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you don't want to just not save any
money you got to be strategic with it
there are three reasons why you should
be saving money you save money for an
emergency save money for a big purchase
want to buy a car you want to buy a
house you need some cash to do that save
money for an investment if you're not
saving money for one of these three
reasons you are saving your money the
wrong way and your savings are literally
making you poorer each and every day
while your friends were spending their
money at a party you're spending money
on building a business right like that
fundamental difference of spending it on
fun that goes away or equity in this
case your own company is a world of
difference so I just want to Anchor
everybody back around to those like
money habits you've got what all my mom
would have called pissing money away
right literally an alcohol you're just
pissing that money away um or putting it
into something that's going to go to
work for you in your case it was a
business it was real estate yeah if
people can just grab that fundamental
difference like of hey start thinking
about the world in this different way
there going to be a huge step forward
and it's all a learning process because
I don't drink I don't smoke I never
drink but for me it was the only it was
it was a hustle right it it was the only
way that I knew to kind of start making
some money um and so it it's how you
start and you learn and each one of the
things that you kind of do you're going
to learn something new and you're going
to be able to apply that to the next
thing and it really is that shift you
know I call it the minority mindset
thinking differently than the majority
of people because it's it's doing
something different most of us are
taught just to be consed consumers trade
time for money go buy cool things to
flex exactly and that's it we're never
taught to do anything else and I mean
think about the last time your teachers
taught you about the importance of
investing your money of they don't know
how to do it either exactly they
couldn't hope to teach me and and so
that's where you have to be willing to
go out of your way to learn how some of
these things work because if you don't
you're just going to be a pawn in the
system and it's very unfortunate it
sucks and you know this is where I'm
trying to help provide that education
because these are things I never grew up
learning these are things that I wish
somebody would have told me uh you know
I've see I see it in so many
people I used to guest teach in Detroit
public schools whoa and you know these
are good kids from rough areas a lot of
times don't have two parents in the home
sometimes don't even have a parent in
the home there were some kids he didn't
have or his mom is not around he was R
raised by a gang uh just because there's
no parents and so they provided him
shelter and it's crazy because
you get stuck into a system a cycle
because you don't have any way of
learning or seeing anything else and you
know like one of the first times I was
there I asked the kids how many of you
guys have a job most of them rais their
hand most of them have an income and
they're in high school right they're
going to school and they're working and
next question is how many of you have a
bank account nobody not a single person
had a bank account Jesus man so I was
like what so how do you guys what do you
do with your money they said we get a
check we go to the liquor store we cash
the check now the liquor store owner is
going to take you know 1 to 10% of that
check oh God and then what are you going
to do you're going to buy candy you're
going to buy pop you're going to buy a
bunch of dumb stuff on your way out and
now you're left with only half of your
check and now what do you do it's it's
this I like to call it Net Zero thinking
where if I have cash I need to spend it
I have $500 in my bank account I got to
make that zero if I have $1,000 I got to
spend it because we think oh my God if I
had 10 grand I would go on this nice
vacation if I had 50 Grand I would buy
this car we think in terms of is that
consumer mindset of if I have this money
I need to spend it but this is where we
have to break out of that and understand
what can we do differently and instead
of just spending all of this money and
it's much more difficult now because of
the higher cost of living but it's so
much more important now than ever where
you got to create this margin I call it
like an equation where you know your
your wealth is really you you take your
income minus your expenses and that's
equal to your Investments plus your
savings so you take your income whatever
money you make you subtract your
expenses your houses your your home your
clothes your car whatever your expenses
are and if you have some money left
either this money is going to be saved
or it's going to be invested well if you
have some money left you're already you
know doing something that a lot of
people are not doing you're more than
the majority of people right now I just
read a study yesterday seven out of 10
Americans across the board are living
paycheck to paycheck 50% of Americans
that are making $250,000 a year are
living paycheck to paycheck that's crazy
it's not how much money you make it's
what you do with the money you make that
is so important and so now if you have a
buffer you're already better than the
majority of people now the question is
what do you do with it well we're taught
save it save all of it so your
Investments are zero and your savings
you're trying to grow the thinking that
you're trying to you're going to become
wealthy but you're never going to be
able to outsave inflation you're going
to your savings are literally making you
poorer each and every day however you
don't want to just not save any money
you got to be strategic with it what I
like to say is there are three reasons
why you should be saving money you save
money for an emergency have somewhere
between 3 to 12 months worth of expenses
depending on your risk tolerance save
money for a big purchase you want to buy
a car you want to buy a house you need
some cash to do that save money for an
investment if you're not saving money
for one of these three reasons you are
saving your money the wrong way and it's
making you poorer each and every day now
you didn't say save for retirement yeah
invest for retirement you know you talk
about retirement the retire we're about
to face a a big retirement crisis
because traditionally retirement was
what people like to call a three-legged
stool you had your Social Security you
had your pension and then you had your
own Investments or your savings what a
lot of people like to do well pensions
are something you only read in history
books anymore they're a thing of the
past so those don't exist
anymore Social Security is running into
a very very very big dilemma because
right now now if you are you know under
the age of 45 the Social Security money
that you're paying isn't going to go to
fund your social security income it's
going to fund somebody else to retire
because the Social Security program has
much bigger expenses than income and so
it is on the path of being completely
dried up of just running out of money is
this because the younger demographics
are just a smaller cohort than the older
or there's a lot of reasons for it it's
how the Social Security money is spent
it's it's how many people are requiring
Social Security money how long people
are living for how long these Social
Security checks have to go out for a lot
of bad calculations bad investing and so
in the Social Security fund is now
drying up and so now everyone says well
I'm not worried about it because the
government can just print more money and
do bigger Social Security checks that's
what we're seeing this year we saw
between 2021 and now the biggest Social
Security raise ever is between 5 and 6%
something in that range which one is
already not keeping up with inflation so
yeah you got a bigger social security
check but oh no it's not buying you as
much as you could have last year but
then the second issue is just think
about that for a second if the
government is going to print more money
which means the FED is going to print
money give that to the government to
give you bigger Social Security checks
what does that mean you got a bigger
check great but now the cost of things
have grown even faster than the growth
of your check you cannot out print
inflation it it just creates more
inflation and so you know so you had the
pension that's that's essentially gone
for the vast majority of people Social
Security is not going to be able to fund
your retirement which leaves people with
the third stool which is your own
Investments now traditionally us say oh
I'll save some money save 10% of your
income that's not going to do it your
savings are going to make you poor each
and every day and the second thing is
you're
401k and you know it's a great start for
the average investor because now it is
like automatic putting a little bit of
money into some investment
however your 401k was never ever ever
intended to be your sole investment plan
the founder of the 401K even came out
and said that the 401K has gone to rry
it is a monster because now so many
people are hoping that they're going to
be able to rely on their 401k to retire
and that's not what it's intended for
and it will never be able to be enough
for you and so a lot of people have this
false hope that okay yeah whatever
Social Security will give me a little
bit extra but my 401k will take care of
me but that was never the plan and so
now what does that mean
your 401k just think of that like as if
you invest in your 401k your IRA that is
the absolute base your savings are not
going to do it this is where you have to
go and invest yourself and that's where
oh my God how do I do that we're never
taught how to do this we're never told
how to do this we're never given
Direction on how to do this so you have
to be the one now to go out of your way
to start learning this and thank God for
YouTube because now we've decentralized
education but the question is now you
have to be willing to do it and you have
to understand who your teachers are
because there's there's crap on YouTube
there's also good stuff on YouTube and
we're never taught how to learn we're
usually just taught what to learn so now
we have to be willing and go out of our
way to become smarter to once start
learning and understand how do we learn
the right things and then apply it
because the the downfall with investing
is it's risky you got to be willing to
get punched in the face you have to be
willing to lose money because it's a
part of the process and it sucks it
sucks losing money I I made a video on
uh my YouTube channel minority mindset
where I went over my worst real estate
deal ever and the reason why I made it
is so you can see look every real estate
investor has got at least one bad deal
and to date that's the only deal that
I've ever lost money on and I walk you
through every single bad thing that I
mean because everything that could have
gone wrong went wrong plus a whole lot
more and it was one of the biggest
headaches of my life but my goal is you
know yeah you can laugh at me make fun
of me but you're going to see like holy
cow things can and will go wrong so just
anticip at it because that's it's your
real life tuition you got to be willing
to learn um and and you know it's a
price to pay and it's one of those
things where you know just like with
entrepreneurship everybody wants to be
successful as an entrepreneur everybody
wants to be rich how many people are
going to be willing to get punched in
the throat and keep going keep getting
back up and keep doing it it's very
difficult which is why you know what not
everybody should be an entrepreneur try
it but it's not for everybody but
everybody can work to own this Equity
right this ownership these assets and
everybody needs to how much did you pay
for your first share of Ford Motor
Company
$2 so this is what I want people to hear
and I'm glad it's coming from you I was
very honored to have Wall Street Trapper
on as well because I want people that
are I know minority um in the name of
your program isn't about being a literal
ethnic minority but it's about thinking
in a new way but having people that are
minorities at least in this country
country um say like hey if you do the
right things you're going to be able to
change your circumstance what do you say
to people that either think well it's
okay for other people but for me either
because I'm poor or I'm a minority it's
never going to work for me so I'll kind
of give you the story of my family in
that sense because the reason why people
come to America is because of
opportunity you have the opportunity to
own something own a home potentially own
equity in companies build your own
company you have the opportunity to
build something which is something that
you can't do in a lot of other places in
the world my grandparents were
refugees they had some land and in
1947 the state of Punjab was
severed and when that happened if you
were a sik which is the religion that I
am and you're on the west side either
you migrate East or you're going to be
killed wow so now my grand parents
literally all they had were the clothes
on their back and a sword in their hand
and they ran during that process my
grandfather was attacked uh and he had
to literally fight for his life he saw
his uncle get his head chopped open in
front of him Jesus put him on a horse
that was the last time he saw him he got
to the new east side of Punjab in India
and didn't even have shoes on his feet
didn't have a place to sleep had
literally
nothing now from there you got to start
right you gotta you got to start now all
over from
scratch and there's a lot of political
issues you know unfortunately over there
and so that's when my parents my dad you
know my mom were like we want to get out
of this country we want to go somewhere
we have better opportunity to come to
America we you know don't speak the
language don't know the culture don't
know the people don't know how life is I
mean India is a very different world
it's a beautiful place but it's very
different than here and you start
over why as a minority as a minority
just for opportunity because that's all
you know there's risk but you see the
opportunity there and do you think
looking back now do you think that
because it I often think that what we
refer to as being an ethnic problem is
actually just there is an element of SCH
what I call school of fish like you're
just you're going to group up with
people that look like you it's just so
embedded in the the subconscious but I
think a bigger thing is just it's either
majority or minority right because
globally the Indian um ethnicity is
massive billions but when you come to
the US now you're a minority do you
think that the tradeoff of going from
being uh the majority ethnicity I mean
everybody in India basically is shares
the ethnicity I know there's religious
differences but then coming here and
being a minority does the opportunity
that America provide outweigh whatever
detriment there is to being a minority
you know again if you're willing to work
you have to be willing to work and kind
of just break out of whatever anytime
you see a majority kind of just group
think you have to be willing to question
that but you know the opportunity you
have here in America is it more
difficult now than before absolutely is
it more difficult for some people than
others absolutely however it's the best
opportunity you have in the world and
you know that's why literally even until
today you have people that are willing
to risk their lives to come to this
country and I mean actually risk their
lives and so you know you have that
aspect and and I can speak for me where
s the religion that I am they are a
minority in India and you know there's a
lot of issues that come with being a
minority anywhere but again where do you
know here you have more opportunity than
anywhere else and so the way I look at
it you know for me personally is my
parents came to this country with next
to nothing so I got nothing to lose and
everything to gain right and so this is
the place where that opportunity exists
but now you have to be willing to work
hard but you also have to be willing to
work smart I I I can't stand what people
say work smart don't work hard but to me
that's all complete because you have to
do both you have to do both because if
you're not willing to work hard your
smart working is effectively worthless
you have to be willing to apply both
together and I had none of this you know
Financial education right for me it was
Dad I want to go invest in real estate
you're stupid go become a doctor you
know it's it's I I had to do all my
entrepreneurial stuff in secret the
first my parents didn't even know that I
was doing this business stuff until I
was on the news I was running a
different stock company and this is now
you know a couple years after and and um
we were doing well and we got featured
on the local news now my parents got a
call from a family friend and they said
oh we saw your son on the news and my
parents were like oh God what did he do
now and they're like no no he he has
this company he's doing really well
they're they're growing my dad was like
what and so then you know he sits me
down he's like what the heck is going on
and that was the first time they were
like okay you can actually do something
with this right and it was
like you have to for me it was like I
understood what I wanted I knew that I
saw this like really I I wanted to
achieve success and I knew I was doing
it for Good Intentions um I knew I
didn't have like bad intentions with
what I wanted to do but the question was
you know how do I get there because it
was like I if I know if I try to
convince my parents it is like it's
going to be extremely stressful for me
I'm going to stress them out it's just
not going to work so I'm just going to
try to figure it out myself and if I
fail well guess said I'm in school so I
kind of had that backup but for me like
I like I went to law school as well the
problem was I wasn't the best student in
school um in law school particularly I
did well on the bar exam I loved
learning and so for me like you know I
knew I needed to pass the bar and so I
studied hard and I actually did really
well but in the classes I was not very
good except for the couple of the
business ones because I really enjoyed
that but for me it was just like I just
need to get the degree that way I can
like be done with this because I went to
law school because my parents found out
that I wasn't going to be a doctor
they're like you got to at least become
an attorney to keep pride in the family
and so I was like all right well if I go
to law school I can go to law school
parttime and if I go to law school
parttime I can work on me and my
business full-time so that was my
mindset with it and you know but I knew
that yeah if I graduate law school and
things don't work out I don't even know
how I'm going to work as an attorney
because I have no idea I don't know how
to file a lawsuit I have no idea like
what to do so if I graduate like I I'm
going to have to like start all over and
figure it out after I'm done and it used
to give me a lot of anxiety but I was
like you know this is why I have to
figure it out it was a mission because
one I wanted to do to give back to my
family and myself and second I wanted to
do it because I wanted to prove a lot of
people wrong and I remember when I used
to talk about this everyone's like oh
you shouldn't do it out of spite don't
do things because you want to prove
someone wrong I was like you don't
understand you don't get some of the you
know the the things that you hear the
things that you see and sure you know
maybe it can't drive you forever but it
can take you I mean that pain of seeing
the the things that people say to
because you know in between I started a
sock company and when I was doing the
sock business this is when you know
people started to be aware that I was an
entrepreneur and I wasn't like super
successful I was doing okay uh I was
doing and that's when I got on the news
but you know just think about this I was
supposed to be a doctor now here I am
selling socks on the internet and
everybody is like oh so you left you
know this idea of becoming a a doctor
now you're just selling socks and you
know hearing that for
years is like
one day I'm going to have your kid want
to work for me and that was like in the
back I never said that but I was in the
back of my mind your kid's going to want
to work for me one day and uh it's like
that driving force where I know I'm
going to prove this person wrong I'm
going to make this person like really
like see that hey I I am worthy I can do
something but it takes a lot of work you
know going back to that but it's it's
it's be with anything being willing to
try being willing to take risks being
willing to make mistakes and being
willing to learn from it cuz you know
like I said you know for me I was
willing to be dumb or stupid I never saw
that risk until more recently because
for me it was just like I know this is
what I want and so the risk really was
never even on my Horizon if I had a
business idea I would start it like the
same night because for me it was like I
just got to I I want to do this I want
to figure it out books weren't were kind
of giving me an idea my teachers weren't
teaching me this I don't know who to
turn to my experience was my teacher
that's how I learned how to be an
entrepreneur how I learned to start
investing that's when I started learning
about money because you know the whole
issue with the money stuff I mean this
is something that we're never ever even
remotely talk tght about and it's now
becoming a real pressing issue you have
to be willing to try learn risk failure
you are going to fail I always try to
get people to understand that failure is
the most information Rich data stream
that exists it sucks it hurts it can be
costly but one in triggering the parts
of the brain that have to do with pain
you trigger the parts of the brain have
to do with memory and focus so you're
more likely to really look at that thing
that you don't want to happen again to
figure out why that happened memorize it
and then you're going to get better the
next time and to your point about um
having a chip on your shoulder and
people telling you that you can't do
something and thinking one day you know
your kid's going to ask to work for me
it probably is a primary driver over an
extended period of time like you said
it'd be a little costic to the soul but
it's so powerful in terms of so you've
got light energy and dark energy right
what I have found in my own that the
hardest the light energy will only get
me so far and then I'll hit a brick wall
and I'll want to stop and it's only when
I tap into the dark energy of like I
will not let this person be right about
me I am not going to back down because I
know they're just waiting for me to fail
that it actually does give me another
boost now I try to split it call it 8020
where I'm spending 80% of my my time and
the light the beautiful things I want to
do the people I want to help but dude
let me tell you 20% of the time I'm
thinking that the person that really
wants to tap down on My Grave it gets
you going right yeah 100% and and and
you know I I found the same way because
for me in the beginning it was just
figuring it out I went from business
idea to business idea to business idea
because for me I was just trying to
figure it out hopping from one idea to
the next but then you know you talk
about the light energy for me it was my
really driving my passion and my mission
and my purpose and that became more of
the light energy because now you know
after a certain point you're like the
money doesn't drive you it just is what
it is right it's just like I'm fine like
I I'm not a very materialistic person I
don't really care you know about brand
names designer names first time I made a
million dollars I was driving a $500 car
right it just doesn't matter uh like
sure it provides some sort of benefit
more comfort more value but after a
certain point that money is not a driver
it's now what is my purpose and for me
you know that Minority mindset where
where rich started making videos I
wasn't doing it to make money I did this
as a hobby because I got scammed in that
sock company what is up my friend Tom
Bilu here and I have a big question to
ask you how would you rate your level of
personal discipline on a scale of 1 to
10 if your answer is anything less than
a 10 I've got something cool for you and
let me tell you right now discipline by
its very nature means compelling
yourself to do difficult things that are
stressful boring which is what kills
most most people are possibly scary or
even painful now here is the thing
achieving huge goals and stretching to
reach your potential requires you to do
those challenging stressful things and
to stick with them even when it gets
boring and it will get boring building
your levels of personal discipline is
not easy but let me tell you it pays off
in fact I will tell you you're never
going to achieve anything meaningful
unless you develop discipline all right
I've just released a class from Impact
Theory university called how to build
Ironclad discipline that teaches you the
process of building yourself up in this
area so that you can push yourself to do
the hard things that greatness is going
to require of you right click the link
on the screen register for this class
right now and let's get to work I will
see you inside this Workshop from Impact
Theory University until then my friends
be legendary peace
out just talking about things that you
know I wish somebody would have told me
when I was younger like having to do
with business having to do with money so
I did it as a hobby and people will say
you can't just do that as a hobby I'm
like dude you don't understand I didn't
invest any money into it I was making
videos off my phone I bought like a 30
or maybe $35 tripod off of Amazon and I
was just making videos for fun and
like my friend asked me I think I was
around 10,000 subscribers and he asked
me like how much money are you making
off of YouTube like what do you mean
like how much money are you making from
your ad Revenue off of
YouTube I don't know what do you mean he
goes into my YouTube back end with me
and this is before YouTube had
requirements of like you got to have X
number of videos X number of subscribers
VI time anybody body could monetize any
video he's like dude you haven't even
turned monetization on click one click
and now you can start making money off
your videos I was like oh I didn't know
that I really enjoyed it for me this was
like really fun and something that I
loved doing which is why I did it and
then minority Minds started to grow
started to make some money and I was
like oh I can actually like do this like
I can work on just spreading this this
purpose what is it about what you guys
publish that people respond to it's one
email right it's a newsletter and you
know is coming what time is coming you
know where it's going to be every day
and so people want to open it we don't
need to have a the world is ending you
know where it is and then we just break
down what's happening this is where I
really fell in love with the book is the
concept of necessity cuz this is
something I talk to people about um and
specifically in the context of obsession
versus passion yeah and you really went
into it not cuz I you're probably going
to get some Flack and push back on that
one but what you said I was like that is
the absolute truth yeah
so explain people what's the difference
between the two what is the role of
obsession well we found so in high
performance habits what we did like you
mentioned we did the world's largest
study of high performers um data from
over 190 countries um from what it
essentially turns out to be like people
who are in that top 15% of whatever they
do and we found that there was basically
personal habits and social habits and
the personal habits was you know like
seek Clarity generate energy and that
third one was raise necessity which was
something I didn't even know really was
a thing psychologically um as important
as it turned out to be and necessity is
kind of short for performance necessity
um or what we call psychological
necessity which means there is a moment
in which you are serving people or
you're trying to achieve your goal or
your dream in which now it is not a
preference it's a must right but to use
better languaging it's it becomes
necessary for us to excel in this like
it's not a a hope anymore it's not I I I
it should do it it becomes so necessary
that it connects with our
identity that we feel it is necessary
for me to deliver with Excellence here
because that is who I am it's necessary
for me to deliver with Excellence here
because somebody needs me to do well
it's necessary for me to do well here
because this topic this thing I'm doing
I'm passionate about this I care about
this I want to master this I'm obsessed
with this and it's necessary for me to
do well because the time it's it's a
deadline or it's go time or and when all
those come together that so that
personal side of this is my identity and
I'm obsessed about it and that other
side where it's like somebody needs me
and there is a real deadline right in
the middle that's performance necessity
and we when we hit that game changer
Game Changer but it is uncomfortable
because people don't want
to exude that much passion in which it
becomes Obsession because they're
fearful of their obsessions well if I'm
obsessed about this topic it's going to
take away away from my family from my
time um it's going to introduce a lot of
you know fear or unknown to meet so they
back off but I tell people all the time
there is a difference between passion
and Obsession and high performers have
Obsession about the topic right they are
obsessed about the topic in which
they're trying to learn Master grow into
and so that obsession is real I tell
people the difference here's how you
know the difference between the two when
you're passionate everybody cheers you
on they're stoked for you oh you found
your passion awesome Follow Your Passion
live with passion be passionate Chase
your passions everything like passion
passion passion passion passion's good
like the world be like Yay right when
you're obsessed they're like why you got
to be so
crazy why can't you be satisfied why do
you always got to get things so perfect
why you spend so much time here when
you're obsessed people think you're
nuts so it's different and it's like I
always tell people if no one thinks
you're
crazy you're not yet operating to the
outer limits of your potential you're
not there yet because somebody in your
life should say man you really care
about this in like a crazy way and when
you get there you know you found your
thing and not every find not everybody
finds that I think that's also why it's
scary some people go well I'm passionate
or I'm happy but I don't really obsess
about anything you know most people
obsess about you know their shows on
Netflix more than their life I know
people who obsess more about their their
you know thread count in their sheets at
their house than they do about the
impact they're making in the world why
do you think people can slip into an
obsession over Netflix or whatever or
thread count but they don't do that for
something that could really change their
life feedback that's interesting not
what I expected you to say what do you
mean by that
because you know buying something or
getting pulled into Netflix being a
obsessed about something that gives you
no feedback is not scary a real
Obsession like trying to make an impact
in the world you're going to get
feedback you try to make a difference in
somebody's life they're going to tell
you that doesn't resonate with me
Brendan you try to make a difference in
a nonprofit you try to change the world
you try to start something like this and
the views come or they don't come
there's feedback and people are
terrified it's one of the four Central
fears we all have is
rejection we're terrified like be
rejected and think about if you really
want to make an impact you're going to
get a lot of judgment you're going to
get a lot of hate and ultimately you're
going to get rejection people are going
to like just diss on you people are
going to say that's not good enough
people going to say who do you think you
are and people are so
worried about that that they stop and so
it's easier things that don't give you
feedback watching Netflix don't give you
no feedback it's easy there's no
disappointment there even if you don't
like the show what do you do you just go
on the next show there's no there's no
disappointment there you know I I think
trying to make an impact there's a lot
of disappointment and fear and potential
for rejection so people don't get
obsessed about making a difference and
making an impact because it can hurt go
deep on identity so you've talked about
how one of the scariest things about an
obsession um is the way that you tie it
to your identity High performers do that
they put themselves at risk they say
like your own story I'm I am a writer
and the day that you decided you were
going to own that you said that that
comes with a risk one explain to people
what that RIS risk is and then how did
you overcome it and how can other people
do that yeah well imagine like last
night I'm going on the stage right if I
if my identity says I am a public
speaker and is important for me to be
excellent at this and then I go on stage
and I
bomb what does that say about me as a
person so we've got about 50 years of
work in Psychology at the field of
psychology saying do not tie your
efforts to your identity because that
risk of disappointment or rejection you
know if the task fails you shouldn't
take that as as a defining moment in
which you say I am a failure right so
that's the risk and that's what you know
psychologists tell us to be wary of
except it turns out that high performers
flip that on its face and go well
actually um no I do get bothered if it
fails I really get upset about it I am
attached to the process here I I do care
if it turns out well I mean that's why
they obsess about the details that's why
they care about Excellence it's like no
one obsess about the details or cares
about Excellence unless it mean
something to them and there is a risk
the risk is you over
attach to the process or the
outcome with your identity so that if
the process or outcome goes bad now you
feel bad about yourself as a human and
now you stop your progress but I also
tell people there's a balance there I
actually wish more people would attach
some identity to what they're doing they
wouldn't go through their motions as
much I mean I think what the world needs
less of is halfin interested parents who
don't have an identity that says you
know what I'm going to be an excellent
parent I think we have a lot of CEOs or
business po people or entrepreneurs who
they've never stepped in and said you
know what I'm a CEO
I own this business I am responsible for
paying the bills I am responsible for
making the money I'm responsible for all
these people's mortgages who work for me
like they I want them to own the
identity of a CEO CU most of them if you
ask them about their identity and their
business they're kind of like you come
to find they're kind of approaching like
not even
hobbyists it's like if you want to win
your identity has to be tied into that
thing in which you are trying to succeed
at and give to and that takes a lot of
guts to put yourself all in for
something but who's ever contributed
something with tremendous impact without
being all into it I've never seen it so
I think the message of the book you're
right I'll get some Flack a lot of
psychologists say don't don't tell
people to tie more of their Identity or
my friends who are Buddhists who say but
attachment is the form of all suffering
Brandon have you not read your spiritual
texts I'm like look out calm down I've
hung out with the doll llama I'm totally
cool but what I'm trying to tell you is
even the Dal Lama has a connection with
himself as a spiritual leader his
identity is still there that people you
know assume that you know we have to
release ourselves from having any
attachment to something but I'm like I
think we all want to be present and
engaged
fully in the things that we are doing in
our lives and that's going to require us
to say psychologically you know what I I
am all in this that's what I'm about
what I loved in the book is you're you
were open on the Journey of writing it
took you about three years if I'm not
mistaken so doing all the research
you've collected the however many
millions of people that are in your
ecosystem and then you start
systematically actually researching the
data and you can feel that in the book
that you were open to being surprised
you were open to changing your thinking
you talk about going through and trying
to find disconfirming evidence and not
just wanting to be in a vacuum and and
some of the the surprises in the book
were really really great and in that
whole concept of obsession I loved it
cuz it felt so real you tell your um
followers one you have to take ownership
right so uh you gave a great example
about you're in a relationship with
somebody you whatever energy you guys
are creating you're creating that like
don't think that it's just objectively
them like you guys are doing it together
and I love that love that in the talk
about how Obsession can be useful
because so I'm like that's really
important to me and I want people to
understand if you want to achieve at the
highest level you're going to have to
tap into Obsession period and you put a
quote in the book that I think sums it
up perfectly um which goes like this and
by the way the the quotes people choose
for books reveal so much and I just kept
taking one after another after another
out of your book this is from Einstein
only one who devotes himself to a cause
with his whole strength and soul can be
a true Master for this reason Mastery
Dem mans all of a person yeah I love
that Allin you you have to be Allin and
it's the hardest thing to do because if
it fails then you can feel like a
failure um you know I I think of this
idea of performance necessity um two
stories kind of come to mind one is I
was working with an Olympic gold
medalist Sprinter and we're in the
tunnel and we're going out and he's
talking about the competition and we get
out to the blocks and I said uh he was
really worried about the competition I
said well how do you even gauge like who
who who's going to win M you know in in
his particular race people are winning
but by you know one 100s of a second
tenth of seconds I mean these are really
close Sprints and I said well how how do
you know I said who would you even bet
on and he says you know I would bet on
the guy who gets down at the blocks gets
himself settled looks at the finish line
then says I got to do this for my mom
and I was like
oo that's good his performance necessity
in that is it's necessary for him to win
that race for his
mom um I think of you know when I
started my career and I I really decided
to go all in with writing and online
training um this is like 200 probably
six uh I'd gone broke completely
bankrupt and failed I I left my
corporate job I had this cushy kind of
corporate job as a consultant good job
um left it to write and I didn't know
how to make it as a writer I wanted to
do seminars and workshops didn't know
how to do that so I was pretty much a
hot mess ran out of money um I got
nothing to my name nothing kind of no
positive prospects no one's calling me
except the guys who want the money and
um one night I'm riding and the
apartment was so small on the bed I had
uh all you know my bills my vision
boards all my res research all my
journals like the bed was basically the
desk the extended desk and my lady comes
in Denise and she walks past me but she
sees I'm like trying to write so she
doesn't want to disturb me she goes she
crawls under um the covers of the bed
and I'm just typing kind of casually
typing away and I look
over and I see my
woman sleeping under my
bills w
and it was just
like you know because none of us want to
see our you know our family suffer
because we are not performing sure and
um I was just
like I gotta figure this out and I'm
telling you I wrote more that night than
any night in my entire life next day I
wrote more than ever that birth life
golden ticket which became a bestseller
and in you know 18 months later because
I was like I'm going to figure out this
online thing I'm going figure out
marketing I'm going to figure out how to
teach I'm going to how to train and get
paid for it because I'd never really
been paid for those things I said I'm
going to figure out this industry and
I'm going to make it 18 months later
after her crawling under the bills i'
made $4.6 million Jesus online Total
Transformation people like how did you
do it I'm like she gave me she was my
necessity I was not going to let my my
woman be in that situation um and she
believed in me she supported me she she
married me and uh you know but that was
she was my drive and the second part was
I went all in with my identity I said I
am going to be a great writer and I am
going to be one of the greatest online
trainers there ever was you know as you
said in the intro now we've graduated
over 2 million people have taken our
online courses video series now I don't
think it would have happen if I hadn't
had the guts and maybe the no other
choice right to say this is who I'm
going to be and I'm going to build into
that and is necessary for me to become
that person so let's go and this is what
I figured out through my journey that I
was always great at providing a void and
I'd feel it but the void that I created
usually was promises that I made and I
worked really hard to do it instead of
work really hard up front to provide
value create that void and then what I
got really good at was getting rid of
the ego guilt and I learned to ask big
right I learned to ask like attract
someone like Tom in my life so that I
could sit and reach millions of people
with him and Inspire them to help other
people and learn that when you give the
universe doesn't know size so it knows I
believe that it's just as good for
somebody to put a cart back at the
grocery store or pick up trash and throw
it away or provide a healthy food to
somebody that it is to give a a million
dollars the universe it's not these are
human things this is a lower and so you
might as well do as many Good Deeds as
you can open as many doors Smile as many
people hug as many people as you can and
then when you create your Void of giving
and Service as big ask in this human
vibration this pragmatic World ask big
ask for it all cuz it will come to you
and that's I think something I did
subconsciously when I was 25 right out
of law school and it's something I do
consciously subcons iously and
unconsciously now I asked to empower
75,000 people I want to change the world
to make people happy and who are you
asking that of the universe so whatever
you believe in whatever you believe in I
don't care if it's God Jesus Muhammad
Joseph Smith the 12th man if you're a
Seahawks fan I don't care but ask ask
the universe ask who you think put it
out there you know there's three ways
you got what you think say and do that's
one way to put it out there
subconsciously there no Pathways in your
mind 40,000 of the same thoughts put it
out there and then finally your energy
your DNA your fingerprint on life that's
what truly puts it out there and that
system of conscious to subconscious to
unconscious is what allows you to truly
attract rapidly and accurately what you
want it's so interesting because I'm
guessing if we flashback let's call it
20 years and I ask the same question I
get an equally valid answer because it
worked right like both work work hard
you would have got work hard hard don't
quit you know all of those things and
look be a good I was an honest person I
I just had my values a little bit
screwed up as they got bigger and bigger
but I was you know working really hard I
just felt like I was in control of
everything and now I've completely
surrendered doesn't mean I don't work as
hard I'm I was going to say I watch your
content and there's definitely like um
you said I'm in a ballp parket here but
like I don't go to bed I pass out and I
work until my energy runs out and I
thought yeah I get that and so it's so
interesting to see yeah not a conflict
at all actually it's just it's such an
interesting way to come at it so you've
got the on the one hand it's the more
traditional hard
driving um you know I'm going to make
this happen if I'm creating a void it's
a void of what I'm looking for people to
you know pour into hey I've given you
something I'm expecting something back
and many and many and many a person have
built insanely amazing careers doing
that right so I know that it works
um but then over here now you've done
both and it's like this totally
different way but yet you still really
pour yourself into what you do providing
value yeah it's super interesting so
like I was watching one of your pieces
of content you went to this um event and
it was during spring break and so there
was only you know I don't know a handful
of 30 kids there or something and you
said oh these are the ones that'll make
it why are they the ones that'll make it
you know I believe in being more
interested than interesting and that
providing value that Define that for
people I know know what you mean but
like really put a point on it you know
for me it we we it's almost connected to
the Zero Effect of life and I think
there's a consistency that makes people
successful and what happens is we lie to
ourselves and I'll use health because
you're an expert at it but I see this in
nutrition and in exercise people will
tell me after one month gosh why did I
get incremental results or no results at
all I said because you zeroed yourself
out the kids that showed up during
spring break to the event that I had
that the ones that were there and they
had a lot of other distractions they're
the ones that don't zero out they're the
ones that get the
exponential um Power of the universe
meaning if I do something every day day
one I get x to the 1 day two to the
second third third fourth fifth most
people when it comes to nutrition
they're always day six ah they they zero
themselves out then they start over
first a second and during a month they
may zero themselves out three or four
times at the end of the month they
didn't get the exponential results if
you stick to something every day this
idea of being more interested really
asking the extra questions going the
extra mile which is completely empty in
my opinion if you want no competition in
your life go the extra mile 99.9% of the
people are zeroing themselves out
they're doing 28 days a month not 31 how
do you help them with that cuz I'm a
psycho for this the level of clarity
that you have to have yeah you know I
start very pragmatically I have certain
things that I think can change someone's
life number one student of your calendar
it might sound silly but I believe Focus
there's a whole field of intention and
that the pragmatic way that we figure
out what we're doing in a day cuz I look
for productivity and accessibility I
study my calendar on the way here I was
studying my things your awareness Rises
when you're looking at something and
start thinking all right I'm going to be
with Tom what what should I ask Tom this
is all being more interested than and it
goes from there and then another quick
philosophy is do it now uh I whenever
I'm doing anything I have a simple
question can I do it now because if I
can do something now number one I save
myself a minimum of half the time it'll
take me twice as much time to do
something if I don't do it now and two
exponentially it becomes less successful
if you don't do something now you can
forget it you have to go back I mean it
just turns into a mess so about 85 to
88% of the things that I'm approaching
with I can do now hey you got a referral
yeah hold on sometimes it's a little
weird and quirky during a meeting but I
do it anyway someone ask me I literally
make the indu introduction I cut our
conversation hey you need to know this
guy you and so these little
tips of time and then the other side so
I give time tips because I believe
time's a construct everybody has 24
hours a day it's how productive and
accessible can you be in 24 hours and
then the other construct is ego so the
the two ways I help them is I teach them
gratitude empathy accountability and
effective communication to help them get
out of their own way because that ego
and time will be two things that will
reduce all the resistance in their lives
and allow them to attract what they want
and if you understand ego and you
understand time you can have faith to be
of service so help me understand ego how
does it stop most
people ego is that voice that little
voice inside of you that I use cancel
clear connect for that it's all these
needs you know guilt is a big one fear
is a huge one anxiety so when I can
teach young people to identify when
they're thinking with their ego when
they're in their own way there's only
one thing that stands between you and
what you want and when I say what you
want let me be very clear I believe that
all people want is to be happy and in
order to make them happy they if they
get what they w