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GAG-OX2zQE0 • Navy Seal:"We've Backed Putin Into A Corner" - Likelihood Of Nuclear War Rising | Jocko Willink
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Kind: captions Language: en and you look at Russia and Ukraine it's a test of Wills well the ukrainians this is their home this is their home this is their freedom which I talked about earlier so how strong is their will going to be it's going to be as it's going to be strong it's going to be as strong as imaginable and then on the other side you have Russia how much does Russia how much does Putin care about the level of sacrifice that's made we don't know but we're starting to see I I would say we kind of know we're more familiar now that he's not that concerned so that's what we have we have a test of Wills because each side thought their will was going to be a little bit stronger and and guess how we find out we find out by fighting and we find out by killing each other until it's over so again I think that the ukrainians are their will is absolute but they also lack the numbers and unfortunately they're in a war of attrition because when you ask me what I think of it or what I think would be the outcome I was in the beginning of the war thinking that Ukraine would fight a Guerilla War an asymmetric war and they have entered in more of of a conventional war and this is this is a a conventional War for the most part very quickly turns into a war of attrition and now it's we have more people than you we can make our ammunition faster than you and look America can keep sending bombs and guns but at a certain point somebody's got to wield those bombs and guns and it's if it becomes a war of attrition which it is absolutely morphing into that outcome is not going to be good for the ukrainians because they don't have the same number of soldiers don't have the same number of people what sucked them into a traditional conflict I think it happened because they they were able to achieve some some what appeared to be and what felt like like conventional victories so I'm sure you saw images of of of patrols and convoys of Russian Vehicles going in and being bombed and being and and it looked as if oh this almost looks like conventional Warfare It's these tanks against a smaller number of Tanks but against conventional type forces maneuvering against the Russians and they were winning which they did but when you knock out 20 Russian tanks and you feel like it's a win and it is a win until the Russia sends 20 more tanks or when you kill 50 Russian soldiers and you lost Five Guys you think hey that's a win and it is a win it's a tactical win but then the Russians send 50 more soldiers and 50 more soldiers and 50 more soldiers and 50 more soldiers so War should be the absolute last option and I I think it got moved up in the in the in the list of options unfortunately yeah it does not feel globally like uh people are waiting until the last second for war right about now uh I would have said 10 years ago probably that maybe we really are at the end of History that's certainly how it felt didn't feel there was going to be any of these sort of conquering Nation Vibes uh anymore and obviously that that tweet would have uh aged very poorly had I sent it so the question becomes how do we get them to pull back so again you talk about Detachment so they're trying a strategy probably not going to work if you went in to advise them I assume it would go something like uh guys play this one out doesn't end well you're not going to be able to match them troop for troop so I get it a lot of reputations on the line that this was the right play but we just have to look at the data and say this isn't going to work then what go go back to gorilla Warfare would that be their only shot gorilla Warfare yep gorilla Warfare and do you think there's just too much political Machinery in the way for that to happen or why haven't they figured that out themselves I mean and don't get me wrong they are doing some gorilla type Warfare but they also get drawn into oh this is our City we're going to hold it is that the problem like it's a raccoon trap that type thing that type of thing has happened this is our city we're going to hold it we're going to fight for it it's like if you fight for it and you kill a thousand Russians but you lose a 100 ukrainians okay there's G to come a thousand more Russians and I'm sure you've seen pictures the the young kids that are now putting their uniforms on in Ukraine and they're going to go fight this is this is what happens human capital and yes if I was there advising them I would be telling them to fight a Guerilla war no Guerilla War doesn't feel good if you're if you're a country like Ukraine these are proud soldiers in a country that has a trained military it is it is the it's almost the antithesis of the way they would think to fight and the way they would want to fight they would want to fight manto man on the battlefield and Guerilla Warfare is not manto man on the battlefield it's roadside bombs it's snipers that's what it is and if you've been on the receiving end of roadside bombs and snipers it's horrifying so but you'd have to kind of culturally change them to have the attitude that we're going to fight an asymmetric war against a numerically Superior enemy which is what they're facing who's the greatest gorilla force in history that you've studied the greatest Guerilla force in history uh there's there's there's tons of them I mean you already mentioned some of the some of the Native Americans that were out there on the planes they were they were outstanding obviously you know the the the Viet Kong they were outstanding They Carried train uh tanks over a mountain range that's insane to me yep yep and I mean the history is just filled with I mean look look at Afghanistan that was they didn't that wasn't a conventional war that was we left Russia left Russia left England left so three and0 are they good at what they're doing yeah they're good at what they're doing it also shows you how powerful asymmetric Warfare is because uh a force that's untrained that doesn't have the technology but they have time you I'm sure you heard that about the Afghans like the Afghans were like oh yeah you guys have bullets you guys have bombs we have time this is where we live that's what the that's what the ukrainians have that's where they live they have time and to try and fight the Russians in that way is bad and then once that happens the Russians what the Russians should do is say hey look we don't want this kind of beef we don't want because you try and occupy a country which is what Russia would have to do or occupy those those regions now you've got occupation forces occupation forces get picked off for a year three years five years 10 years and eventually they go all right we don't want to do this anymore that's what America said in Vietnam that's what America said in Afghanistan look we we don't want to do this anymore so that's the way and and I actually you ask me how I think this will play out I think that is how it will play out it's just going to take a much larger amount of casualties to get there because I don't think the ukrainians are going to surrender or anything but they're going to get to a point where they can no longer attempt to to fight face to face against the Russians so they're going to be forced into a into a Insurgency and then it'll be a long drawn out process I that was when people had originally asked me about what was going to happen I said this is going to be a 15-year War it's going to be an Insurgency by the ukrainians in the occupied zones of the Russians and that didn't happen it didn't happen because it turned into a a conventional War very much a conventional War not total but a much more conventional war that is not as advantageous to the ukrainians do you have a read on Putin what do you think are his Ambitions there's been much debate about um is he an imperialist who's not going to stop until he's gobbled up all of Ukraine is he really just trying to create a border from uh NATO do you have a sense I could tell you my sense I don't know I don't I don't wouldn't put much weight on my assessment um so I whether worth even chiming in on I I don't know I I mean we the West definitely pushed Putin and cornered him and Putin is the type of guy that you can't corner you need to give him a way out you need to give him a a way to save face and I don't think we did a good job of doing that um he's a proud guy and when you corner someone that's proud this is why people are worried about him using nuclear weapons because they know that much about him he's a proud guy he's proud of his country and you Corner a guy like that you don't give him a way out they do dumb things ego right yes indeed all right I have to ask because I actually want to know uh you get elected president and uh Putin's like all right I'm gonna beat this guy in Jiu-Jitsu and then we we can call the whole thing off can you take him yeah yeah he's he's he's a j he's a judo practitioner and so he's going to be very good skilled on the feet and he's going to have Judo also has excellent groundwork as well but how old is Putin right now I think he's 70 or pushing 70 yeah yeah he's gonna have real problems with me if that's what it's going to come down to um but I think yeah I I I would take I would take Putin now somebody uh I asked for uh fans of yours for things they wanted to ask that nobody's ever asked and one of them was how hard do you choke so since we're talking about uh tapping Putin how hard do you choke uh I mean till people tap yeah I mean it's it's not that big of a deal that it's weird you know for you like choking is a big deal but for people that do Jiu-Jitsu it's just it's like how hard do you shake someone's hand it's like that's just the way things go and that's life and you get choked and and Putin's an old guy and if a 70-year-old guy had to fight me it would be a bummer you know like if I had to fight a 27-year-old Jiu-Jitsu Champion it'd be a problem for me right and and I actually do that pretty regularly and it's usually a problem so uh all right so there are two major conflicts in the world right now um what's your take on what's going on with Israel Palestine uh is that going to play out tactically as um they just keep bombing from the air have they already started backing off from that I think I heard they had um are the tunnels going to be the problem like how does this one play out the way it's going to play out I I think that Israel is very determined to completely eradicate Hamas do you think they have a metric by which they judge that like they obviously don't have a roll call of who everybody is and you go find them and when the checklist is done you're done or do they um I bet they have pretty good Intel I mean there's once you start having Intel sources inside of a country like you can know a lot about what's going on and I bet you they have a pretty good roster you know whether they have a roster that's down to a man I don't know but they they know and I think they've determined that they need to eradicate Hamas and I think they're going to eradicate Hamas and I don't it certainly does not appear through their current actions that they are going to relent at all until they've gotten Hamas eradicated do you think the international pressure for them to uh dramatically drop the body count will force them to go tunnel by tunnel house by house or do you think they're just going to be like n [ __ ] it like we're just going to keep bombing the bomb you still once you bomb you still have to go in so they're goingon to have to go in one way or the other and so I I think they're going to make the judgment on that question not based on International pressure I think they're going to make that judgment based on when they are tactically ready they feel like they've got it to a point where they can go in and do the street to Street hous to house tunnel clearance then then then they'll do it but I don't I think the inter the international pressure came so quickly that it didn't like Mount the international pressure didn't mount it just it pegged it redlined and it's just staying there and I think Israel's sort of saying okay well that's the international pressure it's redlining but we're going to keep doing what we're doing until we get this threat completely eliminated do you have fears of that escalating it's going to cause years and years of strategic problems for Israel because they're going to have to you know people are going to seek revenge on them for the next hundred years so do I think it's going to be an issue yep might it be some short-term thinking for them yep is that the mode that they're in right now after they have their you know people massacred yep how close have you looked at that situation in terms of the historical context decently is this intractable on anything remotely approaching a realistic timeline like sure maybe over a thousand years it unwinds but is this something that can unwind in the next two generations no not there's zero options zero options what is the sticking point um lack of forgiven foress and egos so if you and I have a problem and whatever happened in the past we can't forgive each other we will not have resolution and there's been atrocities on both sides and there's enough people on each side that will not forgive that the people that will not forgive and will not move forward will continually drag the rest of those both sides down will they drag them down or will they suck them in suck them in drag them down whatever you want to call it yeah well it's interesting to me there's a very big uh Chasm between those two ideas so idea number one is that hatred is so powerful and I can rally you around your hatred and the misery the squalor that you live in and I can pull that front and center and I can say they've done this to you and not only um as as an act of divine Justice must you strike them down um but it's the only way forward for us to finally have what God wants us to have we have to do this that's sucking them in um sucking them down would be uh hey please stop don't don't strike them again for the love of God like let us just live our lives and then they go strike anyway and then you get bombs and so I I am not close enough to that problem to understand like whether the populace is like no we we elected them this is who we want to lead us and they are right and this is just and this what's happening to us now is is merely more proof of the Injustice of of these people that have held us down for so long uh I don't know if that's how they read it or if it really is like oh my God like if we could just get leadership in here that wasn't um constantly provoking them we could finally achieve balance of some kind the answer is yes but both those things are occurring and there's there's both people that are wishing that they there's people in in both Israel and in Gaza that are wishing that the damn governments would stop and we could just like carry on with our normal lives and and Shake Hands there's people in both those elements I mean you see protesters you see protesters in Israel you don't see them so much in in Gaza right now uh but there is there is there was like I saw image and videos of people in Gaza lashing out at Hamas especially when it comes time for Aid to get delivered so there's there's people on both sides that that that would just assume hey we've had enough of this let's shake hands and let's carry on and there's also people that are completely so what was that well that was sucked in or is that sucked down okay that's sucked down and there's also people that are sucked in on both sides that are like nope the only way that this is what they did the Israelis right now October 7th and whatever other the countless other atrocities and then the the Palestinians and their land and their atrocities and you take both those things and they're not going to stop they're not going to forgive they're not going to forget and they're going to fight all right let's say that you were living in a portion of America that became qualitatively like Palestine is right now that feels like warlord territory for me which you have somewhat jokingly said if things ever got bad enough I would just become a benevolent warlord uh I would take over and you at one point you said something like I wouldn't say that I was stoked if we were at end of days but uh I'm ready for it um what what would you actually do like so I you may not know this about my background but uh I actually came up as a a writer film guy uh I've written screenplays comic books all kinds of stuff like in and I love the quote about a science fiction author that your job is not to forecast the automobile it's to forecast the traffic jam so you're trying to figure out like okay what I know about humans how how is this going to play out so it I get I'm asking you to imagine a fictional scenario but ins said fictional scenario knowing what you know about you and other people and what it would be like cuz I'm going to assume you'd be trying to lead people to something better and more hopeful and um but that you actually have the ability to be violent to be dangerous to um back down the the dogs at the door so what would that really look like if there was some sort of an apocalyptic event that took place where where legitimately I mean I'm trying not to say what would if you were in Palestine what would you do but like if you were in a situation else like that where you've got bad Warlords and they are holding the population Hostage to some extent uh it's rubbled the [ __ ] out man I mean this place is just you're you're literally getting MREs dropped from the sky and that is the only way that you guys are subsisting you just watched however many years of billions of dollars of Aid pour in and it all went to military tunnels and stuff like that there did not go to projects that make the people's lives better uh knowing that your um the core thing that you build up from is freedom um ready go do you start like being that charismatic leader that organizes people or do you find the person that's going to be the mouthpiece I would say you've got so much credibility I'd expect it to be I I hate to um drill down like this but are you talking about a hypothetical situation where there's a apocalyptic event and now there's Mayhem going on or you talking about if I was a Palestinian right now in Palestine or sorry in Gaza what would I do those are like very different questions then then we'll start with you're in Gaza right now but you're you are Palestinian so that you're you're one of the people what would you do well the the other assessment or the other assumption that we have to make is that I'm Palestinian I'm in Gaza but I have an open mind right so I I my mind is my mind is is free to assess what's happening so yeah if I was there right now what I would do is I would start looking around going okay the situation that we're in is absolutely horrific and we cannot continue down this road what is happening all right do the do the Palestinian people around me my friends my family what what what's happening with them right now what do we need to do so that we can secure and stabilize our lives and our like small areas our building our city block whatever the case may be I'm going to get that thing stable and secure and one of the ways that I'm going to be able to do that is my family my friends my close friends we're going to start to secure my area and then guess what I'm going to go across the block to the next people over and say hey what's going on with you guys where where you at how many people you got how many how many able humans do you have here because we got to make some things happen number one we got to figure out a way to get the food that's getting dropped onto the beach I want to help us get that done and I want to do it in a in a way that we can help as many people as we can right now we got injuries happening cuz people are fighting each other for that stuff so let's get some control over that so that's what I would do I would start very small with my family and my immediate friends and getting some kind of control over a small area once I have control over that small area now I'm going to start expanding that and what we're going to be looking to do is we're going to be looking to stabilize things as opposed to destabilize things and and so what do I have to do that means the Hamas guys that are down the street will be like hey you guys you guys are getting bombed you're not going to get us bombed so you don't come over here if you go come over here we're going to have a problem and I'm going to go to the border and talk to the Israelis and say hey you guys are bombing us don't bomb here this is going to be a problem if you bomb here so don't here's where we're at so I would start to try and Comm communicate and I would start to try and build relationships with these two opposing elements so that I could best support the people that I'm trying to now take care of man uh I love that this is the beginning of something very interesting so I don't know how far we'll be able to take the hypothetical but at each of the things you're describing I'm able to track how you view the world in a really interesting way uh so your first safety right so maso's hierarchy of needs we're going to just make sure everybody's sheltered they've got food they've got water uh then we're going to try to stabilize access to the resources that we're going to need then we're building alliances whether it's with the person next door or whether it's with the um the other military and in fact as you were going to first Hamas and then the Israeli military I could feel you reaching out to who are the bodies that matter like what what swings the needle here let me identify those things out and do it it's what's so interesting about that analysis is that is exactly what you do in business except nobody's shooting at you um but in terms of like okay where are we at now we need to stabilize we need to gain access to and business capital I need the resources I need to know what my run rate is how far how long can I either lose money or how much profit am I making to be able to scale and grow um keeping an open mind getting ego out of the way knowing who to talk to but also there's a little bit of threat in the [ __ ] that you say which uh I just come back to is I think a big part of the reason that people you're an archetype for people and that they keep wanting you to run for president because they hunger for that archetype they hunger for a strong man with the Tactical and strategic ability to do that who has a set of morals which I think is so important which I think you've called principles um yeah that's kneeling before something which you didn't specifically say in this but it feels feel like you're kneeling before the family the people on your team I'm here to serve you I'm going to make sure you guys are okay I have to imagine that would be a lot of the rhetoric as your Coalition building like look treat us well don't do anything [ __ ] stupid we've got your back you're going to be well taken care of um how am I doing so far yeah trying to get people to think more strategic about what's happening and and hey this is where we are right now we can lash out over here or lash out over there but where does that get us in the long run where does that get us strategically and if it's not going to help us strategically then we shouldn't be doing it so that that ties into what I would be saying to my people what would you do because here's the thing I think in reality you would run into um you have an implicit goal in that which is I want everyone here to thrive that's my goal and so that's what I'm working towards uh you're going to run run up against people who their goal is to punish the enemy what would you do when it's they understand your goal they just don't buy into it they have a totally different goal how would you handle that yeah what's what's your long-term strategic goal look like because you're saying you want to hurt the enemy what does that do where does that get us because we can go hurt the enemy tonight and hey we can go hurt the enemy on October 7th right that's exactly what they did they they hurt Israel badly where's it gotten them so that's what it's it's getting people to think strategic instead of think tactically and getting people to think with logic instead of think with their ego and their emotions which is not easy and you can't just you can't just say don't get emotional you can't you can't pull emotion and ego completely out of the completely out of the calculus of your decision making but you have to wait them a lot less because I've got people the same thing with the Israel the Israelis can't be like hey they attacked us so but you know we can't get emotional we need to have a measured response like no it's like you have to put that emotion into the calculus my wife and daughter and son were just murdered and we need to do something about it now like okay we gotta we got to take this it's real the emotion is real so you got to put that in the calculus at the same time you also can't let emotions be the heaviest weight in your decision-making process you can't let your country's ego be that biggest weight in your decision-making process do does it have to have weight in there yeah but it can't be the biggest weight that's now driving you to do things that don't make sense in a long-term strategic way yeah that's why to me this all comes down to goals uh because if your goal is simply to hurt and kill as many people as you can on your enemy side and that death for you is perfectly acceptable there is no problem with that uh in fact it is simply the gateway to Eternal Paradise that's where it gets tricky uh and probably part of why this is so difficult to unwind because in the emotion of they must be hurt Justice must be served Divine Justice and if I die in the service of that Justice that's fine um you now have a loop because you you don't have a way to back them out of that by saying well I have a better goal for you right look at your son your daughter because my initial reaction and I still believe the following statement is true but it's probably incomplete and probably a little naive uh but when I think about whatever the solution is going to be the solution is going to involve Palestinians believing that their kids have a bright future and the second they don't believe they have a bright future all hope is lost now them believing that their children have a bright future now that comes down to definition of bright future uh and if bright future is being a martyr that becomes more problematic uh so anyway I fully acknowledge that I'm thinking through this I'm so early in my thought process I do not have enough of the information but I do think it's valuable uh for people to leave breadcrumbs about how they think through a problem um so yeah very very interesting all right uh I want to go back to something that you said a minute ago you were saying I would go over and ask how many able-bodied people do you have you didn't say men and I'm assuming you didn't say men for a reason what are your thoughts about female leadership in battle well in a situation like that where we've got a limited number of people and I can take females and put them on sniper rifles and put them into positions where they can utilize their skill sets that they have that's of course in any when you have an existential threat you're GNA you're going to need everybody so I mean that's one of the reasons Israeli the Israeli military does have prominent female um members I mean everyone serves male and female and Leadership specifically do you see any difference in um ability at just a general level well yes all leaders have various levels of ability but that's what I mean like on on averages so average male average female um certainly there's strength discrepancies but are there leadership propensities that differ you know I work with all kinds of male and female leaders and the good male leaders and the good female leaders all have the same fundamental characteristics and they follow the same principles and all the bad leaders that are male and female all have the same terrible idiosyncrasies and Egos and emotional issues and so it's more based on the individual human being than it is based on what uh whether they're male or female uh do you find that guys have a problem following a female Superior I'm sure some guys have a problem following a female Superior and I can also tell you factually that there are many many guys that have a problem following male right superiors so if some if if you're a guy with a big ego you don't like listening to anybody and you'll find whatever thing it is about them oh freaking Tom's not you know he's he hasn't been to college or Tom he hasn't done this job before or Tom he doesn't even know it's like to whatever I can find plenty of reasons that I shouldn't have to listen to you and if I can make it because you have uh brown hair or whatever or make it because you're a female it's all it's all just ego talking and it's you're going to find that that person that doesn't want to be led by a female is going to have whatever kind of beef with whatever kind of person is in that situation if you were would you have a problem following a female leader no yeah no I mean I've got so uh well three of the bigger companies that I have um Joo fuel which is a supplement company our our coo is is a female Echelon front which is a leadership consulting company our our coo is a female so and and then origin USA which is a clothing Manufacturing Company our coo is a female So In fairness though you're the CEO of all those companies so while you clearly have high Lev leadership that are women uh if if you and let's put it on the battlefield if you had a um High performing very competent female leader platoon leader sure uh would you have any problem falling in line and following her the way that you would follow any male leader of similar competence so hold on a second you're asking me right now if there was a highly competent leader yep that I had to work for would I have problem with it yes if it was female like this is no Factor this it's it's no Factor yeah I I agree violently I don't understand why anybody looks at anything other than competence so if if a woman if a anything can lead me to where I'm trying to get to that is all I care about I find it very weird that people don't use as their North star utility efficacy like is this going to work or not I mean the discrepancy that you already mentioned which is the discrepancy in combat is the is the physical component that's the discrepancy in in a combat situation is uh generally speaking females are smaller and weaker and so in combat that depending on your job that can be significant issue and sometimes your job isn't what you expect your job to be because sometimes your job is picking up your friend that weighs 200 lb and then another 200 another 70 pounds with gear on and that's a problem so so for for when you're talking about specifically in combat there's a there's a physical discrepancy that that that causes women to very seldomly have the physical capability to be in combat units so why they they're not a ton of them in combat units I mean there's been some females have went have gone through Ranger school um so I think there's been yeah so obviously there's females have gone through Airborne school but there's there's I think there's there's an infantry Marine right now female I I believe but I'm not 100% sure but that's that that boils down doesn't boil down to their um cognitive capacity or anything like that or their leadership capability it just boils down to their their biological uh structure yeah I mean I partly asked just so that people can hear you somebody obviously that they will really respect at this level um say the the northstar's competence yeah I think is very very wise as we move forward as a country there is a very big potential that we could face China as a a either cold war or flirting with a hot War if something kicks off in Taiwan is that something that you think about uh is it is it something that you think is plausible would you ever want to see American boots on the ground in Taiwan definitely not I definitely wouldn't want to see that but I don't think it I don't think the I think the Chinese will wait I think the Chinese will wait and let us let us um let us go to war with ourselves first and when we're going to war with ourselves even not not even a hot war in America but just a a cold war in America a cold Civil War which is like sort of what we're in the beginning of right now and you know it's funny now that I think about it you know I mention that hey These people aren't willing to sacrifice in a hot War but we could definitely get into a cold Civil War here where we can't progress we can't make decisions and if China can do wait until we're at kind of the height of a of a cold Civil War they could probably get away with anything and they know that yeah China is patient uh that is for sure they think in much longer time Cycles than we do um yeah it it will be very interesting given how much technology comes out of Taiwan it's so critical it really will become a question I think of uh if x ever feels like he's got time pressure on him and he needs to make a move um I don't I'm not close enough to that whole thing and how X thinks but um certainly talking to enough highlevel people that there's some concern even if it's not necessarily foot on the gas My Hope Is that the Chinese economy has taken a big enough hit uh right now that they're just not going to be in a position where now would be the time we'll see we'll see uh I don't like kicking the can down the road for somebody else just to to deal with it I'd rather figure out a way around the problem certainly felt a lot better when we were a far more Global Society uh but the unwinding of that is very interesting speaking of that in fact uh you manufacture in the US so this I is that in some ways a reaction to the gutting of American manufacturing as we globalized or it's 100% it's 100% a reaction to that we took our manufacturing and we sent it overseas and we are bringing it back to America so it's 100% a reaction that and is that for uh we need a thriving middle class what's the what's the on the ground result you want to achieve bring manufacturing back to America because that means you have a thriving minute uh middle class it means you have the ability to manufacture it means you don't have to rely on on people over to make things for you which is almost where we were at so there's a whole plethora of reasons I mean I grew I grew up in New England in New England all the manufacturing jobs were sent overseas especially in in the clothing industry they were sent overseas they and we have literally bought machines from overseas and brought them back to America so we are 100% bringing it back so that we as a nation can become self-sufficient again not to mention if you care about look I mentioned Freedom a little bit during this if you care about Freedom at all and you're supporting companies that manufacture in overseas sweat shops where it's basically slave labor that's a problem and if you support environmental causes well when you manufacture stuff overseas they don't care about the environment at all they get done dying a pair of blue jeans and whatever's left over they dump it in the river which goes to the ocean kills everything they don't care when they have to put something in the wash to to to break down some of the material there's chemicals in that wash what do they do with that when it's done they dump it in the ocean they don't care they don't care at all they don't care about their workers getting injured they don't care about anything and so if you care about Freedom if you care about the environment if you care about the economy if you care about America being self-sufficient if you care about those things you're goal would be to one of your one of the primary ways you could do that is to bring manufacturing back to this country and that's exactly what we're doing okay so self-reliance uh is something I am getting as one of your drivers I'm imagining you standing before the people that work at your company there I have done this at my own company so I know what this is like and one of the things I always tried to do was paint what does it mean to work at the time Quest right what does it mean to work there what what is the part of your identity that I want to breathe life into what's the galvanizing identity if you have one that you try to give your workers and I imagine that the sort of America American Spirit is part of that literally everything I just said and everybody that works for us knows and understands and believes in what we're doing and in what they're doing because they're what make it possible you you have to have people ready to work and that's what we have we have an incredible force of people that are that have these skills that are learning these skills and that are going to take these skills and continue to grow with us so they all they all innately understand the importance of this 100% that's what we're doing that's that's why we're doing it and that's what we're doing that's why we're doing it and those people are the one the the people that that that work with us they are the why we are the why it's America they all know that they all understand that there's this is and and it's actually been awesome to see because now I'm starting to see a lot more other companies are trying to bring manufacturing back I'm supporting as much as I can but everybody is starting to look around and say oh yeah we need to bring manufacturing back to America and it's happening it's it's absolutely happening and look Co helped out with that as well right because all of a sudden you had the shipping problems you had the Customs problems all that stuff made people realize how weak our supply chain was and good companies looked around and said that's not a that's too vulnerable of a position to be in and it is too vulnerable of a position to be in not only for a business not only for an economy but for a nation you can't be riant on other countries especially adversarial countries to to allow you to buy goods from them that's insanity but our corporations corporations in this country they decided that profit was more important they decided that if they could make a pair of blue jeans for $2 less and make $2 more and fire a bunch of American workers and shut down our supply chain they decided it was worth it and they did it and then they lied cuz they lied they lied to us and have said we don't have the ability to do that anymore that's a lie that's a lie this is America this is America we can make anything and we will and we're going to show the world that's dope man so as somebody who also manufactured here in America at the beginning of quest I can't speak to it now because I left but um when I was there all of it in America and it was awesome now the crazy thing is I don't know if this is true for you as well but we were Manufacturing in Compton city of Industry like places where people came up hard hard and to be able to give people a legitimate business where they had opportunity to grow and to get health insurance and um just be a part of something and especially in the early days when nobody knew who we were and it was just like all right we're here to do something like we're cuz we as a company had a mission that we were really trying to turn Health around and that we so my wife and I uh have said for a long time it doesn't matter who you are today it only matters who you want to become and the price you're willing to pay to get there and so we were talking and I was like do we really mean that or is that just some cool rhetoric and we were like no we we really do mean that and I was like okay then if we mean that we should be willing to consider somebody for employment even if they have a conviction and she's like yeah so I was like went to my partners I'm like what do you guys think they're like yeah let's do it so we decided to tell people hey even if you have felony conviction we'll consider you for employment we had people lined up around the building to interview I had to interview people in groups there were so many people coming in we were growing so fast and I remember telling them at one point I started what I called quest University and I said I will teach you anything you want to know about entrepreneurship and the reason I'm going to I'll come in early I'll stay late I'll teach you how to build a competitive nutrition and the reason I want to do it is I really believe that if you understand that I care more about your future than your own mother that you're probably going to stay here and if you if the more empowered you get the more likely you are to leave one fine like if you can go off and do amazing things in this world I'm here for it but I have a feeling that I'm going to be able to retain a ton of you just because you're like yo this really matters and this means something to me and thank you and dude it ended up being exactly that like seeing that moment where somebody thinks um cuz I remember one kid came in and told me cuz I would give them like guys you have to understand like you see an after picture of who I am now you don't know who I used to be and it's just a set of ideas always comes back to that for me that took me from when I was broke and had no idea how to control my life to now running this billion- dollar company and I can teach you those ideas and it will have a similar impact on your life and this one kid came to me and he's like but I you know I I just have a hard time leing in this cuz my mom told me that people look that look like me uh the world doesn't want them to succeed and I was like homie listen you cannot think like that and Kobe Bryant has this incredible quote booze don't block dunks and I was like you can get so good at something that even if people want you to fail they can't stop you and so the goal is just to get that good get so good that nobody can stop you from doing this thing and so just so many of these guys went on to change their lives and do incredible things and obviously Quest ends up becoming this historic uh run and partly because we just had so many people there bleeding to make it happen it it really was extraordinary so from the outside hopefully people want to bring manufacturing back to America but when you're in the middle of it it is intoxicating of like the sense of Pride and creating something and being a part of something it's it's really pretty incredible I see the exact same thing on all fronts I mean ashon front our consulting company we got people traveling around the country and the world teaching people these leadership principles that's going to make their life and their business so much better the the supplement company Joo fuel the the extent that we went through to make the cleanest possible product was extraordinary and everybody on the team knows that the standard is so high it's unmatched um the the the energy drink here like this is just to give you an indication I didn't want to have chemical preservatives in it and so the only way to overcome that was to pasturize pasteurize the drink which means heat it up and there was no lines that had pasteurization tunnels to make the drink in America at all at all W so we pushed back our timeline almost a year and had a line built that had the pasteurization in it so we could put the cleanest product out there that and my standard is like the the anecdotal standard for me is I want my kids to have this so my own kids I want them to be drinking this it I don't want to make I'm not going to make anything that I wouldn't be happy that my kids are drinking or consuming and that's the standard so everybody knows it there and then yeah at origin USA say same thing everybody knows and know they've got an opportunity especially you know you go up into well we got factories in North Carolina we got factories in Maine those are areas that were decimated decimated and now no jobs and now we've got people that were from that industry are now coming back and they're taking that knowledge and passing it on to the next generation and it's just phenomenal and you the the the feeling that you get and we we do the same thing like hey we we invest as much as we can into our people and sure they can look around and [ __ ] I think I could go do this myself okay I'll invest if you you want to go try this go but most actually almost every one of them says no we want we're we're in we're on the we're on the train let's go so it's uh it's an amazing it's an amazing opportunity and a blessing to be able to have this opportunity but I think that this mentality is is is spreading because people recognize again due to co due to what's going on in the country I mean one of it's one of the problems that we have why are people sitting around looking at social medias because they don't even they don't have a career that they are invested in they don't have a skill set well if you come and you learn how to work a loom and you learn how to weave material all of a sudden you got a a job and a skill and value and that's awesome so I I think these things they're going to have impact and they're going to continue continue to have impact not just you know from an economic perspective but really from a cultural perspective inside the country So speaking to that meaning and purpose finding that at work one thing I've heard you say that um we're looking at the same data and we're seeing something very different is you say I hear all the time that young men are really struggling there's something unique going on there's nothing unique going on this always been an age that people go through whether you're back in the 40s ' 80s whatever it doesn't matter you're always going to see it um I look at the data and the data seem to suggest that there really is uh something unusual happening I wrote a bunch of the statistics down um so uh according to uh Mission Readiness um 75% of 17 to 24 year olds uh back in 2009 were ineligible for military service due to lack of Education obesity and other physical problems that numbers declined to 71% but hasn't exactly uh gone to a great number the former under Secretary of the army Joe reer said imagine 10 young people walking into a recruiter's office and seven of them getting turned away we cannot allow today's Dropout crisis to become a national security crisis men are physically weaker than they were 30 years ago grip strength is down 26 pounds for men age 25 to 29 obesity rates uh for young men have Skyrocket for young people have skyrocketed skyrocketed fewer young men are having sex that one's a big trigger for me uh more men are committing suicide which obviously is terrifying anxiety and depression rates are off the charts uh and the military in general just has a recruiting problem largely for the thing that I said above but also there's just a negative sentiment against the military um but you look at that and you think same as it ever was well you know according to your numbers it's not same as it ever was so if you think you're a person that's listening to this right now and you might be on that list for one reason or another I got some ideas for you go to the gym start training Jiu-Jitsu clean up what you're eating try and figure out a skill that you want to learn go learn that skill go be productive go make money go meet some girls apparently if you've got some issues where you're not having sex so I think these are all things that you can you can remedy I mean they're clearly things that you can remedy and as far as the military goes what they probably need to do is some kind of a program where we take people that aren't physically ready for the military and put them through a program for four weeks and you could probably get just about anyone ready for the military in four weeks of training maybe six weeks so yeah that's uh it's sad to hear those things you know it's probably the reason that I don't see a lot of it is because well I own a gym in San Diego California called Victory MMA I own a gym and guess what the Gym's filled with a bunch of people that are trying to get get better a bunch of men and women and girls and boys that are in there training learning Jiu-Jitsu lifting weights doing pull-ups like it's that's what I see and it's and it's a lot of them and then obviously the supplement company you see people all the time we sell a lot of product why are we doing that well because people want to get better they want to eat healthier they want to be they want to have clean fuel in their system so that indicates to me that people are shifting in the right direction and ashon front we do events all over the country often times when we do those events the questions that we get asked are about being being physically in shape how to manage your health how to stay on the right path so even though there's some anecdotal information and it's not even anecdotal even though you've got some facts there that paint a pretty sad picture I would go so far as to say we might be at some kind of a bottom of the trough right now and people have recognized that that's where we're at and now people have turned the corner and recognized that we got to get back into shape get off of your phones get out into the gym get into the field get outside go walk go hike go run GO train jiujitsu and go get after it and I think that is again I would venture to say that we are probably at the bottom of a trough right now and we're climbing out of it and we're about to rebound and end up higher on the other side how's that for some positivity coming at you I like it that was good it was very that's what I see all the time that's what I see I see these people I I I have a gym I go to I see these people every single day and there's new people signing up every single day we sell supplements that make you stronger and healthier and people buy them all the time that's a huge indicator of where people's minds are I think covid helped because I think during covid people started doing research people started to recognize how important it was to be healthy so I think there's some things that are going to swing swing us out of this trough and we're going to be stronger faster and smarter than we ever were in this country I love it I'll sign up for that message uh when people ask me hey I want to get into business what should I do the first thing I will tell them very often is get in the gym and get in shape why do you want to see people uh get control of their body that's using my language but why do you want to see him get in the gym because everything else in your life will get better everything everything else in your life will get better everything else in your life why do you think that happens you know take take your car to the shop and get it tuned up it's it's going to do better it's going to do everything better it's going to accelerate better it's going to break better the radio is going to sound clear everything's going to be better going to smell better why do I need my body to be in shape yeah it's it's it's it will help everything that you do if you start to exercise and I recommend look exercise whenever you can you got to make it work I recommend you exercise in the morning I recommend you get up you get out of bed you go exercise get on a program it doesn't matter what the program is and if you're if you haven't worked out in 20 years and you're totally out of shape cool start by start by walking start by doing a 10minute walk 15 minute walk then a 20 minute walk then a five minute Jog and then a 10-minute Jog and then get yourself a pull-up bar and start hanging on that thing and then start doing a couple push-ups like just start to build and every part of your life's going to get better it's it's not just oh this knucklehead jonco sitting here saying your life is going to get better no you will be healthier you will be more cognitiv cognitively aware of what's going on like your brain is sharper when you're exercise your you will sleep better you will think more clearly everything's going to be better you'll perform better at your job no matter what that job is so yeah go get after it yeah I I really agree this is one of those um I think the best thing I ever did for getting good at business was get control of my body uh one to get control of your body you first have to get control of your mind that helps and then there's also this really fascinating thing that happens that when you realize I showed up every day consistently I pushed myself to failure I did things that were hard that were I was very awkward in the beginning and my body changed I was able to you know um bend over and pick up a weight that when I first came into the gym I could not do it's really hard to track when you're getting mentally more capable it's very easy to see that you're getting physically more capable and so those two things correlate for sure they correlate so when you become more physically capable you will become more mentally capable when you become physically more resilient you'll become mentally more resilient that that is a that is what will happen that is what will happen for sure um talk to me about fear and compartmentalizing that so this idea of get after it I love that again another thing I think people are Intoxicated by with your personality is um as you've said this many times but people look at Buds and and it is this mental thing of could I do it right the number of times I've asked myself whether would I make it uh I think 15% or something make it um so that's part of this um but also just you've been in a situation where bullets are flying at your head and you've had to be calm and detach and step back and tell people where to go and face that I could make a call that gets somebody killed um that you're not playing a game that on the other end of your gun is a a human whose life you are actively trying to take and victory is killing them it's surreal it's something that that operators touch a lot but the rest of us man that that is like the most most unfathomable I can't believe this actually happens to people kind of thing and so the fact that you can control your mind in that situation is unbelievable how how do you control your mind is it just exposure how do you get yeah there's certainly some exposure therapy behind it and and that's one thing I learned once I once I was towards the end of my career in the SEAL Teams and I was teaching and I was instructing and I was running the advanced SEAL training what I got to see was I got to see I got to watch How I could put somebody that doesn't have much experience into a pressure situation and I could watch them fall apart and then I could talk to them we could rehearse some things and you put them in another pressure situation and they'd be a little bit better and then you do it again they're a little bit better and usually there would be a moment of sort of a profound moment where I don't know what's a good uh it's almost like riding a bike you know how you can't ride a bike and then you can that's that's what I feel happens with the ability to detach and take a step back it's like you can't ride a bike and then you can or you you you can't you never stood up on a surfboard and then you did it's like that kind of thing so I'd see guys get a little bit better and then all of a sudden there'd be a switch that would go and they'd be able to take take a step back toach they'd be calm and how do we do that we put them in this pressure situations repetitively talk them through sometimes I'd have to be like there's Mayhem going on it's a training scenario but there's Mayhem going on there's paintball flying everywhere there's explosions going off and I'm looking at you and you're the leader and you got a look on your face you're totally overwhelmed and sometimes I would literally say hey Tom come here and I I'd take you I'd pull you into the into the corner of a building where there's no paintballs going to hit you and I go take a breath and dude take a breath all right look around take a look around all right what's your next move G to be and just by doing that you'd realize oh my gosh 25 seconds ago I was totally focused on that one window over there where I think we're taking fire from and I had this guy yelling over here and I didn't know what to do with him and I I I got someone was calling me on the radio and I didn't know what that was about I took a step I got myself into a spot where I could look around I took a breath and now I can see yep we need to flank the guy in that window the wounded guy is yelling a lot but he's going to be okay and I need to get my forces Consolidated on this building and it would be that clear so sometimes I would have to kind of hold someone's hand as they're detaching or I'd have to pull them out of the scenario a little bit so they would de facto be detached from it sometimes we take a if you were having a real hard time as a leader I'd be like all right Tom you you're coming with me as from the instructor Viewpoint and now you're not in the firefight anymore now you're looking around like why don't they just go over there you and I would literally be standing one foot away from the leader that's supposed to be making the call and you'd say to me hey why do why don't they just go over there and I'd say well it's easy to see right now isn't it yeah it's so so obvious why is that cuz you're you're you're subordinate leader that's right there right next to us can't see this most obvious thing why cuz he's all emotional he's all caught up in the scenario he's panicking and you since you're not in the scenario you're one foot away and you can easily see the solution and so can I so what you need to do Tom is you need to learn that when you're in that Mayhem you need to learn to detach take a step back and look around take a breath and then make a call that's what you're going to do and that would help guys to have that Eureka moment where they went from being a panicked emotional overwhelmed human to being a calm detached squared away leader yeah I think that's really powerful and um that's something I want to train more in myself uh I think it's something that either I am I have just a mild natural advantage or uh just maybe business has put me in that situation so many times but I'm very sad that the following is a true story um a couple years ago Christmas Eve man of of all times we were having a party and uh the guy that we were going to play poker and pay a professional dealer he comes in he brings a table all that set up the table I go in the kitchen to get a drink and my wife comes running in she's like you have to hurry uh the Dealer's having a heart attack and I come running into the room and the only thing is to do nothing or deal with it there there's no gunfire or anything it's just this one person is now in a very bad situation and it was fascinating to see the different reactions in the room there were some people that just moved away the fact that they came to get me instead of dealing with the situation was already like okay that's interesting so I go into the room and you just go into uh I'm I'm a big believer Solutions ultimately are all that matter so it's just like okay one we need to assess what's going on because I looked at him I'm like he's not having a heart attack I'm like he's having a stroke and so stop identify and then you start telling people what to do you call 911 and come back I remember being trained on that call 911 and come back I don't know why that always stuck with me uh and then it was you know the person on the call is like hey you need to start doing chest compressions and and you just do the thing but it was I really had this strong impulse in me I don't want to be dealing with this and so I had to like step past that and I knew needed to have thought a million times before that moment just always look for the solution what's the solution move towards it so obviously you have to first know your goal to know what the solution is save this guy's life okay cool save his life what now are the Solutions in order to do that but it was interesting to me that there's still this tremendous amount of friction from the moment that my wife came in and said he's having a heart attack I wasn't like hurah I'm not that guy right I wasn't like oh my God this is great I get approved what you're just like I hold myself accountable in this moment to overcoming this friction becoming solution oriented and doing the thing but I was like if people don't sort of pre- rehearse have a plan train for whatever life is going to throw at you if they feel the same amount of friction I feel to not wanting to be in a situation where somebody is having a stroke it's [ __ ] terrifying uh they're going to back off and so you could just see that happen in the room where there was uh a small number of us that had obviously mentally rehearsed these kind of moments and so we handled it and then there were people for whom their rehearsal was I know who to get if anything ever kicks off and so they acted accordingly it's very very interesting and so um how do like for the average person that's never going to be in combat what are the things that they can do to answer questions like will I show up in that moment would I I do myself proud they're never going to know if they'll do themselves proud in buds but will I be able to do myself proud in moments where they get hard like um Mark Divine does something COC r or I don't know do you know Mark Divine I I know who he is maybe SE uh runs a sort of um buds for the average person who just wants to see if they can make it and it's done over three days or whatever um what can we do to better prepare ourselves to know who we will be in moments of difficulty do hard things whether that's uh you know waking up every day and working out whether that's going to Jiu-Jitsu class whether that's going to some kind of environment where there's going to be a stress that you're not used to what what what kind of thing makes you afraid oh Heights makes you afraid cool let's learn how to parachute oh public speaking makes you afraid cool let's go do some public speaking going out of your comfort zone and overcoming the butterflies that are going to be in your St and the little mini panic attacks that you're going to have go do those things and do them as often as you possibly can and you will get used to all these little feelings that that that arise when some pressure situation unfolds and it's funny you said that you you had like a friction of when you're what well they came in and said hey something's wrong and you went into the mode of like okay well we're going to go solve the problem that's what you're used to doing you know you were the CEO of a company how many how many times say the manufacturing there's we got a call from the customer the shipping didn't happen you you dealt with a lot of problems a lot of problems and no they weren't like someone's life was at stake like it was in this particular moment but the process that you go through we've got a bad situation okay I can run away from it that's not going to help I can complain about it that's not going to help I can Panic that's not going to help I can find a solution that's going to help that's going to go do and so you go out and you do things that are challenging and you will build some muscle memory of what to do in pressure situations so you don't panic you don't do dumb things and there's companies out there uh you know Tim Kennedy's got a company called Sheep dog response and they do this kind of training my friend Mike Glover has a company called fieldcraft survival and they travel around the country doing events where you're going to put get put in pressure situations we have an event at echam front which is we the FTS a field training exercise so we we it's very leadership focused but it also provides some Panic scenarios because we're going to put you into simulated combat situations we have a really highspeed it's basically a laser tag system but it's a really high speeded laser tag system we have role players we have explosions going off Smoke Filled air Mayhem going on missions to go accomplish and we get to see people panic people freak out we all also get to see the switch turn where they go oh yeah I know I can't panic I know I can't freak out I know what I need to do is lead Step Up make decisions this is how I do it this is my protocol take a step back take a breath look around make a call we teach people how to do that that's what we do so the from a leadership perspective and from an individual perspective that's why we created a program like that field training exercise Echelon front boom you go in there you learn some basic tactics but is not a tactical course it's a course to learn how to handle stress and how to lead in stressful Dynamic environments and when we get done with that when we when someone gets done with that course where they're they got a hostage to rescue there's explosions going off they they're missing people out on the battlefield there's down men there's screaming there's yelling they go back to work on Monday morning and it's like okay you something's wrong with the supply chain all right talk to me talk me through the problem let's get a solution it puts everything in perspective and most important they learn a protocol of how to deal with stress and how to detach from that stress and how to lead in those stressful environments if you like this conversation check out this episode to learn more we are being naive not at least publicly entertaining the possibility that our antagonists abroad would take advantage of our famous lack of security and you're going to see why we have to talk about genocide somebody has to open these topics if we are