticated in terms of helping people express and and share the expression that they want um but when i think about nfts in the metaverse i think you know people are gonna if you're spending a lot of time um you know whether it's working in vr if a fair amount of your meetings now are are kind of happening in in virtual reality in the metaverse or you know as a hologram you know sitting there with someone then you're gonna care about what you look there and um and you're probably not going to want to wear the same thing every day right so you're probably going to you know have a collection of clothing and digital objects just like um you have clothing in the physical world and um and you're going to want that clothing to be meaningful and express something about you so you're not just gonna want to be like generic like a lot of these early systems okay what what what color shirt do you want but you know which designer made it which creator made it that's going to be meaningful and i think that that needs a whole format for commerce and i think nfts are going to be a really important part of that and then of course the other part of this is around interoperability and if you buy a shirt or a sweatshirt um you're not just going to want that to work in one app you're going to want to be able to go to another place and have it work too um it would be pretty annoying if um you know your your whole kind of physical wardrobe um i mean i i guess there are some parts of this it's like i don't want to wear a suit most of the time but i guess if i'm going to meet with someone in the government i do or something like that but um but in general for the things that we want to express about ourselves you kind of want to be able to do that in um in in you know wherever you want so interoperability is important and i think nfts and the blockchain will hopefully unlock that what do you think about when people push back on that and they're like look you you're never going to be able to bring a game character from one game to another um how do you respond to that well i mean i think it's probably pretty extreme to say you'll never be able to do that i think look i think it is true that some things only make sense in one context or another right for example i'm not going to be a person who wears a suit casually i mean some people do that but um but you know like i was just saying i will do it if i'm going to a formal meeting but it is true that like that's a context that only you know makes sense for me is part of what i do similarly if you're you know if you're playing a you know military simulator game and you're you know someone who is sort of in all this military guard it probably won't make sense to to kind of um to bring that into some other experiences that you have but it's a pretty big leap to say that just because some things won't transfer between experiences to say that nothing will um and i think it's really important to build out the infrastructure in the rails so that way developers can have things transfer between if they want to so okay maybe if you're building like a military game um you don't choose to let people wear casual clothing you say okay you have to be dressed as a soldier fine that's the choice that the developer the designer can make but i i think in a lot of experiences especially social ones where people are getting together and want to express something about themselves you're going to want these things to transfer and i would imagine that if we make this pretty easy for it to be interoperable then a lot of developers will choose for that to be the case even if not everyone does yeah i mean there's there's a lot of information i think um sorry an infrastructure that needs to get built just to get to this place where the default for developers is that they can easily enable that interoperability and that's one of the reason why we're starting building for nfts not just in our metaverse and reality labs work but also across our our family of apps and i mean one of the new things that i wanted to to announce and share today is um we're starting to test digital collectibles um on instagrams that creators and collectors can display their nfts and you know a huge part of this i think it goes back to what you're saying it's about expression right and saying something about yourself what do you want on your profile what's the collection that you want to show um you know maybe there's a financial component about that and that you know people bought these things and maybe they want to sell them at some point but a lot of it is about expression and certainly in the context of a social network that makes sense so i'm really excited to start testing this um we're going to bring similar functionality to facebook soon too and then maybe to other apps in our in our family and um we're also you know going to work on augmented reality nfts basically 3d nfts that you can bring to instagram stories using spark ar so that's our kind of software ar platform um so you can put this kind of digital art into 3d spaces and um and kind of project it onto onto physical spaces as well so what all this sort of adds up to is you know for the foreseeable future they're going to be a lot more people using things like instagram and facebook and on their phones um then using virtual or augmented reality glasses maybe by the end of the decade that starts to shift but you have eight years until that so um so in order to kind of help establish some of this infrastructure so that way you know more people get used to it they get used to seeing it they get used to interacting with it developers get comfortable with the fact that hey this is really in a lot of different experiences so i can bet if i'm building something that people are going to understand what that interoperability is and want to be able to take things and bring them from one place to another i think just as kind of a whole ethos and norm of how this stuff gets built if we can start helping to push the world towards that now that's something that i think we should be working on over the coming years so that way by the time the the metaverse becomes this ubiquitous thing that that we all spend a lot of time in um it can be done in an interoperable way all right my friend i have a big announcement my incredible and talented wife lisa is about to launch her new book radical confidence in it she has managed to perfectly capture the process of how to go from feeling lost and insecure to taking control of your life and doing amazing things 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pre-order so act now then once you've done that we'll get back to today's episode all right guys read the book and get ready to be the hero of your own life peace out yeah man that gets really exciting for me so my obsession even though we're building something that i have referred to as a game-like experience my emphasis at least in the early phases is the experience side and i think the the big thing i want people to understand about the metaverse is it is a long walk to get there that will be done in these steps and so introducing the ability to bring an nft into your facebook or instagram story like that's one of those steps where that will be fun in and of itself so now i'm guessing but like i can imagine a world where people can edit that within they can get the character to move to dance to whatever they could change clothes and their story all virtually and but tied to the nfts that they have i could see a store owner modeling their own nfts that people could buy in their store you know doing some sort of swipe motion and their clothes change obviously that's pure speculation but that kind of thing like as that infrastructure begins to take place people focused on oh you'll never be able to bring one character from one game to another but you'll be able to bring them from experience to experience to experience and there's going to be so much that's experiential versus gaming yeah i mean for this first release we're more focused on digital art and digital collectibles more than clothes clothes have a lot of additional challenges for interoperability because the the clothing interacts with your avatar and your your body type and the physics of the environment and i mean we have whole teams just working on realistic physics models for clothing as you move around having it bounce appropriately and if you're designing clothing for one environment you also want it to behave consistently so there's there's a bunch of kind of open formats that i think need to get developed in order for clothing to really be interoperable and that is you know as you say a part of this longer journey towards getting towards the metaverse but the the part where i think is is quite possible to build out today is is around digital art and digital collectibles and displaying that on your instagram profile and and you're certainly right that this is this is just step one i mean it's a it's a test it's on the path um towards uh where we want to go but fundamentally we believe that this is going to be an important technological direction for the world and for the work that we're doing so you know i always i always believe that like if you think that something is going to be important find a way to start working on it there's only so much that you can really learn by thinking about something in the abstract you you really learn by like putting an idea out there and seeing how people use it and and then we'll we'll get feedback on what we should build next and we'll just keep on keep on iterating on this and you know like a lot of stuff in web3 or probably any area of development you know it's not the first or second versions that end up being the biggest thing that you do it's it's you know by the time you get to v3 or v4 and you've gotten a few rounds of feedback that things can really blow up and be um and be a lot more meaningful so you know we're committed to this we're going to keep focusing on it um and it's it's i just think part of an important technolo technological direction overall do you guys have anything on the roadmap that would allow people to like in a facebook group use an nft as a gating mechanism so you can only be in this facebook group if you have this nft yeah i mean that's that's certainly i think gonna be an important part of this i mean nft is as a mechanism for proof of ownership or proof of authenticity um you know people already experimenting with with this on with a bunch of nfts outside of our our services and and um yeah certainly i think that that um that seems like one important use case to support over time so yeah and i did mention that we're starting on instagram i mean the news today is that we're i've been talking about how we've been building something today we're actually shipping it right and getting started with that so that's exciting it's um and it's always fun to go from talking about something and building it to getting in front of um of of real people and getting feedback um but um but yeah the facebook integration is is coming soon and i think i think use cases like what you're talking about are gonna be pretty important there i think that they're probably useless for that with an instagram too not just not just facebook but but i think groups is is one where that would make sense yeah i think people are going to be surprised when you really sit down and think about all the different ways that you can use an nft as what i call a signaling molecule that it it offers some instruction whether it's something simple like letting somebody into a group or it's something more complicated of show a video but only to this person or um if you have that you get this for free i mean there's all kinds of things that people can do and you know right now partly because of gas on ethereum and things like that you get people making like they want every nft to be worth a fortune but i think as people begin to rethink them and as they can be sold more affordably that a whole like world of options will open up in terms of how people can use this stuff now as i start thinking about that it inevitably takes me to ai and how we use ai to discern patterns as people have more and more and more nfts what's the role that ai is playing for you guys in what way are you investing in it well i mean ai is probably one of the i mean it's one of the technological trends that we see that continues to make even faster progress than than i predict on a kind of consistent basis so that's been really awesome to see and it powers so much of what we do i mean on the in the social network part of what we do um you know the ranking of what you see in facebook and instagram this is largely an ai problem i mean that's like a state-of-the-art um implementation there and our business ads showing you the the best thing out of the millions of possible ads that we could show you like what is the thing that you're gonna care about that's a big ai problem um keeping people safe on our services is is a big ai problem um within the metaverse i think there's a handful of these too so you know we talked a bit about avatars before and um you know i think people are gonna have a range of avatars right so on the one hand um you might want a photorealistic avatar that really like looks exactly like you do um for more formal meetings or um you know work or things like that and then i think we'll have more stylized avatars that are a little more expressive and fun but still on the on the spectrum of being an expression of of kind of your authentic identity and then i think there's this other dimension which is more about fantasy so i think you'll want a a maybe expressive cartoony style avatar but maybe you want to be a dragon one day um you know and so you have all these different use cases for for avatars and and kind of how these things show up and and and how you'll show up in these different experiences but now let's say um you know one of your favorite designers and creators makes a a sweatshirt that you love and you you buy it as a virtual good how is it going to work between those those different use cases well i mean i think one of the solutions is you can build an ai system that can help adapt the piece of content so that way okay here's what the sweater would look like on a photorealistic version of you here's what the sweater would look like on the stylized kind of cartoon version of you here's what it might look like on the dragon version of you um and i mean that i think is gonna be really powerful for the whole metaverse economy because now all of a sudden if you're a creator you just basically design the thing once and the ai helps scale it to how you want to express yourself in these different modes whereas without that um you know maybe um you know this is sort of a form of interoperability too because without that maybe the the designer or the creator makes one thing and you can use it for you know just your photorealistic avatar for example then it doesn't work for the others and you know if it's if it's less valuable if you can't use it in as many cases then you're probably not going to be willing to pay as much for it which means that now that the creator is either not going to you know have as many sales or people aren't going to be as interested in it so the ai i think is going to unlock a ton of use cases like this um i mean here's another example we showed this prototype of something called builderbot which is basically a helper for people creating worlds in horizon and the idea is instead of and we have this whole scripting language where you can be in vr and and you can kind of drag things around and lay out the world um the way you want which is pretty wild and fun it's like the first creation tool where you're like in the thing that you're creating as you're building it right so you're not you're not writing a script and compiling it and seeing what it looks like um or drawing something on a screen in photoshop you're like in it and building it but now with ai we also have the tools so you can just say okay put a tree over there um actually i want a tree can you maybe make that tree have more branches um all right maybe it's false so make the make the tree maybe the branches should be the the leaves should be turning red and yellow instead of green um it's like okay put a waterfall there well you know whatever however you want to design this thing being able to script it or or kind of put it together with your hands is one thing but also being able to use ai to just describe the world that you want to create and have um an ai help build it do you have to load the assets or can the ai actually construct the trees the clouds the whatever um i mean i think over time it'll get even more generative but i mean there's a whole road map here as well right now we're mostly focused on okay it knows a certain number of things and and we want you to be able to express those but i mean in one of the demos that i did i was like all right here put some clouds in the sky it's like actually make them cumulonimbus clouds and like new you know it you know we were able to make it so that it kind of had a sense of what that that was and it and it made clouds that that were that were accurate to that so over time um i mean obviously it's going to know what the concepts are but being able to be generative even for things that it it doesn't have you know texture for or something like that i i do think is where we want to go with that but there's there's a long road map on that on that too how do you think about ownership and all of this so even as you were describing that scenario where the the ai if the ai isn't procedurally generating it can people create items that they contribute to that but they put a price tag on it like how do you think about that that seems to be in web 3 people that are hardcore web3 they love themselves some decentralization and they definitely love ownership where do you come down on those two really big ideas yeah i mean one of the things that we're working on for horizon is basically the ability to just import anything um that you make outside and have have an asset store around this that that people can exchange or buy things and um i think some people are going to want to just help create an open source set of assets um just because they want to see the community thrive and they they want there to be a good set of basic stuff um you know as a company we're also incentivized to put a lot of general stuff in there so that way people have good building blocks when they're building a world that they can that they can use so we're investing many millions of dollars just in in kind of basic um kind of open source free content creation as building blocks for these worlds but look i mean a huge part of the goal is to enable creators and to grow the metaverse economy and in order for that to work um people need to be able to sell things right and um and and that means that you you need a sense of ownership um so we're we're absolutely going to be very focused on that i mean we have this goal where we're not going to build the vast vast majority of the the worlds that people build um or use in in the metaverse so someone has to and the people who are doing that need to be able to make a living doing that so they they need to you know whether that's um you know designing things then selling them or designing experiences and then having people access them for free but then um you know being able to sell experiences within that there are all these different business models that i think will be possible but fundamentally if we're going to be able to support millions of creators making a living helping to build out the metaverse then then yeah i mean i think this concept of ownership and and the commerce that that enables is is just going to be really critical what about decentralization so obviously it's a mixed bag for the web3 community as like this sort of renegade pirate attitude starting things up to be working alongside of really established companies and how do you think about that tension and yeah how do we navigate that forward yeah i think any movement like this has people who are just very ideological and then people who are more practical um as well and and look i think every version every evolution of technology so far has had some things that are centralized and some things that are decentralized there's an equilibrium between those so i think the idea that you're going to get to some world where everything is decentralized and you don't have any large companies that are playing any centralized functions that seems highly unlikely to me but what i do think you know there's this old saying that there are two ways that value gets created in the world by bundling things and by unbundling things and it's um and i do think that what we're seeing is web 3 through decentralization means that things that were previously bundled or bundled as maybe another word for centralized can now be unbundled or decentralized which i think frees up space to maybe take some things that were chaotic before and now do and now centralize things in different ways while having other parts of the ecosystem be decentralized and basically express different values um that may be more relevant for for where society is today and the needs that people have so i i certainly think that we're we're going to see decentralization of a bunch of things um but i mean i don't know here's another analogy
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