Kind: captions
Language: en
Good morning.
All right, there we go. You guys are
going to need that energy because we are
about to go on a very weird ride today.
Uh I am a big believer that you should
be always trying to empower yourself.
The catch is I don't think that people
understand the difference between
empowerment and positive thinking. And a
lot of times people approach positive
thinking as if it were empowerment. So
positive thinking is optimizing the way
that you think for something that makes
you feel expansive.
Empowerment is skill acquisition. Once
you understand the difference, then
you're going to be able to face what
we're going to talk about today, which
is AI. And backstage, I don't know if
you guys have the slides, but if you
could put them up, that would be
amazing. I'm clicking like a fiend and
nothing is happening.
Give your boy some slides. There we go.
Thank you. All right. So understanding
the difference between those is going to
be incredibly important. I see people
make this mistake in entrepreneurship
all the time. They think because they're
a good person. They think because they
want good things for other people. They
think because they think positively that
positive things will happen. And the
reality is you guys are about to go
through what is going to be a
hyperdisruptive change. And if you are
stuck thinking that the name of the game
is just to think in ways that make you
feel expansive, you're going to find
yourself in trouble. All right. I
recently
saw a video called Redneck Harry Potter.
If you have not seen this video, you
need to watch this video because this
video is a glimpse into the future of
the existential dread that every content
creator is going to feel over the next
couple of years.
Humans do not necessarily love change
and the world is going to change very
quickly.
The great news is
that humans throughout all of history
have always found a way to win. Whether
it was a meteorite strike that killed
virtually everything else, whether it
was us dropping the atomic bomb, we have
always found ways to renormalize and
keep moving in a progressive pattern.
But not everybody crosses that chasm.
Now, I'm going to play this video and I
want you guys to stare nakedly into the
abyss of what is going to happen to
content creators. Now, why? This goes
back to the idea of empowerment. If you
understand that empowerment is not
magical thinking, not pretending that
this stuff isn't going to happen. It is
staring nakedly at the truth of what is
about to happen to this industry
and going, "All right, I'm going to
acquire some skills. I'm going to get
hardcore. I'm gonna push through this
and I'm gonna figure out how on the
other side of this I'm better. Maybe
everybody else is a dinosaur that gets
wiped out by the meteorite that is AI
but not me. And that's what this talk is
about. But if I cannot get you to
actually engage with the world the way
that it is, you're going to be in
trouble. Now, if any of you have been
following me on YouTube, I've been on
YouTube now for about eight years. And
in the beginning, all I talked about was
mindset. I wanted people to actually
understand that if you got your mind in
the right place that you could do
anything. But what people started using
it for was what I call spiritual
entertainment.
They would watch my video and they would
feel good. They would feel like anything
was possible. But then I would step off
camera and I'm using those ideas to
actually acquire skills and go forward
in my life.
And I would watch them just watch video
after video after video. And so when I
started doing now what we call world
affairs content, my audience was very
confused.
And the reason that I did it
is because I want to take my mindset and
aim it at the biggest problems of our
day. Not so I can scare myself, not so I
can scare you, but so that you
understand how the world actually works.
Your brain is a predictive engine. Your
brain is a predictive engine.
AI is going to break your brain's
ability to predict well. So, you're
going to have to look at the truth of
what it is so that you can remap the
world and how it's going to work on the
other side of this so that you can
navigate the world. Well, are you guys
with me? Do you understand the whole
thesis I have?
>> All right. Look at it. Understand it. AI
is AI is you're not going to stuff that
genie back in the bottle. The toothpaste
is not going back in. And let's look at
what that toothpaste looks like. I bring
you redneck Harry Potter.
Everything you are seeing here is
created with AI. Nothing you see is
real. There were no cameras. There were
no people. There was no flag. No motor
homes. Nothing. This is all AI guessing
at what the next frame should be.
It will do this in real time.
The time that it takes to generate these
things is dropping rapidly.
Now you guys live in a world where you
stand in front of a camera. You have a
persona. You have a relationship with
your audience. You have to edit your
videos.
And all of a sudden, this is already
being made right now today. This is the
part I want you guys to understand. This
is what we can do today. This is the
worst that AI is ever going to be. This
is terrible AI. This is embarrassing.
Who could imagine something so horrible?
Because in a year from now, it will be
indistinguishable from real life in two
years from now, you'll be able to do
this anywhere, anytime, anything. And
that's why
I got the following
WhatsApp message. Now, I've blocked his
name out, but this is from one of the
most important CEOs in the field of AI.
Now, anybody paying attention to my
channel is going to be able to figure
out who this is real fast because the
episode's about to come out. But he
pinged me and he said, "Hey, we should
call, we should title the podcast
episode, you only have two years."
Who's you?
He is quite literally talking to the
people in this room.
Now, what does he mean? You only have
two years.
The world as you know it as a content
creator
will end in two years.
Now, the reason it's going to end in two
years, and unfortunately, it's not like
I can tell you, hey, enjoy the next two
years. Save as much money as you can
because it won't be a binary moment. It
is some version of different from now
until the end of two years. But at the
end of two years, there will be so many
tools for content creators that the kind
of moes that you guys have created by
building your audiences and all of that
stuff. It's all going to be disrupted
because you will be living in an
everywhere, everything all at once kind
of world. Anyone will be able to make
anything.
It will be photorealistic or look
exactly like your favorite cartoon or
anime or video game. Whatever you want
it to look like, it will look exactly
like that. And it will be effectively
free
and effectively instantaneous
in the next two years.
Now,
as somebody who's investing millions of
my own dollars into building a media
company,
every day I wake up and I'm like,
what am I doing? This isn't going to be
here in two years. It's going to be
something totally different. Is this
really something that I want to invest
in? Because let's start with one of the
things that I spend money on is creating
a moat. Now, if you guys don't know what
a moat is in business, you hear this
talked a lot about as companies get
bigger. They want to build a moat.
There's a guy named Peter Teal. He was
part of what they call the PayPal mafia.
He was a co-founder of PayPal with Elon
Musk.
And he said, "Competition is for losers.
You want to go into a zone where you can
carve out that space and make it
impossible for anybody else to get into
that space and compete with you." He's
one of the most successful people on
planet Earth. Now all of you guys know
this intuitively that you don't want to
be in competition with everybody else.
You want to find the thing that only you
can do. But right now, your ability to
do the content better than somebody
else, to create that moat by getting
more views, a better community, that
goes away because the reality is anybody
will be able to have an AI that just
generates video after video after video,
chasing the algorithm to see what works.
And people will come and go very
quickly. And it won't be about the
people with the community anymore. It
will be all about the piece of content.
The audience will simply want to be
entertained. You can see the cutting
edge of this with Tik Tok. Tik Tok is
not about the creator, it's about the
piece of content. You guys know that.
Okay, that's the very beginning. Two
years from now, when you've got just an
absolute avalanche of people making
content, it will no longer be that.
Understand
this is all going to be happening in
real time. What what I'm calling a
real-time render.
So, the content is being constructed on
the fly by a virtual brain. They are
literally structured like virtual brains
and it is essentially dreaming up
exactly what this content is going to
be. It is going to create a world that
is hyperpersonalized.
Every piece of content, every piece of
content that you take in will be made
just for you.
The AI will understand how you've spent
the last seven days engaging with
content. And I'm talking when do you
look to the left, when do you look to
the right, how fast did you swipe on
something, what faces do you linger on,
and it will create content right in
front of you, rendering right then based
on your behavior in that moment to be
the piece of content that you are most
likely to engage with.
That's where we get into algorithm is
content. We're going to talk more about
that, but you guys are going to have to
understand that that's going to become a
big part of your job is for you to
customize an algorithm.
And you're going to have to deal with a
lot of spam content. A lot of spam
content. When you're in an everything
everywhere all at once world, it is just
a wall of content. And your job is going
to be to leverage your understanding of
what AI is, your understanding of
personalized algorithms, your
understanding of how to do special
things with community that we're going
to talk about in a minute in order to
create something unique for yourself.
We'll get back to the show in just a
second, but first, let's talk about the
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impact. And now, let's get back to the
show. Now, I'm going to walk you through
the valley of death right now, but
today's talk is an optimistic talk and
I'm going to get you to the point where,
oh my god, I could not be more excited
about this. But at no step of the way do
I want to fool myself about what this
really is. All right. So, all the things
we just talked to talked about are going
to lead to the following. You're going
to have hyper fragmentation. So, right
now, instead of having all these
gigantic accounts, you probably will
have some big accounts, but ultimately
you're going to have way more small
accounts that service people in a really
deep narrow way.
You're going to get isolation.
You see a lot of push back right now
with parents saying, "I don't want my
kid to have a cell phone till they're
16. I want my high school to make sure
that you can't even bring a phone to
school. You're seeing people start to
push back against some of the
psychological impacts of technology.
Technology is amazing. I am wildly
techno optimistic, but we do have to be
realistic about some of the problems
that it creates. Otherwise, we're going
to get blindsided.
I think from that isolation, you are
going to get social bifurcation. I
actually wrote a comic book with the DJ
Steve Aayoki called Neon Future and it
was us trying to imagine this was like
five or six years ago. It was us trying
to imagine what does a world look like
when AI and things like Neurolink come
online. And I think the honest answer is
that you're going to get a split in
society and you're going to get people
that augment themselves that lean into
AI that do all of that. And then you're
gonna get like the modern-day Amish.
The old school Amish already exist, so I
don't think this is too crazy. You're
going to get the modern-day Amish who
believe that we should not put
technology inside of our body, that we
should not let AI be something that
takes control even if it's better for
us. Right? There's a guy named Brian
Johnson who believes that because AI is
so close that all of us alive today, if
we take care of our health, we can
actually get to the point where we don't
die. And that's his whole thing. Don't
die. Don't die movement.
Now, if he's right, then maybe you do
want to give yourself over to the
algorithm. Maybe you do just want the
algorithm to have your best interest at
heart and it's reading all of your
biometric data and it's making decisions
for you. Yay. But I know a lot of us
probably think that sounds super
dystopian and we don't want to do that
and that's where that split is going to
happen. Now the bad news is history
shows us when society splits like that
you're going to get violence. Now
hopefully it's just pockets of violence
and it's not crazy and it's just some
protesting
but we'll find out. Time will tell. But
I think there will be violence. But
here's the good news. These slides are
about to change color. We're gonna get
to the good stuff because we are going
to revert to the mean. If you can strike
the earth with a comet that creates this
idea of a biblical flood across
basically every known civilization ever
because it essentially killed everybody.
If you can live in a world where
Genghaskhan killed 10% of the world's
population, that is a real stat. You can
actually see the drop in uh methane in
ice cores from the time where he was
killing people because he's just killing
everybody. But 2024 is awesome.
Humans revert to the mean. AI is going
to be a little scary. We're going to go
through moments where people are not
excited about that change. But people
like you, and I really hope it is you,
people that are creative, people that
understand how they're trying to help
other people, how they're trying to
touch lives, that are doing something
that they find incredibly exciting, that
you guys know it's going to revert to
the mean. People are going to find a
positive relationship with this. And AI,
yes, it is going to change everything,
but maybe for the better.
So, what are the things that we're
looking out for that are going to be
better?
Community co-creation.
Imagine a world
in which not having a moat means that
your community can contribute more
meaningfully to what you're building. I
think about this a lot. If you've ever
watched gaming streamers
playing Grand Theft Auto, seeing them
roleplay,
having characters online, you begin to
realize that what Rockstar actually
built is a container.
And it's a container for player
creativity.
And all of you are going to have the
opportunity to engage with your most
engaging community members that
understand the vibe that you're trying
to bring to your community and seeing
how they can add their own touch to what
you're doing. And so now you start to
get to take advantage of the everything
all at once. Everybody gets an
opportunity to be creative. And if you
structure your community well enough and
people understand this is what we do.
This is the value set of our community.
We don't step outside of that.
Then they can create with reckless
abandon and create something that
becomes a moat because they will have
built something so incredible. If you
guys have ever read the book, it's very
different than the movie. If you have
read the book Ready Player One, you'll
understand what I mean. A world created
by the community that exists inside of
it. A world full of surprises and places
to discover. It will be incredibly
joyful. And you're going, if you guys,
who here, just make some noise. Who here
knows what the Fermy paradox is?
>> All right, the rest of you, you're in
for a treat. Here it goes. The Fermy
paradox goes like this. Hey, we're in
this gigantic universe.
Even if you just say some tiny slice of
the planets are in the Goldilock zone
that could house life and some tiny
fraction of those actually have life.
There should still be billions of
civilizations out there. So why haven't
they come by to see us? Now if you guys
get down with blurry imagery and lights
moving in the sky, maybe you think they
already have. But I don't think they
have. The reason I don't think we've
been visited by aliens and the reason
the Firmeny paradox exists is because I
think any sufficiently advanced society
will realize that virtual worlds are far
more interesting to explore than the
actual emptiness of space. The amount of
energy it would take, even if this is
possible, if it's really possible to
bend spaceime, the amount of energy that
it would take to do that is insane. You
are far more likely to realize with AI
in this everything everywhere all at
once world that you can create virtual
worlds that are being co-created with
your community that give you insane
amounts of places to explore. Already
right now today Minecraft allows you to
explore something that is eight times
the size of planet Earth. Now, imagine
as we get out of the the overly
simplistic stylings and we get into
something that's truly robust, truly
engaging. I think it will be incredible.
AI is also going to allow for you at
scale. All right, this one freaks some
people out and it gets other people
excited. What I'm about to say is
guaranteed to be true.
Buckle up.
Think about the size of your community.
Whether it is 10,000 or it's 10 million.
Even at 10,000, you are not going to
know all of the people in that
community. Now, in an AIdri world,
you're going to create a Yubot
and there is going to be a character in
your community that is trained on your
personality, everything you've ever
said. And I know you guys, you probably
have thousands of hours of footage of
yourself talking and answering questions
and engaging with the community. And the
Ubot is going to be real convincing.
Now, Yubots already exist. There's a
Yubot of me. Call him the Tombbot.
There's a Yubot of Tony Robbins. There
are all kinds of Ubots. Some of you may
already have them.
Now imagine when, and again, you're
maybe two years out from this, where
people cannot tell if they're speaking
to you or the Ubot.
Now, people in your community are going
to have an individual
ongoing relationship
with memory, shared experiences,
things that they've said to you that
they've never told anybody else.
They're going to have a deep connection
to you in the way you always wanted when
you started this, but you're not going
to be a part of it.
Your AI is.
Now, is that terrifying? Is that
exciting?
But if you have millions of people in
your audience and the AI can have long
conversations, have you guys seen that
friend, the ad for that device? Friend,
you wear it around your neck. It's an
AI. It's always with you. Uh, it
remembers everything you did. It knows
your calendar. It knows your biometric
data. All kinds. This exists today.
Now, imagine that. That's you. And
people have these long-term
relationships with you, but you've never
met them.
I'll leave you guys to decide whether
that's good or bad. But that is that is
that is going to happen.
And what you guys want to be thinking
about as you listen to this talk and you
wake up tomorrow staring into the void
wondering, "Oh god, what have I gotten
myself into?" is to think how do I use
this well and I will offer you up the
idea of imagination as the sole limit.
Imagine living in a world that is only
limited by your imagination. You no
longer have to spend eight hours filming
something and 50 hours editing it,
putting it out only for it to get four
views. You come up with the idea, you
prompt, you create it, you see how
people interact with it. It will be a
much faster iteration cycle where you
now will be truly untethered.
Now, that to me is exciting and we're
going to get to how this plays out in my
own life in a minute. A thousand true
fans. If you guys don't know Kevin Kelly
and the idea of a thousand true fans, go
check it out. It is the very thing that
sent me on the trajectory that led me to
be very successful. I heard that idea
that you only need a thousand true fans
who are really impacted by what you do.
They believe in you. You've added value
to their lives. They will rock with you
no matter what. And you only need a
thousand of them to live a good life.
You might not get rich, but you're going
to be able to have a meaningful life
where you're interacting with people
that care about whatever it is that
you're creating. And at the end of the
day, guys, that is almost certainly what
awaits us on the other side of AI. I
think AI wildly diffuses capital.
Probably not going to spend a lot of
time on that, though I am going to open
up for questions. Uh but if you
understand that you're going to be able
to have these incredible relationships
with people, it may shrink the size of
the audience, but it is going to
massively increase the depth. All right.
If you are a part of generation AI,
the people that are going to be
successful, the people that survive the
meteorite strike, here are the things
that they are going to do. They are
going to look at IP, intellectual
property, as a container. Okay, I'm
creating something called Project
Kaizen. Again, I'll talk more about this
at the end, but we think of it as a
container for the player's creativity.
You want to create the It's almost like
a family, right? The cool thing about a
family is that you as the parent get to
set the rules of that house. And then we
get to see what does it look like to
grow up in this house. And some houses
for sure are better than others. All
right. Community is content creators. We
talked about that. That's going to be
huge. Algorithm as content. Here's where
you guys are going to have to embrace
that a big part of your role is going to
be understanding, oh, I'm not just going
to let the Tik Tok algorithm decide what
works and what doesn't work. I'm going
to build effectively an IP container for
my audience. And because I know this is
an everything everywhere all at once
world, I'm going to tweak an algorithm
to ensure the content being created
inside my own ecosystem is the kind of
content that we want that's delivering
the outcomes that we want. So one of the
things I talk about with the game that
I'm building, Project Kaizen, is if
you're winning in Project Kaizen, you
should be winning in real life.
So pulling in biometric data, seeing how
you're sleeping, optimizing for things
that matter in the real world. These are
things that you're going to be able to
do with AI.
Community is ecosystem.
Understanding that this is going to be a
living, breathing thing. It is not a
thing that you're going to want to
impose top- down control. I think people
that try to impose top- down control on
their communities will lose it. If you
understand that you want people
creating, you want things changing, you
want all of this to become a place that
people want to spend their time, and
again, what way are you trying to
contribute? And by the way, if you've
never heard me speak before, understand
everything I think about in my life can
be summed up in one way. I work really
hard to gain a set of skills that matter
to me
so that I can serve not only myself, but
others in the pursuit of an honorable
goal.
If you are doing that then surely you
want a positive outcome for people.
So understanding what are we doing
inside of our community? What are all
the ways in which we can have touch
points so that there is this incredible
depth to the experience. All right. I
don't want you guys thinking about this
as something way off in the future. I
want you to think about this as
something that you need to be ready for
today. Treat AI as a tool. This is going
to be where people panic. But if you
understand, you're not going to be beat
by AI. You're going to be beat by a
person who uses AI. So right now, AI by
itself is not going to be able to get
you where you want to go. But if you
treat AI as a tool that you're going to
leverage now, you can do something.
Build a Yubot,
learn the technology, see what that
feels like. It will also help you
understand where the state-of-the-art is
today.
All right. you're going to be able to
achieve scale. This is very important.
AI lets you do a lot of things from
translations and transcripts to clips
and copywriting. AI is going to help you
do more with less, which as content
creators, we all know that's important.
You also need to worry less and act
more. Now, if you're paying attention,
you should have some existential dread
when you cannot look 3 to 5 years
forward in your business and understand
what you need to be doing. That is very
scary. They say skate to where the puck
is going to be, not where the puck is.
And I tell people in the age of AI,
that's hard because the puck is
teleporting.
So, you've got to be very careful, but
you don't want to spend all your time
worrying. You want to be taking action,
seeing what the state of the tools are,
how can you use it, how do you enrich
the lives of those in your community,
and focus relentlessly on the positive.
All of the negative stuff is going to
present itself to you. It will make
itself known. It does not matter what
you look at, it matters what you see. I
could do a whole talk just on that
sentence. It does not matter what you
look at, it matters what you see. If you
guys look at AI and you see terror and
you see uh all the things that are going
to change and that makes you sad, then
you're not going to take action.
If on the other hand, like me, you look
at this and go, "Cool, I need to know
what is real. I need to know what is
actually happening because I am going to
master these tools. I am going to be at
the top of the mountain at the end of
this. I will not only survive the change
in all of this as a creator. I'm going
to thrive. Two and a half years ago, I
could see where this was going.
So, two and a half years ago, I started
building a video game called Project
Kaizen.
Project Kaizen is my answer to all the
things that you just saw me talk about.
Now, you guys have a choice. You can
either embrace, and I mean this very
sincerely, you can either embrace AI or
you can detach. Remember I said in the
beginning there's going to be a split in
society. This is that split.
Monks realize rightly
that all human suffering is born of
desire.
And so if you want to opt out of
suffering, you need only detach.
Now I always tell people in my back
pocket I keep monklike detachment and at
any time if my life is not joyful in the
absolute manic pursuit of greatness then
I will detach
and you will have that opportunity.
There's nothing wrong with that
opportunity. If that feels right,
amazing. I know people are now starting
to sell their brands.
Some people want to detach.
Very fair. But if you want to go allin,
you have an absolutely incredible
opportunity before you to build a
virtual world, however that looks for
you. It doesn't have to be a video game,
but I'm going to use that example
because I've spent so much time thinking
about it. You get to literally define
the physics of a world. You get to
invite your community to come and exist,
to actually exist inside of that world,
to have relationships with other real
people, to have relationships with a
yubot, to have relationships with other
AI, to either deepen the play of a world
that they clearly understand. I'm just
popping in like I would pop in to play a
video game. It's just much deeper, much
richer. The the content is far more
emotive, far more enjoyable. But I dip
in and I dip out.
or and this is what I think will happen
on a long enough timeline that people
will spend a very substantive portion of
their life inside of virtual worlds
where going back to Ready Player One the
book
where each of you will pick a community
of somebody who's chosen to build their
virtual world. You like the rules of the
community. You like the vibes. You like
the way that it feels. So, you decide,
I'm going to go in there. but they are
busting their butts to give you guys
tools that allow you to create. So even
though Project Kaizen is very early and
it's going to take us years and years
and years to develop the full vision for
the game right now today, you can go in
and you can create your own maps that
your friends can come and play
because we understand that this is an
opportunity for us. If we can get our
ego out of the way and not make it about
us, but instead make it about our
honorable goal.
I want to bring empowerment to people
through entertainment.
Okay, that's that's my mission in life.
I want to bring empowerment to people at
scale through entertainment.
And so by creating this container and
allowing people to come in and create,
we'll now have thousands, tens of
thousands, perhaps millions of people
coming in, playing the game, and
creating not only the big bombastic
experiences that of course you're going
to see like you would see in a Fortnite
or a Roblox, but you're also going to
get these incredibly intimate
experiences.
And that was one of the things I loved
about that book, Ready Player 1. It was
these intimate experiences that somebody
created for you to simply discover.
And so now you guys get to lead people
into that. You get to set the rules. You
get to tweak the algorithm so that by
engaging with your world, people have a
more joyful life. People are more
connected. They're overcoming some of
the inherent temptations of AI. And if
you can do that as a creator, you are
living in the greatest time in human
history. I wouldn't trade this moment
for anything in the world. I'm willing
to look at the hard and the scary things
so that I understand how to do this
well. If you guys understand how to do
this well, you will be able to touch
more lives than you have ever touched
ever. Because we all know
learns by sitting back and just
absorbing your content. You want them to
take action. You want them to do
something. And AI is that invitation. AI
is the invitation to say, "Come in and
help me build this world. Come in and
help me make a community that interacts
with people in the deepest way
possible." That goes way beyond a Tik
Tok or a YouTube. This is literally a
universe full of exploration, full of
your creativity. That's what AI brings.
And as long as you can mentally handle
that challenge that it is going to be
different, it's going to be scary. But
of course, we're going to revert to the
mean. We always do. And in that new
world is an opportunity for creation
unlike anything you have ever seen. And
I invite each and every one of you to be
a part of that. Thank you for your time.
>> All right, ladies and gentlemen,
>> I get my time. I have very little time,
but if you have a question, ask now.
Anybody that thinks anything BS, you're
the one I want to hear from. It's always
chat.
Okay. Why would people in a world where
everything everywhere all at once, why
would people choose you bot over their
own bot? The reality is that the thing
that humans want to do is they want to
be a part of something. We are a social
animal. And so there are going to be
some people that they don't want to
think about building this and tweaking
the algorithm and worried about what
what's the fire in the community right
now. That's going to be for you guys.
Content creators already used to
communities. You want to build an
incredible experience that people can
come into. A lot of people are going to
pick three, four, five communities and
they sort of dip in and dip out. And so
what you want to do is create a flavor
that they can't get anywhere else. It's
the same thing that makes your video
stand out. You did something unique. If
you do something unique, you will
attract special people.
>> Okay. So for 10 years, I've been
creating on YouTube. With this
revolution,
do platforms get democratized, do you
think, or do you think YouTube survives?
You talk about creating your own world.
As I go into AI, it's like I'm jumping
from business to business to business of
who's winning at the time. What do you
think happens with platforms with this
revolution?
>> Yeah, platforms are always going to be
the one place you can sort of aggregate
capital. So, I don't see a world in
which platforms go away, but I do see a
world in which platforms become far more
detached because they know that they
won't have the level of control that
they do currently. So platforms like
Unreal Engine that I have a lot of faith
that that's going to be a huge platform,
but their algorithm will be a lot less
meaningful than your own.
>> Wow, that was an awesome talk.
>> Thank you.
>> Very exciting, but also like holy crap.
So I assume it would be a question some
of us have is we're here to learn how to
create content, build the channel, all
the ideas that we have, but what you've
just presented is like how am I going to
apply all of that and not waste time?
What do you recommend going into this
conference? How do we
>> So how do you do something and not waste
time? Guys, there's something I call the
physics of progress.
Oh god, your entire life everything gets
better. Run the physics of progress. It
is six steps. If somebody's recording
this, I'm going to do it real fast. Uh,
it's K Y.
Know your goal. Impact, confidence,
ease. You're going to exist in a loop.
The loop is I know my goal. I know where
I'm trying to get to. Then I'm going to
come up with a hypothesis on how I'm
going to get there. Then I'm going to
turn that hypothesis into a thing I do
that has a known piece of data. So, I'm
going to launch this video with this new
headline format and I expect it to do 10
times better than what it was doing
before. Run the experiment. Did you get
the data that you were expecting or not?
If yes or no, learn from that and then
you start again. If you live in that, I
call it the physics of progress. There's
nothing below it. There is no other way
to make progress. Now, if you don't know
me, I've built three wildly successful
companies in three wildly divergent
areas. I built a security software
company, multi-million dollar company. I
built a nutrition and manufacturing
company, sold it for a billion dollars.
I've now built a media company, again,
another multi-million dollar company.
So, three wildly different because I'm
running the physics of progress. That's
it. So, you're going to exist in that
loop. A lot of things won't work. Some
will. If you stick with the things that
will. As long as you know where you're
trying to go, you're going to get there.
All right. I have a feeling they will
stab me in the face if I take any more.
You guys have been awesome. This is a
brilliant time. Ladies and gentlemen,
Tom Million.
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